Implement teams and processes to maximize the efficiency and effectiveness of marketing efforts, which saw our team manage over $24 million in advertising spend over 2 years with positive ROI.Support the team in identifying optimization opportunities at a high level and across various platforms, including websites, digital marketing campaigns and more.Develop strategic outlines for campaigns and set goals for performance validation.Managed a growing portfolio of clients that culminated in our company being recognized as one of Pittsburgh's Fastest Growing Companies and Largest Advertising Agencies (Pittsburgh Business Times), and Fastest Growing Companies in the Northeast (INC Regionals).

Managed Programmatic Recruitment CampaignsOnboarded New Programmatic DSPSupported B2B Paid Search and Display Marketing Campaigns Worked on Developing Landing Pages

Managed multiple platforms for Social & Display Programmatic campaigns with recruitment, education and consumer focuses. Assisted Fortune 500 companies in filling talent pipelines through digital advertising.Set up campaign analytics, audience building and conversion tracking for some of the largest companies and universities in the US.Assisted in analysis and attribution modeling for programmatic campaign success. Analyzed and reported on more than 25 million impressions, across more than 40 different campaigns

We connect the military community to civilian opportunity using smart technologies that deliver serious results. We help companies, brands and schools recruit employees, customers, and students. Our clients include F1000 companies of some of the most predominant and influential brands on the globe.

Supported a client-facing and back-end fulfillment team in sales, digital advertising, ad operations, and more.

Responsible for planning, implementing and managing digital campaigns.Analyzing and optimizing campaigns to reach optimal performance.Collaborating with coworkers, clients and vendors to achieve better results.

Managing outsourced marketing functions from Small-Medium Sized Enterprises with monthly individual budgets up to $30,000.Handling everything from strategic planning to implementation and analysis. Connecting cross-function campaigns including pay-per-click advertisement, social media marketing, email marketing, search engine optimization, branding, print media, and more.Implementing and informing on new marketing tactics to get small businesses up to speed with best practices and to bridge skill gaps.

Responsibilities Include:Editing articles written by Chinese staff for English grammar, spelling and ease of reading.

Primary Accomplishment: To meet the growing interest in business disciplines, I fully developed an undergraduate International Business class, delivered in English.Responsibilities include:Teaching 250 students of varying degrees (Law, Politics, English, etc.) in a single semester.Instructing English (writing, reading, listening, and speaking) and business classes.Preparing all English teaching materials, including lesson plans, activities, assignments, and examinations to successfully satisfy the course curriculum, university guidelines and student development.

Conducted business by personally procuring products in one country (including but not limited to China, Indonesia, Turkey, and the U.S.A.) and selling via eBay in Europe and the Americas. Managed and coordinated a group of people for sourcing, delivering and marketing the company.Produced branded marketing material, including web properties, trial packages, brochures, newsletters, and coupons for return purchases, for two separate brands based on types of items, antiquities or travel novelties.

Course: Project Management in Marketing

• Called a minimum of 10 warm leads, 8 follow up calls and 3 sale closing calls per day. I took a special interest in extra hours (either before or after regular office hours) to communicate with clients in other time zones or with difficult schedules. This lead to sales coming from Australia and California that had been previously neglected by other Directors.• Managed clients’ new product development projects. This included everything from the initial call, securing money for their Pre-development package, gathering information on related products and patents, closing the sale on their new product development, and maintaining constant contact during their product development stage.

• By constantly achieving sales numbers, I was promoted to a temporary Assistant Sales Manager in one year and then was made a regular Assistant Store Manager. • Supervised initial and continual training of sales associates. This included product knowledge training, inventory training, sales training and customer service. Initial training was given within their first couple weeks and then ongoing training was provided as new inventory was received, quarterly and as special circumstances occur. • Handled lead generation, sales and customer service. Customers interested in purchasing large ticket items (massage chairs, Tempur-pedic mattresses and catalog work out equipment) or bulk purchases (holiday shopping, corporate gifts, etc.) would provide their contact details and a time period to consider making their purchase. I would make a follow up call inviting them back into the store and close the sale.