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Experienced marketing leader specializing in driving strategic growth through data-driven decision-making, optimizing marketing infrastructure, and fostering cross-functional collaboration. Adept at improving processes and mentoring teams to create innovative marketing programs that scale.Specialties: Marketing Strategy & Operations, Demand Generation, Data-Driven Marketing, Marketing Automation & Integrations (Marketo, Pardot, Eloqua, HubSpot, SFDC), Simplifying Complex Tech Stacks & Integrations, Chat Solutions (Qualified, Drift), Omni-Channel Marketing, Customer Journey Mapping, Loyalty Marketing, Digital Analytics, Relationship Building, and Cross-Functional Leadership.
Humanized Growth Marketing
View- Website:
- humanizedgrowthmarketing.com
- Employees:
- 1
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Founder And CmoHumanized Growth MarketingMinneapolis, Mn, Us -
FounderHumanized Growth Marketing Sep 2024 - PresentBridging the gap between sales and marketing by simplifying complex marketing tech stacks and transforming quality leads into pipeline. -
Lead Marketing Ops ManagerOctopus Deploy Jun 2023 - Sep 2024South Brisbane, Queensland, Au -
Campaign ManagerOctopus Deploy Oct 2022 - Jun 2023South Brisbane, Queensland, Au -
Marketing ManagerPerforce Software Feb 2021 - May 2022Minneapolis, Mn, UsAs a Marketing Campaign Manager at Perforce, I spearheaded high-impact B2B demand generation strategies that elevated brand visibility and accelerated the conversion of marketing qualified leads (MQLs). Leveraging both first-party and third-party data, I implemented data-driven strategies that optimized market performance and scaled multi-channel campaigns, driving sustained pipeline growth and deeper customer engagement.Key Leadership Achievements:* Negotiated a 39% discount on a project management solution, generating $15K in annual savings for 120 users, contributing directly to operational efficiency.* Increased MQL-to-Meeting conversion rates through strategic customer journey optimization, delivering results on a lean budget while aligning cross-functional teams.* Elevated email capture and meeting set rates through the deployment of Drift Chatbots and TrenDemon, driving measurable growth.* Directed a full-funnel demand generation strategy, significantly enhancing client engagement and conversion across multiple touchpoints.* Mentored and developed high-performing marketing interns while leading collaborative efforts with PPC vendors to ensure alignment with overarching business goals. -
Senior Digital Marketing StrategistNerdery Jan 2019 - Feb 2021Edina, Minnesota, UsAs a Senior Digital Marketing Strategist at Nerdery, I deliver impactful B2B experiences by optimizing the Martech stack and architecting targeted campaigns that build lasting relationships with prospects. My data-driven approach, utilizing both first-party and third-party data, ensures a deep understanding of buyer behavior, resulting in highly effective engagement strategies.Key Leadership Achievements:* Led the development of a monthly virtual event series, coupled with a comprehensive post-campaign nurture strategy, generating 13 new opportunities and securing 1 RFP.* Trained sales teams and spearheaded the successful implementation of a sales automation tool, driving 100% adoption and the launch of 4 strategic, targeted campaigns.* Designed and executed 36 drip campaigns within one year, significantly expanding the government services sector of the business.* Built a Data Studio marketing dashboard that provided the CEO and board with actionable insights, influencing critical marketing and sales strategies.* Defined and reported on KPIs across the entire sales funnel, driving data-backed strategic decisions at both the top and bottom of the funnel.* Collaborated cross-functionally to enhance sales alignment and improve overall data management practices, leading to increased efficiency.* Presented marketing strategies at a national conference, positioning Nerdery and myself as a thought leader among top marketers and CRM experts.* Strategically developed and managed the Martech stack, driving business growth while improving operational efficiencies in both marketing and sales. -
Crm AnalystColle Mcvoy Oct 2015 - Jan 2019Minneapolis, Mn, UsAs a CRM Analyst at Colle McVoy, I collaborate across the agency and with B2B and B2C clients to develop strategies that humanize and strengthen one-to-one consumer relationships at scale. Leveraging email strategy, marketing automation, system integration, and deep insights into the consumer journey, I focus on creating campaigns that foster lasting bonds between brands and consumers. My approach emphasizes the importance of data governance and establishing a single customer view to drive actionable outcomes.Key Achievements:* Expanded CRM and marketing automation services from 1 to 8 accounts.* Conducted privacy audits and became a trusted database owner for two client databases.* Migrated 3 clients to new marketing automation platforms.* Designed and launched a customized SMS program for targeted communication.* Led a CRM 101 course for 250 agency employees, enhancing internal CRM knowledge.* Utilized Alteryx to enhance data-driven actions and strengthen consumer relationships.* Coached and mentored 4 interns in email marketing best practices.* Spearheaded the GDPR initiative, including strategy, education, and rollout for internal and client teams.* Developed and implemented a data-first marketing approach for three key accounts. -
