Jordana Taylor Email & Phone Number

Clearwater, Florida, United States

•Develop and execute marketing plans for seven hospitals across Pinellas and Pasco Counties targeting consumers and physicians for the purpose of building brand awareness, preference and loyalty, and increasing volume to maximize the return on investment.•Directly contributed to top-of-mind awareness increases for BayCare in both Pasco County (6%) and Pinellas County (6.2%) since taking over the role.•Increased preference for BayCare in both Pasco County (3.6%) and Pinellas County (3.1%) since 2021.•Maintain a strong working knowledge of competitors, physician relationships, health care trends and market research, advertising, consumer loyalty programs, technology, and overall market dynamics.•Identify and develop sports-related partnerships and collaborations to enhance the brand’s visibility and credibility within the market. •Work cross functionally to manage marketing plans and advertising tactics by optimizing media mix and channels.•Develop media and messaging strategy, leveraging market research and competitive analysis, reporting on campaign performance, forecasting, managing budgets, project and event management.•Plan and actualize a series of large-scale grand opening events for new buildings and hospitals including the opening of BayCare Hospital Wesley Chapel, an 86-bed facility in Pasco County.•Collaborate with key stakeholders and C-suite leaders to determine resource allocation and define priorities.•Oversee strategic development of BayCare HealthChat, the official podcast series of BayCare, that includes over 200 episodes each averaging nearly 700 interactions (play or download).•Responsible for managing and developing assigned team members and cultivating their growth within the organization and industry.

Tampa/St. Petersburg, Florida Area

•Develop and execute marketing campaigns for cardiovascular, neuroscience and behavioral health service lines across the health system (14 hospitals) to generate ROI, awareness and loyalty within defined market segments.•Direct the marketing strategy for physician lectures and consumer health events, both in-person and virtual, to increase physician referrals and awareness of key service line initiatives.•Responsible for conceiving and executing weekly podcast content for BayCare HealthChat®️, providing health and wellness information to consumers regionally, nationally and internationally. •Execute system-wide baseball strategic partnership activations to increase brand awareness. •Support project managers throughout the system in writing content, conducting research and gathering assets for various marketing initiatives.

Tampa/St. Petersburg, Florida Area

•Worked with cross functional teams to research, write and gather service line and affinity group information for a system-wide crosswalk of services and locations.•Managed research projects and create comprehensive reports on topics such as: consumer portal to patient portal linkage; Customer Service Center job description redesign; and others. •Served as project manager on various consumer-facing initiatives like the creation of a universal patient communication folder for use in all BayCare hospitals. This particular project included collaborating on concept and recommending design elements to reduce costs and increase efficiency. •Supported project managers throughout the system in writing content, conducting research and gathering assets for various digital marketing initiatives.

Ashburn, Va

•Develop, refine, and implement the Charitable Foundation’s community programs focusing on education, community outreach, and health and wellness•Create educational support materials for the Redskins Read program including an activity book and audio CD that have been distributed to over 2 million elementary students•Manage and execute partnership with Washington Redskins Tight End Chris Cooley that created a series of community initiatives including the All-Star Survivors Celebration, which was pitched and featured on the TODAY show and watched by over 3.5 million people•Execute a three-state, 20-stop charter bus tour celebrating the Redskins 80th Anniversary. The tour featured Redskins players, alumni, cheerleaders, and executives appearing at venues ranging from 50-person luncheons to 100,000 person festivals•Write grants for both the Charitable Foundation and individual player community-based initiatives that have secured over $750K in grant and sponsorship funding and managed the fulfillment of an additional $520K in Foundation sponsorships•Responsible for creating and maintaining the $1.1 million departmental budget•Plan weekly community events for 20 – 1,000 participants that align with the team’s philanthropic mission including establishing a Guinness World Record to bring attention to the childhood obesity epidemic•Interact on a daily basis with high-profile professional athletes to implement their volunteer initiatives and engage them in the community•Manage the creation and daily use of the Charitable Foundation’s Twitter account, the first NFL community relations Twitter account with over 2,500 followers•Hire, supervise, and evaluate department interns and assumed oversight of the Washington Redskins Charitable Foundation and Community Relations Department, including full-time staff, for four months following the departure of the Vice President of Community and Charitable Programs

Washington, Dc

•Developed and led scout teacher training program for new employees •Researched and designed four educational programs to include both hands-on tour and activity components for regional Girl Scouts•Taught school, scout, and overnight programs to elementary students from DC, MD, and VA•Managed weekend volunteers and served as primary staff on-site during the weekends

Washington, Dc

•Selected events for the workshop season from both solicited and unsolicited proposals•Evaluated and revised arts integration workshops in collaboration with teaching artists and co-sponsoring organizations•Coordinated meetings of 5-150 participants from national arts and arts education organizations regarding programs for teachers•Served as liaison for the program in DC, Maryland, and Virginia communities•Created press releases and assisted in the copy creation and editing of the Kennedy Center and National Symphony Orchestra’s annual Performances for Schools Groups and Professional Development Opportunities for Teachers program catalog

Master Of Arts In Teaching, Museum Education

Bachelor Of Arts - Ba, English And Religion

Bachelor Of Arts, English And Religion