Jordan Baines Email & Phone Number

California, United States

Dog&Stream is the imprint I used for marketing consulting projects, contract work, and holding assets.

Toronto, Ontario, Ca

*Improved YoY EBIT from DTC by 19% by implementing incrementality testing, international ads localization, and an incremental return on ad spend mix model*Secured promotions for 6 of 8 direct reports by setting growth goals relative to their scopes and guiding them in how to achieve their targets

Toronto, Ontario, Ca

Inkbox is a direct-to-consumer tattoo brand that empowers customers with the ultimate tool for self-expression. Our ink develops in your skin to create a tattoo that lasts 1-2 weeks, fading as your skin naturally regenerates.We live and breathe artistic expression. From iconic artists whose work you've seen before, to underdogs who are just getting started, we celebrate the wonderful, weird and woke artists who design tattoos for our marketplace. Each time you purchase an artist designed tattoo from Inkbox, the artist gets a cut.Inkbox is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. Our team supports one another, and we strive to be better than yesterday.

New York, New York, Us

Founded/grew performance marketing agency to 20 employees, managing $22MM+ annual paid social, search, display, CTV/OLV/video, and programmatic ad budgets for fashion/beauty/skincare retailers, delivery floral, and quick-serve restaurant clients seeking growth or scaling revenue*Clients included Torrid, Universal Standard, Chantecaille, Frances Valentine, Marc Jacobs, UrbanStems, and TheCorner.com*48% increase in annual Digital Marketing attributed revenue using A/B testing, budget optimization, and a data-driven approach to increase LTV and decrease CAC for a major plus-size clothing retailer between 2018 and 2020, when they filed successfully completed IPO*173% increase in e-commerce revenue for a major luxury fashion brand vs benchmarks*Established and managed data science team, collaborated with team to launch Tableau BI dashboards for clients, and contributed to maintenance of ETL feeds and PostgreSQL database

Independent advertising, analytics, campaign strategy, and marketing consulting work. This section includes projects not rolled into Digital Matter when it was founded.*Drove 38X+ Return on ad spend for a major luxury fashion e-commerce site using Facebook customer acquisition campaigns, realizing 11X year-over-year revenue growth*Generated 64K+ app installs for a Viacom media brand's branded mobile app, as well as 283K comments, 390K post shares, and 2.8MM reactions for install and content engagement campaigns

San Francisco, Ca, Us

Accomplice was a marketing technology and services vendor bringing an advertising automation tool to market for Facebook, Twitter, and Google Ads networks. *Developed in-house services team to support clients and generate revenue while marketing technology tool was developed by product and engineering team*Planned and executed campaigns for Wanderlust, Acer, BET, Rebecca Taylor, and LiveNation

Minneapolis, Minnesota, Us

Pro-bono Social Strategy consulting.

Novato, Ca, Us

Wall&Main, Inc, was a crowdfunding startup for small businesses. Jordan served as the Director of Engagement, building the company's marketing technology stack and then deploying the omni-channel launch of the company through various paid and owned media channels.*Managed vendor selection and integrations of tools to suit analytics needs and media channel strategy*Launched and optimized cross-channel awareness and direct response campaign to generate the seed capital for a crowdfunding company to crowdfund itself*Developed expertise in marketing automation, email marketing, and deploying media across LinkedIn, Facebook, Twitter, search (Bing/Yahoo and AdWords), and GDN

San Jose, Ca, Us

Consultative role to a broad list of clients, using marketing strategy as a value-add • Built out and articulated social strategy to internal client stakeholders to enlist program support and generate organizational buy-in for Adobe social marketing software• Analyzed engagement data to identify lift-generating content, delivered insight into content consumption, and defined social content strategy to increase conversion and retention activities• Communicated social marketing’s role in integrated digital marketing strategy, relating social campaigns to omni-channel client presence, and identified audience and customer segments for better targeting• Created and owned internal Adobe enablement community for Adobe Social to collect and distribute customer facing collateral and competitive research, enlisted stakeholders from across the product group’s product marketing, engineering, creative, strategy, and sales teams.

I conducted outreach to enterprise clients as part of the Western Sales team. http://www.contextoptional.com.

New York, Us

Collaborated with Vice President of Marketing Programs to design, develop, and implement products and marketing strategies to better serve the online community. www.proformative.com

Mba, Marketing And Strategic Management

Ma, Philosophy

Ba, Philosophy

H.S. Diploma