Manage a book of business made of clients that span various business verticals. Responsible for communicating performance metrics and insights while also offering recommendations around budget allocation and testing opportunities.Buy and optimize digital media to both client and internal goalsLeverage various buying capabilities across various DSPs (MediaMath, The Trade Desk, Simplifi, etc.)Manage paid campaigns within social media platforms (Facebook, Snapchat, Tik Tok, etc.)Explore the use of third party data providers for targeting purposes (Peer39, Grapeshot, LiveRamp, etc.)