Jordan Horn Email and Phone Number

EMI is a non-profit organization that provides mental health services to women, families and communities in Kenya. Agatha Amani House “AAH” is their grass roots safe home for women who are victims of sexual and domestic violence and abuse in Kenya.As a marketing volunteer I have worked closely with the founders to design, develop and continually improve the websites, brand standards, social media, and email marketing strategies for EMI and AAH. My volunteer responsibilities include the following:-Continually manage and work to improve the websites and social media accounts for EMI and AAH-Monitor, organize and direct communications to the founders from the EMI and AAH websites, social media accounts and support email accounts-Troubleshoot and correct website issues if they arise-Design promotional materials for both organizations as requested including specific social media posts, brochures and event flyers-Design branding materials with editable Microsoft Word templates for both organizations as requested including letterheads, business cards and envelopes-Develop, design and put into practice an email marketing strategy using MailChimp for both organizations

As the Email Marketing Manager for DoseSpot, I spearheaded email marketing initiatives driving engagement and growth, provided strategic recommendations to optimize campaign performance, and established and documented efficient email marketing processes across teams. I focused on crafting targeted, data-driven campaigns that resonate with our audiences across the DoseSpot brands, optimizing our email programs for maximum ROI, and contributed to the overall success of our brands.Key Responsibilities:-Develop and execute comprehensive email marketing strategies aligned with business objectives across DoseSpot's brands, collaborating with sales, product, and support teams.-Oversee email campaign lifecycle, analyze campaign performance, identify optimization opportunities, and implement strategic recommendations.-Manage and update existing workflows and email automation to keep content current and relevant.-Serve as the primary contact for the marketing team tech stack including integration, optimization, and day-to-day troubleshooting.Specific Achievements:-Led successful transitions from Salesforce Pardot to HubSpot for DoseSpot and from Zoho Campaigns to HubSpot for pVerify, ensuring seamless integration and ongoing platform maintenance.-Establish and document efficient email marketing processes across teams.-Own standalone personalized emails and automated email workflows from ideation to deployment including segmentation, scheduling, and reporting.

As a Senior Email Marketing Manager at Barkley, I led email marketing strategies for brands such as Delta Faucets, Winnebago, Red Lobster, Planet Fitness, E-Z-GO, and Premier Protein. I managed email, SMS, and in-app marketing campaigns from idea to deployment, and reported on campaign success with strategic recommendations or testing suggestions. In this role I gained strong strategic thinking and reporting skills, and the ability to work effectively with cross-functional teams. Specific examples of my work:-Conducted an in-depth CRM audit for E-Z-GO that not only identified opportunities to improve the brand’s overall email marketing design system, but also included strategic cadence suggestions for their automated email nurture series for owners and prospects, and list hygiene recommendations-Conducted an email template POV including email design trends and best practices for Red Lobster that identified opportunities to improve the brand's email marketing templates-Improved Premier Protein’s email reporting template to allow the company to analyze results for their US and Canada audiences separatelyMy regular responsibilities included:-Owning the email marketing strategy for my brands, including messaging approach, cadence, and A/B testing -Manage email, SMS, and in-app marketing campaigns from idea to deployment, including oversight of creative that works in email marketing, ensuring on-time execution and the highest quality assurance on all assets-Report on the success of campaigns and identify areas of opportunity, including strategic or testing recommendations-Perform competitive analysis, CRM audits, and POVs per scope by client to identify and recommend strategic opportunities or areas for improvement -Follow and work to improve the company’s documented email marketing process and identify opportunities for efficiency and/or improved fidelity

As a Salesforce Pardot consultant it was my responsibility to produce, report on, and optimize targeted B2B email marketing campaigns per the client's request using Salesforce Pardot.

As the Email Marketing Manager at Barrier Companies, I was responsible for developing and executing email marketing campaigns for the company's brands. I worked with the company's owners and marketing manager to conceptualize, produce, report on, and optimize targeted direct-to-consumer, and channel partner email marketing campaigns. I also developed multiple automated email programs focusing on pipeline acceleration, retention, and prospect nurturing. In addition to email marketing, I managed the company's website, social media accounts, and print marketing collateral including design. Specific examples of my work:-Led the company’s implementation of Insightly Marketing and provided ongoing platform maintenance for Insightly CRM and Marketing -Led the company’s transition from Insightly Marketing to Salesforce Pardot from idea to integration and provided ongoing platform maintenance-Developed an automated email program focusing on customer retention using accounts data to target customers upon their required annual door inspection -Developed a strategy for tracking leads from email and digital assets within Insightly CRM and later Salesforce CRM and Pardot -Own the development of the Barrier Compliance Services website from idea to launch including copywriting with SEO strategies in place, and developmentMy regular responsibilities included:-Conceptualize, produce, report on, and optimize targeted automated email marketing programs, and individual list campaigns using Mailchimp, Insightly, and Salesforce Pardot-Work with the marketing manager to develop and implement a marketing calendar for all brands-Maintain and optimize the company’s websites built on Sitecore, WordPress, and Wix-Manage prospects to lead journeys from the company's digital marketing assets and assign sales-qualified leads accordingly-Manage and develop content (including copy and design) for the company's social media accounts and blogs

