Jordan Baines Email and Phone Number
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I’m a marketing leader with deep expertise in scaling DTC, e-commerce, and omnichannel businesses. Over the past decade, I’ve driven growth by turning data-driven insights into impactful strategies, optimizing marketing performance, and crafting experiences that resonate with customers. At Inkbox (acquired by BIC), I led a team that generated 88% of business unit revenue, developing innovative strategies to improve contribution margin, enhance customer retention, and maximize omnichannel impact.Previously, I co-founded Digital Matter, where I led teams managing over $22M in annual client ad spend. I built analytics systems that delivered frequent actionable insights and collaborated with luxury and consumer brands to drive acquisition growth. I thrive on connecting insights to action, building strong teams, and creating campaigns that deliver meaningful results.Let’s connect to discuss growth, strategy, and how to build exceptional customer experiences!
Blue Lagoon Iceland
View- Website:
- bluelagoon.com
- Employees:
- 235
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Head Of Digital GrowthBlue Lagoon IcelandCalifornia, United States
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Principal ConsultantDog&Stream Jan 2019 - PresentDog&Stream is the imprint I used for marketing consulting projects, contract work, and holding assets.
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Vice President, E-Commerce And Digital MarketingInkbox Jul 2023 - May 2024Toronto, Ontario, Ca*Improved YoY EBIT from DTC by 19% by implementing incrementality testing, international ads localization, and an incremental return on ad spend mix model*Secured promotions for 6 of 8 direct reports by setting growth goals relative to their scopes and guiding them in how to achieve their targets -
Senior Director Of Performance MarketingInkbox Jun 2022 - Jul 2023Toronto, Ontario, CaInkbox is a direct-to-consumer tattoo brand that empowers customers with the ultimate tool for self-expression. Our ink develops in your skin to create a tattoo that lasts 1-2 weeks, fading as your skin naturally regenerates.We live and breathe artistic expression. From iconic artists whose work you've seen before, to underdogs who are just getting started, we celebrate the wonderful, weird and woke artists who design tattoos for our marketplace. Each time you purchase an artist designed tattoo from Inkbox, the artist gets a cut.Inkbox is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. Our team supports one another, and we strive to be better than yesterday.
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Co-Founder And Chief StrategistDigital Matter Nov 2016 - Jul 2021New York, New York, UsFounded/grew performance marketing agency to 20 employees, managing $22MM+ annual paid social, search, display, CTV/OLV/video, and programmatic ad budgets for fashion/beauty/skincare retailers, delivery floral, and quick-serve restaurant clients seeking growth or scaling revenue*Clients included Torrid, Universal Standard, Chantecaille, Frances Valentine, Marc Jacobs, UrbanStems, and TheCorner.com*48% increase in annual Digital Marketing attributed revenue using A/B testing, budget optimization, and a data-driven approach to increase LTV and decrease CAC for a major plus-size clothing retailer between 2018 and 2020, when they filed successfully completed IPO*173% increase in e-commerce revenue for a major luxury fashion brand vs benchmarks*Established and managed data science team, collaborated with team to launch Tableau BI dashboards for clients, and contributed to maintenance of ETL feeds and PostgreSQL database -
PrincipalJordan Baines Marketing Jan 2016 - Jul 2018Independent advertising, analytics, campaign strategy, and marketing consulting work. This section includes projects not rolled into Digital Matter when it was founded.*Drove 38X+ Return on ad spend for a major luxury fashion e-commerce site using Facebook customer acquisition campaigns, realizing 11X year-over-year revenue growth*Generated 64K+ app installs for a Viacom media brand's branded mobile app, as well as 283K comments, 390K post shares, and 2.8MM reactions for install and content engagement campaigns
