Director, Brand Strategy
CurrentLeads brand strategy team for new game launches in the North America ZS1 division
Jun 2024 - Present
AeroLeads people directory · profile
Jordana Cohen Email & Phone Number
Product Marketing & Brand Strategy Leader
at
Zynga
1 work email found
@zynga.com
1 phone found area 415
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Product Marketing & Brand Strategy Leader
Location
Greater Chicago Area, United States
Company size
Who is Jordana Cohen? Overview
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Quick answer
Jordana Cohen is listed as Product Marketing & Brand Strategy Leader at Zynga, a with 1 employees, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at zynga.com, phone signal with area code 415, and a matched LinkedIn profile for Jordana Cohen.
Jordana Cohen previously worked as Director, Brand Strategy at Zynga and Lead Manager, Brand Strategy at Zynga. Jordana Cohen holds Master Of Business Administration Degree, June 2015, Marketing; Media Management; Management & Organizations from Northwestern University - Kellogg School Of Management.
Company email context
Email format at Zynga
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{first_initial}{last}@zynga.com
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AeroLeads found 1 current-domain work email signal for Jordana Cohen. Compare company email patterns before reaching out.
Profile bio
About Jordana Cohen
I get super geeked out about media, entertainment, and the ongoing shifts in content consumption and media platforms. For me, it’s all about making authentic connections between people and their favorite brands: understanding the customer journey and building a kick-ass itinerary for their trip. That means creating more than just banner ads or 15 second TV spots. I cut my teeth in the real world running educational centers, where I excelled in business management: budgeting, sales, marketing, staff management, etc. But I missed being in a creative environment and made the shift to mtvU, MTV’s college channel.While at mtvU I was introduced to integrated marketing and branded content, and saw how these cross-brand partnerships create real two-way conversations and connections with consumers. It’s marketing where you don’t feel “marketed” to. When trying to reach millennial college students that was no small feat, but wildly engaging when done right. I decided that I wanted a deeper dive in marketing strategy—and I love to learn—so I headed to the Kellogg School of Management to earn my MBA in marketing and media management. Since then I've been focused on mobile marketing because, let’s face it- mobile is the future of pretty much everything. When I’m not at the office I’m writing about food, quoting The Simpsons, or throwing kicks as a budding capoeirista. Specialties: Marketing; digital marketing; mobile marketing; app marketing; sales; client relationship/account management; consumer insights and engagement; budget and P&L management; contract negotiations; team management
Listed skills include Account Management, Budgets, Marketing, Contract Negotiation, and 24 others.
Current workplace
Jordana Cohen's current company
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Zynga
11 roles
Jordana Cohen work experience
A career timeline built from the work history available for this profile.
Lead Manager, Brand Strategy
Leads Brand Strategy and Go-to-Market strategy for new game launches in the Zynga Studio One division.
Feb 2023 - Jun 2024
Lead Manager, Product Marketing
Mar 2021 - Feb 2023
Senior Product Marketing Manager
PMM for new game launches in the Casino-Match organization. Created and executed go-to-market strategy for new games including Wonka's World of Candy, Game of Thrones Slots Casino, and Harry Potter: Puzzles & Spells
Sep 2019 - Mar 2021
Product Marketing Manager
May 2018 - Sep 2019
Freelance Writer
Chowhound.Com
Oct 2017 - Oct 2019
Independent Marketing Consultant
Consultant / Independent
Sales and marketing strategies; digital & mobile app marketing; social media integrated advertising strategy. Clients include online education and B2B & B2C food service providers.2016-2018- Developed and implemented marketing strategy for award-winning mobile app. Tactics included push/in-app messaging, and social media, digital, print, and email advertising - Created external consumer marketing and internal sales marketing collateral to increase mobile app adoption. - Collaborated with Product Manager on app feature development2015- Uncovered motivations driving operator purchasing decisions in a B2B sales initiative; recommended changes to product positioning sales and marketing strategies
Sep 2015 - May 2018
Mba Brand Management Intern - Digital Marketing
- Developed strategy for DISH’s first-ever mobile location-based advertising campaign- Created and implemented advertising test for campaign reaching 36,000,000 consumers, resulting in a 400% increase in mobile click-through rates - Owned the relationship with DISH’s ad agency to develop media plan and go-to-market strategy; wrote creative brief, RFP, and hired secondary geo-targeting media agency to execute
Jun 2014 - Aug 2014
Digital Marketing Contractor
- Managed content on firm’s external website content through close collaboration with 15 marketing leads and editors to best position Grant Thornton events, initiatives, and thought leadership- Created and modified templates and copy for Grant Thornton’s online marketing efforts- Assisted with new company website migration via user acceptance testing, content creation, issue resolution with implementation vendor, and final launch
Feb 2013 - Jul 2013
Manager, Mtvu Distribution & Marketing
