I am a consultant at Bridge F61, a new type of strategy consultancy with a focus on growth. We combine data science & creative strategy to form rich strategic outputs. We call this Y-shaped Thinking.Bridge F61 develops business strategy, marketing strategy, go-to-market strategy, marketing execution, and performance analytics.Developed, led and executed full end-to-end brand assessment project for a high profile private equity client. Delivered highly actionable data driven research to support our client's marketing strategy development using: Google Analytics, SEM Rush, Brand 24 & GWI.Designed and analysed multiple large scale quantitative consumer surveys though YouGov.

Played a significant role in helping to develop Sacla Pesto's new e-commerce platform through:- Using Google Analytics to gain deeper insights into customer behaviour- Collaborating on a detailed financial projection model with inbuilt sensitivity analysisDeveloped an end to end online marketing strategy for Lily’s Kitchen that drove conversion rate up by 75%.Supported various client projects through conducting company/market research.

Responsible for establishing and managing Pattern's first European Logistics Centre to support the company's Amazon Merchant services. Required to train and lead an 8 person logistics team, and put in place effective processes to ensure maximum warehouse efficiency whilst maintaining high levels of accuracy.