Effective communication has the power to transform how we are perceived. As vice president of public relations at SVM, I take great pride in helping my clients shape, tell and amplify their stories as they strive to drive change by bringing novel technologies to market. I am responsible for the management of clients' communication programs, including the development and implementation of public relations strategies and plans specifically designed to convey the right narrative to peers, prospects and influencers in their unique B2B markets. As part of an esteemed public relations and marketing communications agency working with companies and organizations that are defining new categories, pioneering emerging technologies, and challenging traditional business models, I understand the importance of building relevance and value through impactful, well-executed initiatives. For more than fourteen years, I have served clients spanning medical device/MedTech, life sciences, wireless, IT, and other technology sectors. I oversee all the elements of their communication strategy, including providing counsel, managing their PR account teams, and integrating public relations efforts with the marcom capabilities provided by our in-house creative team -- such as web, branding and design elements -- to ultimately deliver high-impact results that enable them to stand out from the crowd. Specialties: •Public Relations Strategies & Campaigns •Media Relations and Analyst Outreach•Press Release, Bylined Article and Blog Writing•Product and Company Launches •Web & Print Content Development •Integration of Industry Trends Including Social Media and Search Engine Optimization (SEO)•Development of Marketing Collateral