Jordan Newman Email & Phone Number

Mobile, Alabama, United States

Summary:- Vice President of Strategy & Research, driving organizational success through data-driven insights and strategic planning.- Proven expertise in developing and executing innovative strategies to achieve business objectives and enhance market positioning.- Adept at leading cross-functional teams and leveraging analytical acumen to identify growth.

Mobile, Alabama Area

Nashville, TN

• New Heartland Group is a marketing and branding agency that specializes in brand strategy, content creation, digital marketing & branded entertainment. Clients include, but are not limited to, Pepsi, Pizza Hut.
• Lead & supervise multiple accounts. Each account is managed with professionalism and a commitment to achieve desired client and agency results.
• Establish creative, sustainable brand identities for clients and ensure continuity across all channels.
• Negotiate, allocate and maximize over $1 mil cumulative marketing/media budgets for print, radio, out of home, SEM/PPC, social media, email/mobile and influencer programs.
• Oversee + execute media buying & multi-channel advertising campaigns (digital, social, broadcast, print, out-of-home and earned media).
• Facilitate measurable digital strategy that leverages existing databases and explores unique methods of customer/fan acquisition and engagement.

Nashville, Tennessee

• Create and oversee scope, budget, schedule and implementation of digital marketing plans.
• Coordinate sponsor and partner integration and digital cross-­promotion.
• Conduct editorial outreach to publications and partners.
• Manage QA for digital properties and build out ancillary platforms.
• Collect and interpret analytical data to optimize campaign tactics.
• Clients include Darius Rucker, Maria Sharapova, Dwight Yoakam, Zac Brown Band’sSouthern Ground Music & Food Festival, Live Nation, Otto’s Tacos and Sugarpova.

Bachelor'S Degree, Advertising & Communications

Education record