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Creative Director, Brand Strategist, Designer, Writer, Executive, Ocean Enthusiast. Experienced in transforming businesses through brand strategy, creative development and end-to-end activation across customer touch points — both from the corporate side, and the agency side. Also, I've won some awards.
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Co-Founder And PresidentPopstar Nov 2023 - PresentLos Angeles, California, Us -
Creative Director, BrandCovetrus Jun 2022 - Nov 2023Portland, Maine, Us -
Chief Creative OfficerGreat Pet Care (A Covetrus Solution) Mar 2020 - Jun 2022San Diego, California, UsCore brand strategy and creative execution function for pet-centric venture studio• Develop businesses and brands for pet companies in media, retail, technology and health & wellness.• Develop and execute Vision, Mission, Positioning, and Values definition.• Create brand IDs and supported marketing materials for all brands including but not limited to: naming, logo, taglines, voice, style guides, collateral, content, web and app design. -
Vp Brand & CreativePetco Sep 2017 - Mar 2020San Diego, California, UsResponsibility for brand, creative strategy and design across the enterprise• Built, operated, lead 30+ person in-house studio to provide creative concepts, execution, and production across connected customer experience with the company, including but not limited to: print and digital design, advertising, visual signage, photo/video studio content, packaging, operations and quality control, and management/optimization of agency resources• Partner with Customer insights team to hone communications, messages and digital experiences to differentiate and drive business value.• Create and launch an enterprise rebrand that's strategically informed and differentiated in market, to position the company for accelerated eCommerce and amplify wellness competitive differentiation• Help create and promote a corporate culture of optimism, inclusion, forward thinking, and open communication.• Facilitiated omni-channel aligment through cross-platform work — in store experience, digital ecommerce experience, new product branding (WholeHearted/Reddy), Vet expansion, Grooming & Training, Seasonal Merchant Themes• Supported in leadership team which helped grow net sales +9% and positioned the company for a 2021 IPO -
President & Creative DirectorGoldenberg Industries Jan 2015 - Mar 2020Brand strategic development & creative execution with expertise in identity and communications for Food & Beverage, Athletics, Restaurant & Hospitality, Real Estate, Technology, and Consumer Products.
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Chief Marketing OfficerScholly Aug 2015 - Jan 2020Led the transformation of SharkTank winning app (scholarship matching) into a brand (student success platform) by creating brand strategy, creative translation including but not limited to: new identity, tagline, voice, brand & style guide, strategic and tactical marketing plans, external marketing campaigns, managing PR agency, team structure re-organization, reporting metrics, product innovation, and brand consulting — Now an advisor.SharkTank backed Scholly (myscholly.com) is the app that turns the long months of searching for scholarships, into minutes. Scholly was created by Christopher Gray who won $1.3 million in scholarships through hard work, grit and determination. Realizing how broken and time consuming this process was, he and his team created Scholly to make things a lot easier for you. Jesse Williams has recently joined the team as our Chief Brand Ambassador — and we have raised over $70 million in scholarships funds for students and counting.
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Creative Director / PartnerFinch Brands 1997 - 2015Philadelphia, Pa, UsFounder and creative director of a premier branding company for some of theworld’s leading brands• Built, managed and grew a full-service branding agency.• Helped build and run a brand strategy team that drove insights from primary and secondary research• Translated strategy into creative platforms, ID, and marketing execution for client such as: Everlast Worldwide,Philadelphia 76ers, Modell’s Sporting Goods, Samsung, Affliction, Burlington Coat Factory, Herman Miller, World Wrestling Entertainment, Scünci, ThinkGeek and Jack Daniels.
Jordan Goldenberg Skills
Jordan Goldenberg Education Details
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Penn State UniversityAdvertising -
Penn State University
Frequently Asked Questions about Jordan Goldenberg
What company does Jordan Goldenberg work for?
Jordan Goldenberg works for Popstar
What is Jordan Goldenberg's role at the current company?
Jordan Goldenberg's current role is I help build Brands..
What is Jordan Goldenberg's email address?
Jordan Goldenberg's email address is jg****@****nds.com
What is Jordan Goldenberg's direct phone number?
Jordan Goldenberg's direct phone number is +121541*****
What schools did Jordan Goldenberg attend?
Jordan Goldenberg attended Penn State University, Penn State University.
What skills is Jordan Goldenberg known for?
Jordan Goldenberg has skills like Strategy, Brand Architecture, Strategic Planning, Advertising, Management, Brand Development, Business Development, Direct Marketing, Email Marketing, Marketing, Creative Services, Creative Direction.
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