As CTO at VR-TECHS, I lead the development of our cutting-edge VR and AR solutions, transforming the luxury real estate market by enabling immersive property experiences. I oversee the integration of advanced technologies, including AI, Unity, and cloud services, to create personalized and interactive platforms. My role focuses on driving innovation and strategic collaborations to elevate client engagement and accelerate sales.

I successfully led the development of a new product at Microsoft's Marketing Cloud for the Meuhedet customer, taking it from concept to successful delivery.To ensure the success of the project, I elicited requirements from stakeholders to define a complex system, and I proactively anticipated the client's needs to optimize the development process. I utilized various practices, including user story journeys, story maps, product posters, and roadmaps, to effectively communicate the product vision and goals.Collaborating closely with stakeholders, including customers, business managers, and the development team, I aligned goals and ensured that the product vision aligned with the business objectives. I assigned individual responsibilities and developed work plans based on available resources, defining tasks for both the development and implementation teams.To gain a deeper understanding of the market, I conducted thorough research into key customers, market trends, opportunities, and challenges, and used this information to inform my product development strategy.

As a System Analyst in the CRM Core Team at Meitav Dash Gemel & Pension, I was responsible for overseeing the development of key software modules in the CRM system. I was involved in all stages of the software development process, including initiation, requirements gathering, specification, documentation, analysis, and communication with the development teams.I played a critical role in understanding and documenting the client's requirements and specifications, and customizing and creating systems dashboards, entities, forms, views, and processes to meet their needs.By analyzing customers' operational needs and requirements, I was able to translate their requirements into detailed designs, and I partnered with customers throughout the entire life-cycle of their projects and products, from needs identification to launch.In my role, I also managed the ongoing analysis and prioritization phases and worked closely with the development, quality assurance, client, and project management teams to ensure the successful delivery of projects.

I was responsible for the planning and ongoing management of a complex project to implement an ERP system in a multi-user organization. My responsibilities included analyzing, designing, and implementing processes and system improvements to streamline business processes and improve data integrity.I established departmental goals, objectives, and operating procedures and had the ability to translate business requirements into functional system requirements that met the needs of the business. I managed the full project life cycle, from content definition through planning, resource allocation, schedule development, risk analysis, problem solving, and development tracking until project delivery. I defined and monitored project deliverables and milestones and led cross-functional communication between internal project teams and integrated projects.In addition, I provided end-user training, established the operational infrastructure in the system, and provided support to end users. My focus was on improving existing systems and business processes to achieve operational efficiency by studying current practices, designing modifications, and proposing solutions. I identified opportunities to improve the efficiency of business processes and drove continuous improvement to increase effectiveness, velocity, and predictability.

As the Implement Manager for large software projects in the Israeli health sector, I was responsible for managing a team of approximately 1500 users. My responsibilities included overseeing the quality assurance testing and documentation, delivery and version management, and system analysis, configuration, and maintenance.I was in charge of building and enhancing the QA infrastructure, including automation tools, and was capable of handling complicated environments and products testing. I designed, developed, and executed tests for web solution components, ensuring the highest level of attention to detail for complex systems and environments.I communicated effectively with teams across the organization on testing strategy and design and implemented quality control methodologies to guarantee compliance with quality assurance standards, guidelines, and procedures. I also proposed improvements to the testing process to decrease the number of defects found.

As a Customer Support Specialist, I provided technical assistance to end users across the country. My responsibilities included training new users and providing ongoing training for existing users, as well as implementing new applications and modules and existing applications in new locations.I collaborated with project team members or customers to diagnose problems and recommend solutions. In addition, I offered technical support and consultation for existing environments and infrastructure requirements.