As the Email Marketing Manager at Barrier Companies, I was responsible for developing and executing email marketing campaigns for the company's brands. I worked with the company's owners and marketing manager to conceptualize, produce, report on, and optimize targeted, direct-to-consumer, and channel partner email marketing campaigns. I also developed multiple automated email programs focusing on pipeline acceleration, retention, and prospect nurturing. In addition to email marketing, I managed the company's website, social media accounts, and print marketing collateral including design. Specific examples of my work:-Led the company’s implementation of Insightly Marketing and provided ongoing platform maintenance for Insightly CRM and Marketing -Led the company’s transition from Insightly Marketing to Salesforce Pardot from idea to integration and provided ongoing platform maintenance-Developed an automated email program focusing on customer retention using accounts data to target customers upon their required annual door inspection -Developed a strategy for tracking leads from email and digital assets within Insightly CRM and later Salesforce CRM and Pardot -Own the development of the Barrier Compliance Services website from idea to launch including copy writing with SEO strategies in place, and developmentMy regular responsibilities included:-Conceptualize, produce, report on, and optimize targeted automated email marketing program, and individual list campaigns using Mailchimp, Insightly, and Salesforce Pardot-Work with the marketing manager to develop and implement a marketing calendar for all brands-Maintain and optimize the company’s websites built on Sitecore, WordPress, and Wix-Manage prospects to lead journeys from the company's digital marketing assets and assign sales qualified leads accordingly-Manage and develop content (including copy and design) for the company's social media accounts and blogs

As a graphic design and support specialist for Wolfe Automotive Group I worked closely with the company’s Director of Dealer Services, Creative Director and each store’s managing partner to conceptualize, design, and implement multi-piece marketing campaigns for different platforms; as well as design and produce print pieces for dealership enhancement. It was my responsibility to use my in-depth knowledge of current graphic design, marketing and automotive trends to produce engaging creative solutions while working within each dealership’s brand style guides.My regular responsibilities included the following: -Design and produce email marketing campaigns with corresponding website banners, Google My Business Post ads, and direct mail pieces for 6 dealerships under Wolfe Automotive Group -Work with the Creative Director to develop and implement marketing calendars for each dealership-Design and code HTML email marketing campaigns and oversee the scheduling of said campaigns using Mailchimp and CRM Suite -Review results of email marketing campaigns and Google My Business post ads to optimize creatives and content to improve customer engagement results-Design and build landing pages for the dealership websites (WordPress and Dealer Inspire) or make adjustments to existing pages-Conceptualize, design and format files for print store graphics including posters, window clings, wall signage, stationary and more-Be able to design multiple campaign pieces with accuracy in a fast-paced environment while meeting tight deadlines-Stay up to date with brand compliance standards, and ensure designs and offers are within required guidelines-Occasionally work with third party vendors to ensure proper representation of the group’s brands

As a graphic design and support intern for Wolfe Automotive Group I worked closely with the company’s Creative Director to conceptualize, design, and implement multi-piece marketing campaigns for different platforms. It was my responsibility to use my in-depth knowledge of current graphic design, marketing and automotive trends to produce engaging creative solutions while working within each dealership’s brand style guides.My regular responsibilities included the following: -Design and produce email marketing campaigns with corresponding website banners for 5 dealerships under Wolfe Automotive Group -Be able to design multiple campaign pieces with accuracy in a fast-paced environment while meeting tight deadlines-Stay up to date with brand compliance standards, and ensure designs and offers are within required guidelines

As a retail sales associate it was my responsibility to keep the sales floor clean and stocked with products and assist customers with their shopping needs including finding or suggesting products based on their needs.

As a summer intern for BIGSHOT Inbound it was my responsibility to create a variety of e-books and event flyers for their different clients.

As a junior graphic designer for the non-profit, El Centro it was my responsibility to give the organization’s overall branding a refreshed design. This included re-designing the organizations logo, business cards, annual report, brochures, stationary, and brand standards guide. I also created Microsoft Office templates for their annual report and stationary package for their internal office use.

As a shift leader for Ben and Jerry's it was my responsibility to train new employees and ensure existing employees followed proper store guidelines for serving customers, food and cash handling, and cleaning practices. It was also my responsibility to make and decorate custom cake orders prior to their due date, and cater to/host private parties that were held in the store.

As a Graphic Design intern for Avila's Financial Aid Department I assisted in the designing of the logo and posters for the Financial Aid Department's Default Prevention Team; as well as counseled students about their student loan accounts, lenders and options for repayment.

As a designer for Avila's Enfuse, I worked with other student designers to design posters for other on-campus organizations.