Plan and direct full-scale business operation to service both established premium brands and younger emerging brands with marketing strategy, training and expertise to maximize sales potential and achieve distribution and marketing goals.• Specialize in strategic marketing and branding services spanning trade marketing, sales support and digital and luxury strategy.• Offer sales and distributor training, including producing high-quality enhanced presentation materials.• Plan and execute brand activations and curated networking events with a focus on select events with high-end partnerships

Liaised across sales and marketing to provide training and education, product launches, and marketing messaging.• Crafted consistent launch guides and positioning messaging for use in market manager trainings.• Engaged outside consumers for market research in all new product launches.• Translated and transcribed uniform messaging in Europe, Asia, Mexico and the US.

Created and hosted in-person activations for 15+new and existing products. Successfully transitioned to virtual events in lockdown.• Produced and hosted live and virtual product activations strategically paired with dinner events throughout the city.• Assisted in the creation and themed executions of new product introductions.• Grew company’s CRM database by more than 30%.

Oversaw activity across 70+ key accounts, with responsibilities spanning marketing, brand partnerships and event executions. Partnered with Sales to expand new accounts and opportunities.• Engaged with all on premise accounts to nurture and grow existing client base.• Organized and facilitated product tastings and upscale private dinners for VIP clients and accounts.• Networked all events, built cross-partnerships and grew new accounts by 40%.

• Led an experiential trip of 33 high school students throughout Spain • Implemented language immersion program for the duration of the trip

Events collaborator, copywriter, creative and analytical support in marketing and product launches. • Assisted in the creative development of a major perfume launch from initial planning to rollout• Developed special events and programs for specific retailer initiatives• Wrote copy for major department store catalogs, such as: Neiman Marcus and Macy’s• Performed in-depth case study on major competing brand; presented potential solutions• Organized various retailers’ visual weeks for a new launch, and analyzed the success post- event• Allocated shipment quantities to retailers by analyzing selling reports and trends • Created and communicated all seasonal promotional calendars and updates with field sales • Used NPD to analyze launches and market share of competing brands in the fragrance market

Supported sales team and buyers with analysis, research, and brand performance reports. • Reviewed industry selling recap reports and analyzed trends in fashion versus the competition.• Worked with buyers to allocate items to stores based on geography and customer demographics.• Generated weekly selling reports for several large accounts including: Macy’s, Macy’s.com, and Lord & Taylor.