I'm a seasoned analytics and marketing professional with a strong foundation in strategic planning and a relentless pursuit of results. With 13 years of experience in analytics and marketing, I've consistently delivered revenue growth, brand enhancement, customer insights and customer loyalty for organizations in a competitive landscape.Expertise Highlights:Strategic Planning: Crafting comprehensive marketing strategies that align with organizational goals and drive long-term success.Digital Marketing Mastery: Leveraging digital channels, including SEO, SEM, content marketing, and social media, to create impactful online presences.Innovation Driver: Constantly exploring emerging trends and technologies to stay at the forefront of the marketing landscape.Stakeholder Engagement: Building and nurturing strategic partnerships with key stakeholders.Data-Driven Decision-Making: Utilizing analytics and KPIs to make informed marketing decisions and optimize campaigns for maximum impact.Team Leadership: Leading high-performing marketing teams with a focus on collaboration, mentorship, and achieving excellence.Why Work With Me:I thrive on developing and executing marketing initiatives that not only meet but exceed expectations. My commitment to excellence, combined with my strategic mindset, has consistently resulted in measurable successes for the organizations I've had the privilege to work with.Let's Connect:If you're seeking a dynamic marketing leader who can drive growth, foster innovation, and deliver exceptional results, I'd love to connect with you. Feel free to reach out, and let's discuss how I can contribute to your organization's success.
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Sr. Market ManagerTelusToronto, On, Ca -
Senior Marketing Manager / Project ManagementRogers Communications Oct 2020 - Jul 2023Toronto, Ontario, Canada• Member of an Agile Marketing squad focused on managing the churn and retention strategy of a base of approx. ~7M wireless customers, helping deliver all time low churn across with improved churn outcomes by 20 bps YoY, driving an incremental revenue of ~$5M YoY• Set quarterly multi-channel (retail, digital, call-center) marketing strategies aligning with key business priorities and themes up to the senior executive level• Hypothesized, designed and executed retention-based programs with a focus on test & learn, repeatable positive results (20 bps of churn improvement YoY), scaling initiatives and integrating new capabilities, focused on optimizing ROI and churn benefits• Worked with multiple channels (Call Centre, OB Telemarketing, Digital and Retail) to deploy campaigns and deliver results• Developed new products and capabilities that helped facilitate our marketing tactics direct to our customers, resolving pain points for our customers while maximizing self serve options on Digital, allowing for a 20-30% increase in customer engagement and a 15% increase in channel utilization of offerings• Analyzed customer base to optimize target audience strategies leveraging data and analytics to identify optimal customer segmentations• Managed the Customer Relationship Management (CRM) activities of the team ensuring appropriate communication strategies and ideal customer lifecycle journeys• Mentored fellow squad members integrating them into the business and developing them into more well-rounded contributors -
Senior Marketing Manager, Rogers Wireless LifecyleRogers Communications Apr 2020 - Oct 2020333 Bloor St E. Toronto Ontario• Managed the customer base of approx. 1.8 million wireless customers, a mix of EPP and Small business customers• Was responsible for the churn and revenue metrics associated with the customer base, annualized base revenue of approx. $1 Bln• Implement and execute targeted programs to the base driving incremental saves and revenue• Developed the short and long term marketing strategies for the base to deliver on key company wide objectives• Managed the Customer Relationship Management (CRM) activities for these B2C and B2B segments, aligning customer segmentation with optimized program performance• Supported the creation of new models that helped improve customer targeting within these segments
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Senior Pricing ManagerRogers Communications Dec 2017 - Mar 2020333 Bloor St. E, Toronto On• Focused on promotional Cable pricing across multiple products, design and develop pricing structures for the Rogers customer base• Cross-functionally worked with multiple teams to align pricing with financial objectives, volume targets and go-to-market strategies• Understood external factors impacting the market. apply that understanding to create the best pricing to succeed• Managed both the long term revenue and churn for the residential customer base, through the management of the pricing strategy
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Manager Analytics, Customer ExperienceRogers Communications Mar 2017 - Dec 20171 Mount Pleasant, Toronto On• Performed deep dive analytics on issues specifically impacting the customer experience, find the problem areas investigate the root cause of the issues and develop strategies to resolve the issues• Led the analytics portion of the Continuous Improvement project, specifically focused on the residential cable business• Presented findings to SLT members and get buy-in on potential solutions to improve the customer experience with our products
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Manager, Analytics, Consumer Base ManagementRogers Communications Apr 2015 - Mar 20171 Mount Pleasant, Toronto, Ontario• Residential cable products with a focus on the retention and renewal of the consumer base• Worked with the Marketing and Pricing teams to develop net new insights that would lead to the development of new targeting criteria and campaigns• Worked on groundbreaking project that help create a strategy for the main driver of customer deactivations providing the analytical support and helping develop the treatment strategy
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Interim Manager, Target Setting & ForecastingRogers Communications Aug 2014 - Apr 20151 Mount Pleasant, Toronto, Ontario• Created sales targets for all channels across all product lines.• Managed reporting the actuals and trends of all the channels against their monthly and quarterly targets• Acted as the interim manager for a team of 5
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Business Program AnalystRogers Communications Oct 2012 - Aug 2014Toronto, Ontario, Canada• Stood up the sales reporting, analytics and campaign result tracking for Dealer stores on the Small and Medium business side• Managed incentive program for the Sales creating the rules and reporting of the campaign
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Pricing AnalystRogers Communications Mar 2011 - Oct 2012• Pricing Approvals, Pricing Analytics and Program Reporting• For the B2B segments within the Rogers portfolio for both Medium and Large businesses• Negotiated with the Sales organization on the pricing needs for each account
Jordan Kwan Education Details
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Finance & Accounting
Frequently Asked Questions about Jordan Kwan
What company does Jordan Kwan work for?
Jordan Kwan works for Telus
What is Jordan Kwan's role at the current company?
Jordan Kwan's current role is Sr. Market Manager.
What schools did Jordan Kwan attend?
Jordan Kwan attended Ryerson University.
Who are Jordan Kwan's colleagues?
Jordan Kwan's colleagues are Alexandre Pineault, Sanny Shangguan, Brenda Nelson, Ivan Langdon, Dhanuram Bhandari, Annie Albania, Lise Et Mario Roy.
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Jordan Kwan
Investment Advisor | Business Development & RecruitingGreater Vancouver Metropolitan Area -
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Jordan Kwan, CPA
Senior Financial Analyst/ Accountant | Public And Private Sector | Leader Of Financial Reporting, Forecasting, And Strategic Planning AnalysisEdmonton, Ab
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