Jordan Allan Email & Phone Number

Hartford, Connecticut, United States

+ Execute enterprise-wide customer satisfaction program through the use of Net Promotor Score (NPS), inclusive of consumers, business decision makers, and agents across business lines of Personal Lines, Small Commercial, Middle & Large Commercial, Global Specialty, and Group Benefits+ Utilize Qualtrics, SPSS, and Microsoft Office packages to program questionnaires, field surveys, analyze data and report results+ Support research leads, Marketing & Communications function, and business partners through in-house research operations

Cleveland/Akron, Ohio Area

+ Supported C-Suite in strategic decision making with brand research and competitive analysis of both traditional and non-traditional healthcare competitors+ Improved patient experience through increased patient access, usability testing & user experience/UX research+ Leveraged consumer research panel, secondary research, and text analytics to guide service line specific and system wide marketing efforts

Columbus, Ohio Area

+ Provided research-driven strategic guidance for Marketing leadership and business partners in brand and advertising, including continuous brand health tracking, pre-market testing, and in-market advertising performance+ Utilized qualitative and quantitative methods to support initiatives across enterprise brand, personal lines insurance, commercial insurance, and financial services (including Annuities, Retirement Plans, and Thought Leadership/Content Marketing) + Designed and implemented custom primary research studies across audiences of Financial Advisors, Small Business Owners, Independent & Exclusive Insurance Agents, and consumers

Columbus, Ohio Area

+ Completed generational analysis of the property and casualty insurance market, with specific focus on Millennials within Nationwide's target segments + Blended qualitative focus group research with quantitative segmentation to understand and profile target segments+ Profiled commercial insurance market by analyzing satisfaction of Nationwide and affiliated brands' business insurance customers

Washington D.C. Metro Area

+ Synthesized internal and secondary data from Scarborough Marketing Research into sales materials and sponsorship proposals+ Supported sales efforts by researching and qualifying potential leads based on their inclination to sponsor professional soccer in the Metro Washington (DMV) area+ Assisted full-time staff with account servicing and activation for over 40 corporate partners+ Led and trained new interns during set-up and breakdown on game days and special events

Bachelor'S Degree, Sports Marketing, 3.78

Activities and Societies: Central Spirit, Orientation Ambassador, Clemson University Marketing Association (CUMA)

Master'S Degree, Marketing Research