Creation of Globoy character design. Formatting artwork to various dimensions. Creating animated assets foe event use.

Illustrator, Creative Director: Hat Club, AlphaStyle Store, Jellieswear, NFL, House of drew, adidas x bape, Mammoth Advertising, NYXL, Twitter x Momoland Studios, Boat Rocker Studios, Kamp Grizzly

Character Design on an unannounced project. Performed exploration sketches to assist with art direction of a pitched series.

Character design on an unannounced project.

Deestroying's 1 on 1 Tour t-shirt. Tasked with designing a giveaway tshirt for youtuber Deestroying's upcoming 1 on 1 tour. Challenge was creating a design that sat within NFL's many brand guidelines. Finished the project in just over a weekend.

Tasked with creating various vector assets to accompany premium head wear releases by a major hat retailer. The first of which being their largest campaign of the year the Aux Pack Campaign. I designed assets ranging from character designs, illustrations, logos, typography and animations for pin designs and social campaigns. The challenge was deadlines where as much as 3 animated social posts were due in just over 2 weeks. Pin designs were to be turned around in 2-3 days including implementation of feedback from the creative director. I've been tasked with scheduling delivery milestones, art directing physical product and digital campaigns, as well as providing creative feedback and story direction. The result was increased engagement for the Aux Pack Rewind. The pin designs I provided sold out before the hats were released, a first for Hat Club collections. The interview preceding the drop had the most social engagement of any interview or drop prior. Created animated Twitch screens and illustrations to accompany the launch of Hat Club's Twitch channel. 4 animations were created in under a month along with icons for custom emotes. The challenge was creating artwork that resonated with the Hat Club community and portrayed the personalities of the host and co-host. Result was 2200 followers to the new platform averaging 1400 viewers weekly.

Tasked with collaborating with the brand owner and marketing partner to design a collection to be released in stores. The challenge was to design apparel and accessories that embodied both of our brand stories as well as convince retailers to add our products to their shelves. I designed assets to be displayed in the showroom at trade shows to market the collection to potential buyers. The result was 5+ boutiques placing orders to carry our collection including Survival, Georgio's

Tasked with designing a collection of promotional items for Slapwoods according to brand guidelines. Challenge was that the client did not have a clear vision of needs.

Tasked with creating designs that communicate the brand story. Worked with Creative director to create designs for collaboration with The Toronto Maple Leafs using their mascot, Carlton and other elements of the team's branding. Result was multiple sold out apparel collections, increased fan-base in China for a pop-up activation, and increased social engagement on the Instagram platform.

Tasked with applying illustrated elements over a poster for a revamped series. The challenge was many rounds of revisions to achieve just the right amount of story and personality using the illustrations. I was able to get just enough done for the team to finish without me as I could not complete the project due to hospitalization.

Tasked with designing characters and creating illustrations according to script requirements. The challenge was the to work within the established style of the show. Keep up to date with assignments in FTrack task management software. Communicate consistently with Art Director and Project Manager to make sure work is on schedule.

Performed character design exploration according to a story brief provided by the project director. The challenge was taking the provided inspirations and creating characters that possessed "Show Time TV" appeal, but also stood out in the market. Director was very unclear on vision as multiple contractors were awarded the same task. I was able to design characters that communicated their stories being told.

Tasked with creating character designs and rough backgrounds to appear in a 2d platform mobile game for a High-Profile client. Challenge was the timeline, as I had under a week to design 5 characters to fit the established aesthetic and conceptualize 6 unique level backgrounds under the direction of the creator.

Tasked with creating illustrations to feature on the jerseys of an E-Sports team. The challenge was a very tight deadline, and a difficult concept to illustrate. The designs had to be new, but similar to the style that was already established. Jersey had a lot of placements to fill and had to be sized according to the accurate specifications for print. After a lot of revisions, we eventually landed on some designs that the client was happy with in time for the deadline.

Tasked with designing characters according to script requirements. The challenge was designing characters that could exist in the same world as the established style of the writer. These characters had to respectfully reference African cultural distinctions. The result was a set of characters that the show creator approved for the pitch.

Tasked with illustrating popular Twitch streamers according to a design brief. The challenge was to display the personalities of 5 Twitch streamers and the Wendy's mascot by way of stylized portraits. The deadline was very tight requiring sketches withing 2 days, and full completion of the project in just over a week. The result was a +9% increase to total orders during promotional period including a +15% incremental increase to new Eaters to Wendy’s, 191 earned media placements, 38,717,414 minutes watched, and 343,462,898 impressions. The gaming influencers selected for the campaign also broke their own records with (3) streamers taking the No.1 position on Twitch and (2) streamers hitting 100K+ concurrent views throughout the streaming event. One streamer even set a personal record for most concurrent views. According to AdAge

Curated by Hebru Brantley, I was tasked with creating an illustration of a defining moment from the football game I was assigned for the week. The challenge was to tell an engaging story about this moment that would resonate with fans of the sport and team that was playing. Pieces were displayed during the Superbowl at an activation in Florida. A fellow participant and I were featured in a short interview live on NFL Total Access along with our work.

Tasked with designing characters and creating illustrations according to script requirements. The challenge was the show did not have one established style, but combined many styles meshed together according to a variety of inspirations ranging from anime, to western aesthetic.

Illustrated professional athletes and celebrities as animated character to promote Super Bowl LIII. Created illustrated content to market ADIDAS and BAPE’s NFL collaboration which were showcased on ADIDAS websites and multiple ADIDAS and BAPE social platforms. Designed high quality, one for one sneaker illustrations for ADIDAS.

Illustrated professional athletes and celebrities as animated characters to promote Super Bowl LIII. Created illustrated content to market ADIDAS and BAPE’s NFL collaboration which were showcased on ADIDAS websites and multiple ADIDAS and BAPE social platforms. Designed high quality, one for one sneaker illustrations for ADIDAS.

Creating digital flyers, logos and ads using adobe photoshop. Developing skills in layout and hierarchy of information. Producing effective, coomunicative content under quick turnaroundstimes for clients. Searching for quality stock photos and being resourceful by designing using provided client imagery.

Export files from Corel Draw to Photoshop. Prep artwork for DTG printer by changing colors and cleaning up files in Photoshop. Measure and hoop files appropriately for DTG and Happy embroidery machines. Apply jeweled designs and tails using heatpress. Pre-treat shirts using sprayer. Operate Single head and Multi head machines to complete orders on time.

Regularly posted to company instagram account to increase followers and engagement. Created graphic and Illustrated content for posts and upcoming events using Photoshop and Illustrator. Interacted with possible clients at events.

Created new designs for various company packaging focused mainly on tote bags using Photoshop and Illustrator. Designed based on art direction from sales team. Created realistic digital mockups of bags using photoshop editing. Organized bags on a personalized webpage for clients. Took regular critique from a creative director. Created vector illustration for company webpage.