1To1 – Loyalty/Crm StrategistOlson Sep 2014 - Aug 2015Minneapolis, Mn, UsAs a Loyalty/CRM Strategist at Olson, I collaborated with internal teams and B2C companies to deliver thought leadership and best practices in digital CRM technologies and loyalty marketing trends. I developed a variety of loyalty solutions for billion-dollar businesses, including fully integrated loyalty programs, loyalty program concepts, and national loyalty email campaigns.Key Focus Areas:* Partnered with executive and VP teams to identify emerging digital CRM technologies and trends.* Generated monthly and quarterly Google Analytics and email marketing reports for clients.* Created and led an internal Tableau User Group, managing admin functions and enhancing system security.* Leveraged Tableau to produce detailed analytical reports.* Participated in a hackathon, presenting final project outcomes to VPs, CEOs, and top executives at the NxMW Summit.* Designed customer roadmaps to support cross-channel marketing, loyalty program alignment, and new customer acquisition.* Advised internal teams on selecting tools for clients' marketing automation needs. -
Marketing AnalystMagnet360 Feb 2013 - Sep 2014Minneapolis, Minnesota, UsAs a Marketing Analyst at Magnet 360, I worked with B2B and B2C companies of various sizes to define and implement their social and email marketing automation strategies using tools like ExactTarget, Pardot, Radian6, and Social.com. My efforts focused on enabling clients to evolve into Social Enterprises while continuously adapting to the dynamic landscape of marketing automation.Key Focus Areas:* Managed budgets and project allocations across multiple clients.* Collaborated with the sales team to identify upsell opportunities and drive contract renewals.* Generated social baselines using Radian6 to assist sales in expanding Magnet’s growth.* Developed and executed social media strategies for Fortune 500 companies.* Guided clients in creating roadmaps for marketing and sales alignment, lead generation, and sales funnel optimization.* Implemented marketing automation strategies using ExactTarget and Pardot for 20 accounts.* Advised clients on selecting the right tools to meet their marketing automation needs. -
Seo Master MindSeo Meetup 2012 - Aug 2014The intent of this meetup is for people who make their living selling stuff online (E-commerce, Info Marketers, Affiliates, Consultants Etc) have a good place to get together and share knowledge and get better at what they do.
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Marketing SpecialistCarbonair Environmental Systems, Inc. Feb 2012 - Dec 2012Roseville, Mn, UsAs a Marketing Specialist at Carbonair Environmental Systems Inc., I managed the company's online presence through content management and SEO strategies, driving new traffic and enhancing user experience. My responsibilities included crafting engaging content, executing SEO techniques, managing the website, optimizing HTML and page layouts, running Google AdWords campaigns, and building links.Key Highlights:* Reduced the site’s bounce rate by 13% and increased traffic by 33% in six months.* Launched a social media campaign that generated 300+ contacts for lead generation.* Achieved top 3 Google rankings for 17 keywords and improved average keyword positions by 16 spots.* Designed content for email campaigns, boosting open rates by 32%. -
Marketing AnalysisTrade Risk Guaranty (Trg) Aug 2011 - Dec 2011Bozeman, Mt, UsIn this role, I developed a solid understanding of entry-level SEO practices for B2B and collaborated with upper management to establish a content management platform using WordPress. I created and launched a company blog to generate industry buzz, which remains active and continues to drive traffic and improve SEO rankings. Key Achievements:* Implemented SEO and social media strategies, boosting SEO rankings by 43%.* Increased Facebook followers by 74%.* Designed three logos currently in use within the company.* Produced weekly reports with insights to enhance SEO and social media productivity.* Assisted in hiring six new lead developers.* Partnered with top management to define the company’s core values.* Developed a strategic keyword campaign using Google SEO tools. -
StudentMontana State University Aug 2006 - Dec 2011Bozeman, Mt, UsBS in Marketing BFA in PhotographyIn college, I focused on what it took to be a successful business woman. I enrolled in business classes, which allow me to develop professional skills, and in photography classes, taught me the importance of being detail orientated, by going the extra mile to make sure the project was completed in most professional way, including the small details of matting. I maintained a 25-30 hour work week, while taking 17 credits and maintained a high GPA.
Jordan Brown Skills
Jordan Brown Education Details
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Montana State University-BozemanMarketing -
Ulster UniversityPhotography -
University Of Montana -
West Yellowstone
Frequently Asked Questions about Jordan Brown
What company does Jordan Brown work for?
Jordan Brown works for Humanized Growth Marketing
What is Jordan Brown's role at the current company?
Jordan Brown's current role is Founder and CMO.
What is Jordan Brown's email address?
Jordan Brown's email address is jo****@****rio.com
What is Jordan Brown's direct phone number?
Jordan Brown's direct phone number is +161230*****
What schools did Jordan Brown attend?
Jordan Brown attended Montana State University-Bozeman, Ulster University, University Of Montana, West Yellowstone.
What are some of Jordan Brown's interests?
Jordan Brown has interest in Children, Trying New Things, Cooking, Traveling, Jazz, Photography, Swing Dancing, Online Marketing, Seo, Swimming.
What skills is Jordan Brown known for?
Jordan Brown has skills like Marketing Automation, Exacttarget, Seo, Social Media, Google Analytics, Online Marketing, Email Marketing, Social Media Marketing, Marketing, Marketing Strategy, Web Analytics, Strategy.
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