Developed comprehensive brand strategy and guidelines, and implemented across all departments and marketing materials, to maintain the brand’s visual identity and mission. Developed website and graphics, and ensured all content was user-friendly, visually appealing, and up to date with relevant trends.Created reports to track and digest marketing analytics (search engine, email, social media, direct mail, outbound media, etc.) to measure the effectiveness of marketing campaigns.Developed data-driven recommendations for improved reach, resulting in over 60% increased engagement in target markets over 3 years.

Applied brand guidelines to developed high-quality digital and physical graphics and advertising content within demanding timeframes.Collaborated extensively with leadership, vendors, and artists to design visually compelling specialized and exclusive products for profit.Researched and monitored industry trends and best practices to apply to marketing and retail initiatives.Managed the daily functions of both the physical and virtual retail storefronts and provided an attentive customer service experience for guests.Increased retail profit 58% over 2 years.

Created customized business startup strategies, including the development of brand identity, marketing strategy, product development, logo design, and website creation.Created persuasive content for advertising for both physical and digital materials for various channels including social media, email marketing, press releases, and printed products.Produced custom apparel and promotional products using various types of printing techniques.Built presentations and videos for both personal and business purposes including events, lectures, and business meetings. Collaborated with vendors to fulfill customer requests to create exclusive products for wholesale, non-profit, and retail use.Restored and colorized damaged and aged photographs for personal and commercial use.

Created custom vectorized designs for media usage and printing purposes using CorelDraw.Produced signage projects to fulfill customer requests including booklet printing, t-shirt vinyl pressing, wrapping vehicles with printed vinyl, printed and promotional items, etc. Provided exceptional customer service and support throughout the sales and production process