Jordana Shell Email & Phone Number

Parenting & lifestyle writer Social media content creator & strategy

Sydney

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney

Currently producing content, managing marketing for Lifestyle & Hospitality brands. Guillaume: Social Media & Marketing ManagerWedded WonderlandDigital Content Producer

• Content calendar & strategy and social marketing program planning & implementation for Taubmans • Co-ordinating with multiple agencies to work towards over arching marketing strategy. • Key role in increasing brand presence for clients including designing and managing special events for brands and agencies• Writing and editing social media content including blogging

Instagram: thenaillab Twitter: @the_nail_lab Facebook: facebook.com/thenaillabausLaunched and manage the social media channels (Facebook, Twitter, Instagram) for The Nail Lab. New Sydney-based nail salon, with a growing client and social network, which opened in May of this year. Working independently and with the managers of The Nail Lab to increase their exposure to new clientele and celebrities.

Responsibilities• Content calendar & strategy and social marketing program planning & implementation for fashion brands and mobile apps wanting to leverage social media as their primary means of communication • Key role in increasing brand presence for clients including designing and managing special events for brands and agencies• Writing and editing social media content including blogging for clients Achievement: • Increased engagement and traffic by over 20% for re-launch of Amsale Bridal’s brand presence - by personally managing and launching all social media accounts• Successfully managed Samsung Blogger Lounge at SXSW

Responsibilities• Initiated and piloted Social Media program to increase readership (print & offline) • Developed and executed social media strategy across variety of platforms including managing content on website, blog, FB, twitter• Managed specialized campaigns and website referrals.• Produced majority of blog/web content• Training and development management on social media role, significance • Develop relationships with experts and designers via SM platforms and Q&AAchievement: • Successfully redesigned and re-launched Famous Magazine website • Generated a 10 x increase in website page views & unique users

Sydney, Australia

Responsibilities• Solely responsible for managing all content placed on website and blog• Wrote, edited and developed online content (blog and web) for Famous Magazine • Worked with magazine editorial team to create website content strategy • Solely responsible for research and coordination of images and special photo features that appear on website and blogAchievement: • Significant increase in website and blog traffic

Sydney, Australia

Responsibilities• Assisted in developing PR strategies for high end fashion brands including viral and email marketing, development online presence and promotions for clients including: MinkPink, Isabella Oliver, GDL Watches: Juice Couture, Lacoste watches and many other world-renowned fashion brands. • Direct liaison with editors of multiple magazine and newspaper brands • Organized media showings and events for the public and industryAchievements:• Successfully increased media exposure for eight highly regarded Australian and International fashion brands

Assisting the Cosmopolitan ad team with office duties, writing presentations, flyers. Putting props together for potential and existing clients.

Titles worked for: Cosmopolitan, Cosmopolitan Pregnancy, Cosmopolitan Bride, Shop Till You Drop, and Shop Till You Drop Kids. Writing commissioned/pitched stories for various titles. While working with these titles, I would call in and shoot products for the pages, including styling and beauty swatches. Reporting to the lifestyle and beauty editors of the titles. In 2009: Shop Til You Drop beauty & lifestyle assistant for Amy Starr, maintaining shoots and calling in products for pages. As well as putting together an entire section for Shop Til You Drop Kids.

Working with the book publisher to increase content on and exposure of their website. Tasks included interviewing personalities to be featured on the site, editing existing copy to be SEO optimized, creating new features and pages on the site. Working with various companies to cross-promote sites for increased exposure. Working with publishing and online deadline.

Masters, Journalism

First Prize: Professional project (journalism), created “REAL” magazine.

Bachelor'S Degree, Media And Communications