I'm bringing the eCommerce and retention/subscription playbook that I've been refining over the past decade to a mix of CPG brands with habitual consumption (e.g., supplements, beauty, functional food and beverage, etc.). Not enough brands give enough attention to retention as a growth lever, and I think it's critical as CAC continues to increase.

Founding partner of investment syndicate focused on early-stage start-ups across food and beverage, and adjacent tech

- Led the DTC strategy for Kellogg globally, helping core brands engage in new ways and launching new brands in whitespace categories (worked with brands spanning from $1M to $1B in sales per year)- Disrupted the stage-gate process for innovation by developing a “lean” model – improved speed to market to ~6 months.- Launched new brands and new products via the DTC channel to develop a closer relationship with consumers before scaling in retail – achieved +7x increase in engagement.- Developed a new DTC technology platform to efficiently launch and scale D2C globally – estimated cost savings of +50% per brand.

SnackNation is a one-of-a-kind healthy snack subscription for offices (B2B) and homes (DTC) across America. I led SnackNation's DTC initiatives, including:• General Management of all digital channels, including Love With Food, SnackNation Home, Dollar Snack Club and Amazon• Owned P&L and led cross-functional team of 12 people across marketing, operations, product/tech and support – 3x increase in Recurring Revenue every year, from 0 to 10% of overall company revenue.• Oversaw the acquisition and integration of Love with Food, our biggest competitor in the DTC space – cut overhead costs by more than 50% within the first year.• Transitioned SnackNation into a data and insights company by connecting healthy brands to their target consumers – scaled from 0 to more than 3M survey responses per year.

SnackNation is changing the way people snack by curating a rotation of healthier snacks that our members love. As the Chief of Staff, I was responsible for various strategic initiatives, including:- launching, managing and growing the company's eCommerce site, which is our first venture into the home.- Collecting and analyzing feedback on all of the products that we include in our boxes and providing that information to our brand partners.- Ensuring the executive team delivers on key initiatives across all functions to move forward the company’s vision.- Developing strategic partnerships that add value to our members, while growing brand awareness and revenue.

Managed King's Hawaiian's Back-to-School, Holiday and Awards Season (e.g., the Oscars) campaigns to increase purchase frequency and brand awareness, and developed a five-year strategic plan to launch new and exciting bread products (e.g., new flavors, shapes and forms) based on recent trends.

Throughout 2013 and 2014 I independently developed financial models and provided economic advice to help establish a new pre-school in New York City and to help restructure a film production company in Los Angeles. Specifically I:•Designed a unique sliding scale tuition system based on a family’s ability to pay and conceptualized after-school projects to bolster revenue in order to cover the expected cost and the desired rate of return for the school, while attracting a diverse student body from several different socio-economic backgrounds.•Created a business plan for establishing the school and forecasted revenues and costs to evaluate profitability under various scenarios and assumptions (e.g., classroom utilization, employee benefits, after-school programs, etc.). •Reorganized the compensation and ownership arrangements for the film production company and analyzed whether the company could afford additional staff by estimating profitability, based on historical trends and expectation of future project size and quantity.

I provided economic advice for five years at NERA, primarily in the transportation and energy sectors, with a focus on industry regulation and reform.As a Consultant in the NERA Sydney office I primarily provided micro-economic advice to regulators, governmental agencies and businesses on a range of matters related to regulatory design and financial analysis.During that time, I led multiple projects simultaneously, involving: overseeing budgets and staff, developing creative solutions to complex economic problems, interacting with clients, drafting reports and presenting findings. In addition, I provided analytical support by developing several complex economic and financial models, including Cost-Benefit Analyses.I transferred from NERA’s Los Angeles office in early 2010, where I had been working for three years as an analyst, providing mostly quantitative support on projects pertaining to both energy regulation and anti-trust litigation. Notably, I promoted to Consultant in less than half of the time designated to peer group.

During my time in Los Angeles, I provided quantitative support on projects related to energy regulation and antitrust litigation, including the development of financial and economic models and the preparation of charts and tables summarizing large datasets. This sometime involved manipulating datasets involving hundreds of columns and millions of rows using statistical programming software to settle several multi-million dollar antitrust lawsuits.

I worked as a photographer for six years during the summer, primarily photographing high school and college graduations, and marathons. I consistently ranked in the top ten out of more than 450 photographers, as determined by the percentage of sellable photographs.

Worked for the Director of Human Resources in AEG's Los Angeles Office. My main task as an intern was to independently organize and conduct AEG's annual HR workshop for all HR staff around the globe. I also consolidated all of AEG’s phone directories of more than 25,000 employees into one master directory for the company, and completed several other projects involving data analysis. Notably, I was offered a full-time position upon completion of the internship.