Deriving from the word ‘novella’ meaning a short novel, Movellas.com is an innovative new service that is changing the way people, especially the youth, are publishing and consuming readable content on their mobile devices. Movellas.com recently won a coveted mobile industry award (Meffys) for Best Mobile Social Media Service. Anyone can create their own movella and it couldn’t be easier and it is 100% free. Simply visit the website and create your own profile and get publishing. Key features of Movellas:• Read and download stories online straight to your mobile device anywhere, anytime, from a choice of thousands of short stories, poetry and more• Platform used by amateur, young and aspiring authors for online engagement and to create relationships with readers and fans• Allows authors to engage with readers through real-time comments to help develop the story - immediate feedback chapter-by-chapter• Supports value chain of digital publishing business by creating authors, readers and a social community• Authors can build up their own fan base, meaning that all future publications will have an audience when they’re createdEstablished in 2008 and launched in Denmark in March 2010, Movellas is based around the Japanese concept of ‘Keitai Shousetsu’ meaning mobile short stories. By the time of the Movellas.com launch, the Japanese market for mobile short stories had exceeded 82 million, meaning it was becoming the fastest growing form of literature amongst Japanese teenagers. The result of this interest quickly turned a teenage girl from a student writing between classes into a bestselling author with a romance novel, selling 400,000 copies. Movellas.com is now bringing this concept to Europe and USA.The Movellas platform has experienced explosive word-of-mouth growth and with over 85,000 monthly visits, 750,000 monthly eBook downloads users are spending more and more time reading, sharing and publishing content.