Innovation Manager
CurrentGo!Paint - tools for paintersWith my team we design, develop and bring to market the new archetypes of paint tools like buckets and trays but also completely new and innovative solutions for problems painters face on a daily basis. All products are very sustainable and help the painter do a better job while reducing his or her ecological footprint. Over the years Go!Paint has grown significantly and is recognized as one of the most innovative companies in the world of paint tools.Hildering Packaging - packaging for paint and chemicalsWe specialise in packing paint and chemicals. My role is to find solutions for complex issues like how to ship paint from door to door for the online retail channels, without accidents, and in the most sustainable way, or how to combine two components in a single packaging. It is unique to be involved as a designer in projects both with paint manufacturers and their end-users, the professional and DIY painters. It is also unique to be involved from the very first perception of an idea all the way to having the first products in your hands, still warm from production and then presenting them to the actual users at trade shows around the globe. This gives me priceless understanding of all the stakeholders, how people look at my innovations and how they benefit from using them. Not often, but occasionally you also learn what they do not like. Being a true Design Thinker I value this information dearly as it is food for further improvement and innovaton.