• Researched and analyzed financial and digital asset management media for news trends• Identified specific journalists and media opportunities from Tier 1 publications to engage with on behalf of clients• Contributed to and lead research projects, media pitches, press releases, and media briefings• Drafted content for websites, email pitches, social media, and blogs• Aided in the strategic prioritization of activities on accounts and participated in internal strategy and client meetings

• Assisted in the creation of all PepsiCo social media content (Facebook, X, LinkedIn, Instagram)• Managed weekly social media toolkit newsletter to PepsiCo senior executives containing content foramplification on their personal social accounts• Created project timelines, oversaw social media calendars, and managed daily workflow for the creative team for PepsiCo, Moderna, and AbbVie clients• Organized assets, participated in client meetings and internal brainstorms, and conducted technology industry research related to competitors, metaverses, alternate social media platforms, and video games

• Business simulation game where you can create, run, and operate your own successful game server• Providing support through playtesting, marketing, and community supporting a Discord server of 300 members

• Tested Tikdin video learning app, an app created for tech product managers and those looking to break into tech• Analyzed data and developed strategy for increasing user engagement

• Wrote, produced, and edited educational videos at Tract, a project-based learning platform for grades K-12• Developed community through student engagement, social media, and content management

• Developed social media marketing strategy for GMIFY gamification market research app• Collaborated on new ideas to be implemented in future GMIFY applications

• Researched and created a technology center on campus empowering students from all disciplines to explore their creativity, collaboration, and entrepreneurial values• Leveraged educational technologies through experiential learning, document development, and project management usage of the facility• Trained students, staff, and faculty in the operation of equipment, software, and practices related to 3D printing, laser cutting, vinyl printing and cutting, digital design, and sublimation printing• Developed promotional website using T4 CMS and implemented website design best practices including data analysis of surveys and user focus group feedback

• Managed biweekly online newsletter with subscription list of over 180 members• Oversaw social media strategy resulting in 250 new followers in one month, 100% increase in engagement• Developed, produced, and hosted Failure Fest (Fall 2020 & Spring 2021), the highest attended events which engaged 10% of the student body, along with their respective marketing campaigns

• Drafted weekly agendas, recorded meeting minutes, tracked attendance, led voting, managed club membership and committee documents, and ensured member accountability and meeting productivity• Member of Standards Committee (created and enforced internal bylaws) and Election Committee• Elected voting member, advocated for student rights, and helped to fund student activities

• Led classes for students ages 6-15 on topics including Roblox, Fortnite, eSports, and VR game design• Implemented learning goals for students and ensured project completion in a supportive environment• Independently designed and led classes in a virtual/online environment as well as in person