As a Brand Manager, I maintained previous responsibilities as a graphic designer and took on: Social media: I created a social media calendar, created content and images for posts, enforced employee engagement and maintained social pages.Product marketing management: I began working with the product team to create a cohesive marketing strategy from sales to product. This included evaluating our current messaging, working to establish brand standards that worked across UI/UX as well as marketing, helping to make design based decisions and implementing those within the platform and creating mock ups for landing pages and various other needs for product. Web design: After working with product to establish new a new marketing strategy a website redesigned need to be done. I redesigned the website, implementing the new strategy. This included: creating the design in Xd for development, image creation, content writing, adding new content and CSS into WordPress and more.Management: Establishing & enforcing consistent brand standards across departments.

Marketware is a SaaS company, with a suite of physician focused platforms. Responsibilities include: Creating all marketing, advertising and internal branded pieces—digital and print, illustration, social media marketing, web design and maintenance, video layout design, e-mail design and layout and maintaining and developing brand standards. Digital & print branded pieces include: White papers, tool kits, event banners, product information sheets, implementation workbooks, webinars deck layouts, sales pitch decks, sales proposals, case studies, posters, guides, infographics and much more. Since starting at Marketware in 2015 I’ve developed & evolved their brand standards—locking down color strategy, imagery style, typography and logo usage. To help the company maintain brand standards I created an image and icon library, templates, training videos and continually work with other teams to help them update materials for their projects.

Royter-Snow Design is a marketing and brand development firm dedicated to the art of visual communication. I worked directly with Randy Royter & Scott Snow on projects for clients. Responsibilities included: creating marketing and advertising pieces—digital and print, social media marketing, web design, video design, maintaining and developing brand standards and print press checks. Clients included: Midwest Commercial Interiors, U of U Health Sciences, John A. Moran Eye Center, Avalon Health Care, Pan Am Flight Academy and many more.

Slaymaker Group is owner of Winger’s and a franchisee of the Utah and Idaho T.G.I.Friday’s restaurants. Responsibilities included: creating marketing and advertising pieces—digital and print, creating training manuals for promotions and menu implementations, creating and editing images, maintaining brand standards across all mediums and franchises, web design and maintenance, social media marketing, creating html e-mail communications.