Field Marketing In New York & New Jersey for Established Brands Portfolio - Jack Daniel's, Woodford Reserve, Old Forester, Herradura, & El Jimador.

Collaborates with key stakeholders to create tactical on and off premise tools. Manages agency partners in marketing tool development, influencer engagement, and brand partnerships. Develops nationally recognized multicultural programming. Partners with commercial and FMM teams to execute local programs and brand activation. Creating marketing plans for the purpose of increasing our brand awareness. Organizing promotional campaigns and events for positively presenting Chambord in inclusive spaces and demographics.

Manages the sales and distribution of the Emerging Brands portfolio within the South Texas market· Interacts with local advocacy groups and trade to educate and build brand awareness· Manages yearly budget for each brand to impact the South Texas Market· Ensures execution of brand standards through rigorous communication· Builds brands by identifying and overseeing targeted sell-through activities by implementing national programming and brand strategy· Leverages current insights and trends to maximize growth, profitability and brand equity· Manages and drives agenda for distributor team in line with Emerging Brands goals

• Collaborate with external stakeholders to create tactical on and off premise tools• Work with agency partners to develop SOW, budgets, and contractual agreements• Reached key distributor organizations through Slane January rally cry engagement • Partner with commercial and FMM teams to execute local programs and brand activation• Developed Multicultural Scotch program, Pintar Con Sabor, to focus on key Latinx consumer

• Collaborates with on and off premise sales teams and management to execute meaningful sales programming that aligns with multicultural marketing initiatives • Executes relevant 360 activation within the Brown Forman portfolio in both on and off premise key accounts• Implements pertinent display programs which in turn grow multicultural brand presence in key accounts• Curates meaningful experiential marketing initiatives that increase brand awareness in the multicultural segment• Manages various ranges of budgets provided by Jack Daniels Honey Multicultural Brand Team to impact local marketing and sales presence • Negotiates with key off and on premise accounts to increase yearly buy in of Brown Forman Portfolio brands • Manages all multicultural marketing, sales support, and promotional activity against the Brown Forman Portfolio

• Foster relationships in multicultural restaurants and bars by providing relevant programming based on the specific consumer wants and needs.• Creates sales strategies to execute monthly goals in an efficient manner• Achieved 12% increase on Gallo Wine in one month cycle by selling 165 cases• Achieved a 4% increase on Jack Daniels during two month cycle by selling 92 cases• Builds business within previously neglected territory by gaining over 100 new points of distribution on innovation as well as key brands • Analyzed daily business and tracked incentive programs with sales software and Excel modeling• Achieved 12% case growth on Jack Daniels fiscal year, continuous 100+% revenue attainment and 250 incremental points of distribution• Conducted staff trainings to educate staff on cocktail and wine lists• Created and maintained marketing materials to activate brands on retailer websites and social media• Built permanent installations in key combination and bars to act as a visual and lead to consumption of spirits by patrons and in effect create higher revenues for account and distributor• Outperformed team in achieving runner up for Salesperson of the year• Achieved 8% growth case volume versus the year prior• Nominated for 1870 Society for attaining the top two highest cases sold for Jack Daniels Fire Fiscal Year to date• Triple Crown Winner for highest increase (12%) for Brown Forman Brands

Performed marketing research to increase visibility on social networks for Jack Daniels, Little Black Dress Vodka and Finlandia Vodka brands Trailed off and on premise sales representatives to gain a better understanding of the Washington DC and Maryland liquor market Assisted in the development of Little Black Dress vodka digital marketing campaign for Eastern Division Implemented new best practice management media for the internal marketing of the division Analyzed social media statistics to find potential growth and exposure for Brown Forman brands