• Developed and deployed global marketing strategy against 17 countries, resulting in increased brand visibility and engagement• Ensured accurate data management and foster cross-team collaboration by overseeing the global CRM, Digital Asset Management Platform, and Social Media Suite• Orchestrated seamless migration of North American digital assets into the Global enterprise platform, optimizing data accessibility and streamlining workflows

• Successfully planned, managed, and executed targeted email marketing campaigns, resulting in enhanced customer engagement and increased conversion rates• Played a pivotal role in implementing Pardot, optimizing marketing automation• Maintained the functionality and content of the Dawn Foods website, improving user experience and driving online interactions• Collaborated across departments to successfully launch Dawn’s user-friendly online ordering platform, boosting customer convenience and sales

• Provided strategic recommendations based on data analysis to drive business performance and identify growth opportunities• Led cross-functional teams in executing complex sell-in efforts, resulting in expanding market presence and revenue growth • Monitored business performance metrics to drive data-informed decisions and support profitability • Crafted customized reporting and dynamic sales presentations tailored to key accounts

• Spearheaded strategic data-driven decisions that led to expanded North American sales, presenting actionable insights to leadership• Managed all aspects of CRM, from data accuracy and reporting to territorial expansion, to support sales growth and market penetration• Collaborated seamlessly with sales managers, representatives, and cross-functional counterparts to identify immediate and future business opportunities

• Supported the development of sales plans by providing ad-hoc reports and presentations to leadership• Created custom reporting and sales presentations for key customers• Built and maintained the company’s internal SharePoint site for the sales teams

• Served as the communication liaison between the marketing and sales team• Restructured and managed the company’s internal SharePoint site for the sales teams• Assisted in the coordination of the national company sales meetings• Responsible for managing the sample process