Jordan Gibson Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

• Creating e-learning video courses• Coaching and mentoring small business owners• Providing small business brand & marketing consulting services

Founder & Executive Director for One Found Sheep.Responsibilities include:- Creative direction for the organization- Videography & editing- Social media strategy & content development- Apparel design- Speaking engagements

- Leadership in Marketing - Leads all of Digital Reach's marketing efforts.- Core Leadership Team - Active member of the core leadership team.- Pipeline Generation - Directed the company's pipeline generation efforts through demand generation brand campaigns, focusing on top-of-funnel content and promoting the company's hype video to increase brand awareness.- Service Line Development - Developed four new service lines with immediate product market fit.- Project Management Oversight - Oversaw the development of the company's project management program.- Brand Growth and Strategy - Grew SaaS & technology brands by identifying weaknesses in brand strength and digital experiences, achieving product-market fit, and driving company growth.- Company Rebranding - Rebranded Digital Reach, developing the Pipeline Generation Agency brand position and crafting the company's Candid Partner brand voice and personality.- Brand Messaging - Developed brand messages for each of Digital Reach's core pillars: Brand, Digital Experience, RevOps, and Pipeline Generation (paid media and SEO).- Email Nurture Campaigns - Directed the creation of email nurture campaigns, developing the framework for email sequences aligned with leads' funnel journey.- Organic Social Strategy - Developed Digital Reach's organic social strategy and oversaw video content creation featuring the team.- Organic Social Service Line - Built the Organic Social service line from the ground up, including sales proposal language, resourcing framework, and value proposition messaging, leading to an engagement with one of the company's biggest clients.- Webinar Hosting - Hosted webinars as part of the growth and engagement strategy.

- Directed Multi-Faceted Service Lines - Led the delivery of Brand Strategy, Content Strategy & Production, and Creative services, achieving a 54% close rate on deals.- Innovated Brand and Content Strategy - Developed the Brand and Content Strategy service lines, crafting programs and managing high-level client strategies, including VoC deliverables and buyer journey maps.- Built Client Trust - Established exceptional trust with C-level and VP-level clients, providing candid, strategic advice that shaped comprehensive marketing programs.- Authored DRA's Brand Voice and Strategy - Created DRA's brand voice, positioning, and messaging pillars, translating these into actionable sales and team training processes.- Holistic Marketing Focus - Developed a holistic marketing brand narrative for DRA, creating content that drove brand campaigns and engagement.

- Managed Creative Team - Led a diverse team of strategists, designers, videographers, and writers, driving creative excellence.- Innovated Department Strategy - Restructured the Creative department to focus on strategic creativity, significantly boosting revenue by 233%.- Art Directed Rebrand - Spearheaded the 2022-2023 rebrand, transforming the company’s visual and strategic identity.- Developed Scoring Systems - Created the UX and Brand Score systems, providing holistic assessments and improvement roadmaps for client brands.- Fostered Creative Culture - Established engaging vision-casting sessions and culture meetings, nurturing team creativity and collaboration.

United States

Conversion Designer tasked with the responsibilities of:- Landing page and image ad design for clients across various industries- Conversion rate optimization on landing pages and image ads- A/B split testing- Developing and testing new strategies and promotional offers- Video ad creation through Adobe Premiere Pro for use on Facebook Ad Platform- Designing & prototyping through Adobe Photoshop & Illustrator, Sketch, Invisionapp, Unbounce, and Bannersnack

Greater Los Angeles Area

- Designed websites using a variety of website builders including WordPress, Wix, Squarespace, Shopify, and Adobe Muse.- Wireframing- Mockups produced through Adobe Photoshop, Illustrator, & Sketch.- Videography & post production using Adobe Premiere Pro & iMovie.- Landing page creation- Ecommerce development

Greater Los Angeles Area

Marketing Communications Manager responsibilities include:- Marketing strategy development for Northwestern Mutual- Prospecting & referral acquisition- Client relationship management- Event coordination