» Oversee, strategize and manage all email, event and B2B2C marketing efforts.» Built end user email marketing campaign to promote brand loyalty and repeat users. » Develop targeted lists and segmented content to send meaningful, personalizedcommunication as evidenced by steady increase in email ROI.» Facilitate all email marketing communication through Hubspot and Cannabiz Media. » Strategize and develop creative and relevant promotional copy for all aspects ofevents, including booth design and collateral.» Create pre-event strategic planning communications and manage all post-eventlogistics and followup.» Oversee event coordination and deadlines including: booth selection and design,contract negotiation, accommodations, staffing, registration, and on-site setup and logistics » Coordinate networking opportunities with key industry players and top prospects forCEO, Head of Partnership and sales attendees.» Build relationships and strategize with client marketing teams to educate end usersand boost user adoption.

» Lead marketing department with the responsibility of developing and implementing marketing strategy and achieving success.» Improved overall lead generation by 275% over two years.» Increase loyalty and retention by keeping customers up-to-date and engaged with Off the Beaten Path news and events, through customer-centric communications.» Build the strategy for how to empower happy customers; manage and curate a community of fanatic brand advocates by conducting engagement events.» Lead the development of catalog production by proofing content, analyzing layout and photos, coordinating content writers, designers, in-house operations, and printers, and ensure on-time print delivery.» Lead strategy around SEO and SEM, while maintaining relationship with SEM partner » Direct and design the production of brochures and print material.» Manage all social media content and channels.» Report on weekly KPIs as it relates to marketing and sales.» Develop in-depth reporting on lead lifecycle to enhance the Sales to Marketing relationship and process.» Consistently manage and produce multiple projects simultaneously.» Map marketing success across multiple channels, including direct mail, digital marketing, email, and social media.

» Led migration from Pardot to Marketo.» Marketing Automation Admin – Marketo.» Manage relationship with SEM consultant.» Strategized and executed email and social media strategy.» Oversee and maintain marketing database.» Oversee web content, including content and layout updates through WordPress. » Own program management, reporting, analysis, and insights for all customermarketing engagements.

Perficient acquired Elixiter in October 2018• Specialized in responsive email and web design through the Marketo Platform• Guided clients through our unique Email and Landing Page solution• Discussed Strategy - Built Product - Executed Training with Client• Used HTML, CSS and JavaScript to build emails and landing pages• Analyzed marketing assets and suggest updates to allow for more effective execution• Digested requests from account managers, determine best solution, and deliver final product

Certified Marketo ExpertElixiter is a digital marketing agency serving business-to-business clients who seek strategic, implementation and professional services on the Marketo platform.As the senior development expert, I worked with clients to build functional and efficient email and landing page templates through the Marketo platform.

• Oversaw all digital media aspects for the department including Facebook, Twitter, Instagram, CatVision, and msubobcats.com• Maintained, modified and aided in the total redesign of msubobcats.com using SIDEARM• Worked with organizations in the Bozeman community to increase attendance and grow the Bobcat’s presence in southwest Montana• Managed 11 student interns in the office and during all home athletic events• Worked cohesively with Learfield Sports to ensure all in-game promotions and sponsorship obligations were completed during home athletic events• Collaborated with the MSU Ticket Office to market all season and single game tickets for football, volleyball, and basketball• Designed the 2015-16 season ticket layout for men’s and women’s basketball and football• Created camp flyers, season ticket ads and a variety of other marketing materials for mailings, posters, web content and local media channels• Director of Operations for men’s and women’s Track and Field meets and Basketball games• Media relations contact for golf and track and field – coordinated interviews, press conferences, press releases• Planned and oversaw production and operation of the 2015 Indoor Big Sky Conference Track and Field Championships

• Served as primary media contact for women’s soccer and gymnastics and secondary for men's lacrosse• Oversaw all social media platforms for assigned sports (Facebook, Twitter, Instagram, YouTube)• Responsible for website maintenance on www.DenverPioneers.com• Available at all times to resolve any issues in regards to assigned sports• Created game notes and game-day programs for women’s soccer and gymnastics in Adobe InDesign and Photoshop• Worked with local charities and organizations to increase community involvement and attendance• Created marketing campaigns via social media to increase fan attendance and local engagement• Created info graphics to promote and highlight women’s soccer and gymnastics teams• Proficient in StatCrew for soccer as well as a caller for volleyball• Oversaw game management, press row staff and several student workers and interns for specific events• Created print and online media and postseason guides for gymnastics• Developed relationships with media members from newspapers, television and radio stations in Denver and publicized feature stories and game results to all media• Created highlight reels and video interviews using Adobe Premiere for gymnastics meets and practices• Learned AP Style writing• Coordinated media interviews with student-athletes and coaches

-Assisted SID in day-to-day office tasks-Aided with hosting the 2013 NCAA DII Men’s Basketball Regional Tournament and the Rocky Mountain Athletic Conference Tournament-Promoted events using social media sites-Helped with game-day operations for baseball, basketball and softball

-Planned and coordinated 120 team Blue Mountain Exchange tournament in Pasco, WA-Recruited teams and clubs to participate in the BME for two years