Jordan Newman Email & Phone Number

Mobile, Alabama, United States

Summary:- Vice President of Strategy & Research, driving organizational success through data-driven insights and strategic planning.- Proven expertise in developing and executing innovative strategies to achieve business objectives and enhance market positioning.- Adept at leading cross-functional teams and leveraging analytical acumen to identify growth opportunities and optimize operations.- Passionate about driving continuous improvement and delivering measurable results in competitive and dynamic industries.Skills:- Strategic Planning: Expertise in formulating long-term business strategies and translating them into actionable plans.- Market Research & Analysis: Proficient in gathering, analyzing, and interpreting market data to make informed decisions.- Team Leadership: Demonstrated ability to lead and motivate teams to achieve quantifiable results.- Data-Driven Insights: Skilled in utilizing data to drive strategic decision-making to impact business growth.- Business Development: Cultivates longstanding partnerships, while collaboratively identifying new growth opportunities.- Communication & Presentation: Strong oral and written communication skills to effectively convey complex ideas.

Mobile, Alabama Area

Nashville, Tn

New Heartland Group is a marketing and branding agency that specializes in brand strategy, content creation, digital marketing & branded entertainment. Clients include, but are not limited to, Pepsi, Pizza Hut, Mountain Dew & Lipton Ice Tea. • Lead & supervise multiple accounts. Each account is managed with professionalism and a commitment to achieve desired client and agency results.• Establish creative, sustainable brand identities for clients and ensure continuity across all channels.• Negotiate, allocate and maximize over $1 mil cumulative marketing/media budgets for print, radio, out of home, SEM/PPC, social media, email/mobile and influencer programs.• Oversee + execute media buying & multi-channel advertising campaigns (digital, social, broadcast, print, out-of-home and earned media).• Facilitate measurable digital strategy that leverages existing databases and explores unique methods of customer/fan acquisition and engagement.• Engineer innovative co-op ventures with sponsors/vendors and client. Ensure all parties fulfill monetary and campaign contractual obligations.• Achieve positive ROI by analyzing campaign data and adjusting efforts to reinforce client objectives and goals.

Nashville, Tennessee

• Create and oversee scope, budget, schedule and implementation of digital marketing plans.• Coordinate sponsor and partner integration and digital cross-­promotion.• Conduct editorial outreach to publications and partners.• Manage QA for digital properties and build out ancillary platforms.• Collect and interpret analytical data to optimize campaign tactics.• Clients include Darius Rucker, Maria Sharapova, Dwight Yoakam, Zac Brown Band’sSouthern Ground Music & Food Festival, Live Nation, Otto’s Tacos and Sugarpova.

Bachelor'S Degree, Advertising & Communications

Education record