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Vp, Strategy & AnalyticsAccomplice Jan 2014 - Dec 2015San Francisco, Ca, UsAccomplice was a marketing technology and services vendor bringing an advertising automation tool to market for Facebook, Twitter, and Google Ads networks. *Developed in-house services team to support clients and generate revenue while marketing technology tool was developed by product and engineering team*Planned and executed campaigns for Wanderlust, Acer, BET, Rebecca Taylor, and LiveNation -
Social Media Consultant (Independent Consultant)World Savvy Mar 2013 - Dec 2013Minneapolis, Minnesota, UsPro-bono Social Strategy consulting. -
Director Of EngagementWall&Main, Inc. Apr 2013 - Nov 2013Novato, Ca, UsWall&Main, Inc, was a crowdfunding startup for small businesses. Jordan served as the Director of Engagement, building the company's marketing technology stack and then deploying the omni-channel launch of the company through various paid and owned media channels.*Managed vendor selection and integrations of tools to suit analytics needs and media channel strategy*Launched and optimized cross-channel awareness and direct response campaign to generate the seed capital for a crowdfunding company to crowdfund itself*Developed expertise in marketing automation, email marketing, and deploying media across LinkedIn, Facebook, Twitter, search (Bing/Yahoo and AdWords), and GDN -
Adobe Social - Western RegionAdobe Jan 2012 - Mar 2013San Jose, Ca, UsConsultative role to a broad list of clients, using marketing strategy as a value-add • Built out and articulated social strategy to internal client stakeholders to enlist program support and generate organizational buy-in for Adobe social marketing software• Analyzed engagement data to identify lift-generating content, delivered insight into content consumption, and defined social content strategy to increase conversion and retention activities• Communicated social marketing’s role in integrated digital marketing strategy, relating social campaigns to omni-channel client presence, and identified audience and customer segments for better targeting• Created and owned internal Adobe enablement community for Adobe Social to collect and distribute customer facing collateral and competitive research, enlisted stakeholders from across the product group’s product marketing, engineering, creative, strategy, and sales teams. -
Lead GenerationContext Optional, An Efficient Frontier Company Sep 2011 - Jan 2012I conducted outreach to enterprise clients as part of the Western Sales team. http://www.contextoptional.com.
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Marketing InternProformative May 2010 - Apr 2011New York, UsCollaborated with Vice President of Marketing Programs to design, develop, and implement products and marketing strategies to better serve the online community. www.proformative.com
Jordan Baines Skills
Jordan Baines Education Details
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Purdue University Daniels School Of BusinessMarketing And Strategic Management -
American UniversityPhilosophy
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Linfield UniversityPhilosophy
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Gonzaga PrepH.S. Diploma
Frequently Asked Questions about Jordan Baines
What company does Jordan Baines work for?
Jordan Baines works for Blue Lagoon Iceland
What is Jordan Baines's role at the current company?
Jordan Baines's current role is Head of Digital Growth.
What is Jordan Baines's email address?
Jordan Baines's email address is jo****@****ttr.com
What is Jordan Baines's direct phone number?
Jordan Baines's direct phone number is +150976*****
What schools did Jordan Baines attend?
Jordan Baines attended Purdue University Daniels School Of Business, American University, Linfield University, Gonzaga Prep.
What are some of Jordan Baines's interests?
Jordan Baines has interest in Recreational Astronomy, Social Media, Consulting, New Technologies, Digital Photography, Fishing, Entertainment Hardware, Improvisational Comedy, Snowboarding, Education.
What skills is Jordan Baines known for?
Jordan Baines has skills like Social Media Marketing, Strategy, Digital Marketing, Market Research, Marketing Strategy, Marketing, Public Speaking, Social Media, Management, Salesforce.com, Leadership, Data Analysis.
Who are Jordan Baines's colleagues?
Jordan Baines's colleagues are Maria Ben Erlingsdottir, Gabriel Gagu, Sigurdur Thorsteinsson, Elísabet Torp, Gísli Karlsson, Freyja Kristjánsdóttir, Gígja Thorarensen.
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