A hybrid sales, client management, and marketing role. Managed sales and account management of new and existing affiliate partner accounts for distribution of mtvU, MTV's college channel. Executed marketing strategy for mtvU promotions, special events and branded content initiatives to affiliate accounts. Direct liaison for projects between external partners and MTV Networks departments including mtvU production, integrated marketing, content, research, public affairs & communications. - Developed and executed marketing plans to promote mtvU co-branded initiatives involving media partners such as the Academy of Motion Picture Arts & Sciences, NYSE Euronext, General Electric, and more. All marketing plans exceeded goals, some by over 100%- Created and delivered sales marketing collateral and formal sales presentations to high-level administrators and Boards of Directors, resulting in new mtvU account acquisitions, renewals and expansions. - Maintained client accounts with affiliate partners, reaching over 3 million subscribers in a 16-state territory. - Successfully managed end-to-end customer negotiated contract renewals and extensions with clients, securing hundreds of thousands of subscribers each year. Ranked first among team in new distribution and total renewal contracts in 2010- Hired, trained and managed 18 departmental interns; multiple interns subsequently hired within Viacom Media Networks
Jan 2011 - Sep 2012
Coordinator, Mtvu Affiliate Relations
Aug 2006 - Dec 2011
Team & coworkers
Colleagues at Zynga
Other employees you can reach at zynga.com. View company contacts for 1 employees →
EM
Edwinvincent Moses
Colleague at ZyngaBengaluru, Karnataka, India
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JS
James Sinclair
Colleague at ZyngaMountain View, California, United States
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KP
Kenneth Pu
Colleague at ZyngaSan Francisco, California, United States
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SG
Shrinidhi Gb
Colleague at ZyngaBengaluru, Karnataka, India
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FM
Farmer Monica
Colleague at ZyngaMilan, Lombardy, Italy
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FV
Felicia Vinny
Colleague at ZyngaNorth Sumatra, Indonesia
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HM
Heather M Decker
Colleague at ZyngaChicago, Illinois, United States
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SM
Shameer Mv
Colleague at ZyngaBengaluru, Karnataka, India
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KC
Katelyn Clary
Colleague at ZyngaGreater Orlando, United States
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AG
Andrea Garcia
Colleague at ZyngaMexico
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Edwinvincent Moses
Colleague at ZyngaBengaluru, Karnataka, India
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JS
James Sinclair
Colleague at ZyngaMountain View, California, United States
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KP
Kenneth Pu
Colleague at ZyngaSan Francisco, California, United States
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SG
Shrinidhi Gb
Colleague at ZyngaBengaluru, Karnataka, India
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FM
Farmer Monica
Colleague at ZyngaMilan, Lombardy, Italy
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FV
Felicia Vinny
Colleague at ZyngaNorth Sumatra, Indonesia
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HM
Heather M Decker
Colleague at ZyngaChicago, Illinois, United States
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SM
Shameer Mv
Colleague at ZyngaBengaluru, Karnataka, India
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KC
Katelyn Clary
Colleague at ZyngaGreater Orlando, United States
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AG
Andrea Garcia
Colleague at ZyngaMexico
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3 education records
Jordana Cohen education
Master Of Business Administration Degree, June 2015, Marketing; Media Management; Management & Organizations
Northwestern University - Kellogg School Of Management
Bachelor Of Arts With Honors, Comparative Arts
Washington University In St. Louis
Education record
Universidad De Sevilla
FAQ
Frequently asked questions about Jordana Cohen
Quick answers generated from the profile data available on this page.
What company does Jordana Cohen work for?
Jordana Cohen works for Zynga.
What is Jordana Cohen's role at Zynga?
Jordana Cohen is listed as Product Marketing & Brand Strategy Leader at Zynga.
What is Jordana Cohen's email address?
AeroLeads has found 1 work email signal at @zynga.com for Jordana Cohen at Zynga.
What is Jordana Cohen's phone number?
AeroLeads has found 1 phone signal(s) with area code 415 for Jordana Cohen at Zynga.
Where is Jordana Cohen based?
Jordana Cohen is based in Greater Chicago Area, United States while working with Zynga.
What companies has Jordana Cohen worked for?
Jordana Cohen has worked for Zynga, Chowhound.Com, Consultant / Independent, Dish Network, and Grant Thornton Llp.
Who are Jordana Cohen's colleagues at Zynga?
Jordana Cohen's colleagues at Zynga include Edwinvincent Moses, James Sinclair, Kenneth Pu, Shrinidhi Gb, and Farmer Monica.
How can I contact Jordana Cohen?
You can use AeroLeads to view verified contact signals for Jordana Cohen at Zynga, including work email, phone, and LinkedIn data when available.
What schools did Jordana Cohen attend?
Jordana Cohen holds Master Of Business Administration Degree, June 2015, Marketing; Media Management; Management & Organizations from Northwestern University - Kellogg School Of Management.
What skills is Jordana Cohen known for?
Jordana Cohen is listed with skills including Account Management, Budgets, Marketing, Contract Negotiation, Online Marketing, Strategy, Marketing Strategy, and Management.
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