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Results producing marketing professional with a broad range of experience developing marketing, branding and public relations strategy that effectively positions the company and its values, programs, services and the related product offerings. Consistently noted by executives, customers, staff and journalists for superior job performance, initiative, excellent leadership and motivational skills.Professional Highlights:- Acknowledged in the business book “Earning Success” by Bill Lisowski and John Mengelson- Quoted by GD USA Magazine, eMarketer, and Multi-channel Merchant Publications- Noted presenter at both the Retail Ramp Show and the Financial Mobility Summit in 2013Signature Strengths:- Strategic Marketing Planning- Brand Positioning & Messaging- Campaign Development & Execution- SEO & SEM Strategy & Execution- Campaign & SEO/SEM Analytics & Optimization- Advertising Strategy- Budget Development & Execution- Management, Coaching & TrainingSpecific Expertise:Designing, implementing and maintaining the marketing plan to support the company strategic directionDevelopment of voice, messaging, brand image, corporate collateral, website content, advertising strategies, and client communications.Multi-channel campaign strategy creation & execution (email, mobile, social, direct mail)Drip marketing campaigns that drive suspects, prospects, and clients through the various stages of the sales processIncreasing campaign effectiveness by creating customer segment specific campaign strategiesComprehensive advertising strategy and executionPR strategy and execution including acting as corporate spokesperson for press, media relations, and speaking & presentation opportunities.Management & training of marketing/creative division members. KPI development and ongoing coaching & performance reviews.Notable brands I have worked with:Godiva, Pandora, Maurices, Dress Barn, Elie Tahari, Dooney & Bourke, Goodyear, Villa Enterprises, Blue Mercury
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Vice President MarketingViaone Services Sep 2020 - PresentDallas, Texas, Us
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Sr. Director Of MarketingViaone Services Oct 2014 - Sep 2020Dallas, Texas, UsDevelopment and implementation of overall business and marketing strategy for wireless lifeline services. Identify optimal target markets and demographics, and create specific marketing programs to increase response rates and lead generation. Develop strategic alliances and marketing relationships for long-term business expansion.• Customer acquisition marketing strategy & execution• Online consumer marketing acquisition strategy & execution• In-store consumer marketing acquisition strategy & execution• Independent sales rep marketing acquisition strategy & execution• Customer retention strategy & execution• Automated customer communication strategy & execution• SEO & SEM strategy & execution• Automated ordering & maintenance of field marketing materials• Direct mail marketing strategy & execution• Integration of various technology to create seamless customer portal experience.• TV advertising - Commercial production, distribution scheduling, and rotations• Implementation and customization of Wordpress as a CMSIn addition to Assist Wireless, I also provide marketing services for these additional brands under the same ownership structure:• Alchemy Insurance• ViaOne Services• National Lifeline Association• SafetyNet Wireless• CTC Outreach Marketing• Brooklet Energy• Acacia Energy• Guard Assure• PayGO Distributors
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Vp Of Marketing & Board MemberGood Gaming, Inc. Jun 2017 - PresentKennett Square, Pa, UsSeeks operational growth for a publically traded online gaming start-up through strategic marketing initiatives.• Board of Directors -
Sr. Director Of MarketingNational Lifeline Association Jan 2015 - Present
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Principal ConsultantJordan Axt Consulting Jan 2005 - PresentDevelopment and implementation of overall business and marketing strategy. Identify optimal target markets and demographics, and create specific marketing programs to increase response rates and lead generation. Develop strategic alliances and marketing relationships for long-term business expansion.Provide input into marketing plans by acting as a visionary for marketing solutions that align current marketing approaches with client buying patternsImprove brand image consistency and overall brand awarenessChampion and enforce various marketing initiatives such as social media integration, trade show participation, telemarketing utilization, email and mail list purchases, and advertising options.Collaborate with client, internal, and external partners to manage larger outsourced marketing and design projects.Creatively design various marketing materials such as brochures, business cards, posters, trade show booths, signage, mailers, giveaways, magazine advertisements, logos, trade show advertising, and mail-house related initiatives.Develop and provide creative consultation to new and existing small business and personal websites.Design and develop various loyalty and customer retention programs for small & mid-sized retailers.Design and execute email marketing and newsletters utilizing email marketing partners such as Constant Contact, ACT!, Sage, and 1ShoppingCart.
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Director Of Marketing & Vp Of LoyaltyClutch Holdings Llc Aug 2013 - Mar 2014Ambler, Pa, UsAugust 1st, 2013 - ProfitPoint Merges with Clutch to create a TRUE omni-channel gift, loyalty, and promotional platform.Responsible for managing and directing the marketing efforts in accordance with the strategic direction of the company. This role primarily manages the marketing staff and responsibilities fulfilled by outsourced marketing firms including all budgets, staff, tasks, messaging, and creative decisions. This role works closely with senior members of the sales division to make sure there is consistent brand imaging and messaging across all channels of communication. This role primarily reports directly to the executive team.I take a leading role on working with multi-location retailers, restaurants, hotels, salons and spas to develop compelling loyalty and rewards programs that drive specific customer response. I work with your teams to consider customer analytics, segmentation, demographics, psychographics, and communication channels as key parts of loyalty and rewards program design and execution. I direct team members on engaging, driving, and rewarding customers through every phase of the customer lifecycle to turn acquired customers into die hard brand advocates. -
Director Of Marketing & Vp Of LoyaltyProfitpoint, Inc. Mar 2011 - Aug 2013Responsible for managing and directing the marketing efforts in accordance with the strategic direction of the company. This role primarily manages the marketing staff and responsibilities fulfilled by outsourced marketing firms including all budgets, staff, tasks, messaging, and creative decisions. This role works closely with senior members of the sales division to make sure there is consistent brand imaging and messaging across all channels of communication. This role primarily reports directly to the executive team.In addition to owning the responsibility of the internal marketing efforts, this role takes a highly active approach to providing our customers with consultation regarding retail, restaurant, and hospitality Loyalty, Rewards, and Gift Card program design and execution. -
Marketing CoordinatorNest International Aug 2003 - Nov 2009Sewell, New Jersey, UsResponsible for coordinating marketing and promotion efforts for NEST International. The role is marketing focused and requires the candidate to oversee multiple priorities and projects at a given time. Supports tactical and strategic initiatives of the marketing team. Candidates must be detail oriented, deadline driven, have outstanding solid communication skills, basic copy writing skills, and advanced technical knowledge of various software essential to the creation of marketing materials. -
Technology AnalystCherry Hill Photo Aug 2000 - Apr 2003Responsible for tech support for over 300 stores nationwide. Also repaired and refurbished computer and photography equipment.
Jordan Axt Skills
Jordan Axt Education Details
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Deptford High SchoolHs
Frequently Asked Questions about Jordan Axt
What company does Jordan Axt work for?
Jordan Axt works for Viaone Services
What is Jordan Axt's role at the current company?
Jordan Axt's current role is Vice President Marketing at ViaOne Services.
What is Jordan Axt's email address?
Jordan Axt's email address is jo****@****tch.com
What is Jordan Axt's direct phone number?
Jordan Axt's direct phone number is +126760*****
What schools did Jordan Axt attend?
Jordan Axt attended Deptford High School.
What skills is Jordan Axt known for?
Jordan Axt has skills like Marketing, Sales, Strategic Planning, Email Marketing, Advertising, Management, Business Strategy, Customer Service, Account Management, Marketing Strategy, Team Building, Project Management.
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