- Sole owner of the Champion Petfoods instance of Salsify product information management system and implementing progressive changes to support the organization with the tool. Introduced product catalogs for US & Canada, and retailer specific options as well as implementing channel strategies to support seamless syndication. - Manage 2,100 global SKU's and the development of retailer specific content for 285 US based SKUs. Drove brand store improvements and refreshed enhanced content for 15 sublines across our 3 critical retailers leading to a 72% increase in brand store sales YoY. - Led Widen integration with Salsify in partnership with our DAM coordinator and IT department to streamline duplicate processes within the organization. Increased daily efficiency by automating image upload. - Retail Media Network lead for three critical retailer RMN, with experience supporting AMS, PromoteIQ and CitrusAd. Support campaign optimization, margin analysis and DSP banner creation in partnership with our creative team. - P&L Management of ~$9.4M annually across multiple touchpoints. - Support path to purchase optimizations, marketing partnerships & partner with sales to drive the business for Amazon, Chewy & Petco, the three largest sales drivers at Champion.- Increased Amazon GVIDQ score to 100% from hire date and continue to maintain a catalog of compliance. - Drove a 25% increase in review quantity, and 0.17 pt increase in star quality, pushing all our subcategories over a 4.5 star goal.

- eCommerce National Account Manager for Target, Kroger, Walgreens & regional grocery over three categories: batteries, lights and autocare. Support assortment expansion, forecasting, paid search & overall path to purchase updates and work in partnership with category, finance and shopper marketing to support the acceleration of the online business. - Responsible for acceleration of omnichannel retail partners through content syndication, ratings and review generation, and site structure best practices like taxonomy & virtual bundles. In partnership with the NAMs, build relationships to accelerate online assortment, drive BOPIS and Online sales through organic and paid means. - Infrastructure manager for our omnichannel vendor partners including Salsify, Criteo, Quotient and BazaarVoice. Manage the ongoing negotiation of contracts in order to optimize Energizer’s efficiency with partners. - Partner with global organization to strengthen digital and eCommerce knowledge with brick-and-mortar account teams and evolve account engagement as accounts evolve internal organization silos. Developed a 7 part eCommerce education series discussing critical trends and pillars of eCommerce like retailer algorithms and how to impact them.- Develop and distribute eCommerce Scorecard & provide monthly media reporting for all activations.

- Developed Hain Celestial's Digital Shelf through a software integration with Salsify and multiple internal data resources. This project involved data aggregation and validation, content curation and image renderings and collaboration across supply chain, marketing, and sales to ensure data within our digital shelf was accurate and informative. Launched Amazon, Walmart, and Target direct sales channels, as well as 25+ custom catalogs by brand, retailer and more. - Support Shopper Marketing big-picture planning, and day to day executions as a part of a newly created department within Hain Celestial. Define ways of working and partnerships across the organization, and execute shopper marketing plans for all brands and retailers within Hain. - Drive operational improvements to Hain Celestial data to assist with content aggregation, fulfillment and delivery impacts to both e-commerce customers and our traditional brick and mortar retailers as their digital requirements and capabilities expand. - Define, evaluate, analyze and coordinate new functionality/third-party integrations to identify opportunities to provide growth for Hain Celestial while being mindful of profitability requirements.- Assist with omnichannel efforts across Hain Celestial by partnering with cross-functional teams, including retail operations to provide images and content as brick and mortar retail capabilities expand, and provide expertise to Brand Marketing coworkers in website design, content management, and social strategy. - Manage AMS and Merchandising opportunities with Amazon. Execute Lighting Deals, SNS opportunities, partner with our SVS to implement promotions. Identify additional media and merch opportunities and secure additional brand-sponsored funding to implement. - Partner with our eCommerce Sales Leadership to support strategy, media, merchandising and reporting for Amazon and Walmart, with additional support for our additional eCommerce partners.

White Harvest Farms - August 2016 - October 2019- Brighton, CORedesigned and launched a Squarespace website for a highly competitive hunter/jumper and western barn in the Brighton, CO area. Focused on optimizing and streamlining the current content and developing a functional and creative system for managing the site content moving forward. Goal was to create a site that focused on a "drag and drop" mentality to allow future edits. Manage marketing efforts for sale horses, and communications with the community via Facebook and the Blog. Foxtrail Farms - June 2005 - July 2011 - Calgary, CanadaDevelop, implement and manage a Wordpress website for a top hunter/jumper barn in the Okotoks, Alberta area. Designed their first site in 2005, and have continued to optimize content and site design based on the changing needs of the client, and the developments in technology over the years. Site was built on a number of different self-managed platforms and continues to be optimized with additional content. Skyline Farms - February 2008 - Los Angeles, CA Develop a functional, innovative Wordpress website to support sales efforts of a number of excellent horses and market the talents of a local trainer. Website was built using Wordpress, allowing for flexibility of editing and manipulation post launch.

TruFit Athletic Club on 88th - April 2017 - Organize marketing objectives and execute localized content within the community and the gym itself. Create graphic content for promotional materials, and in-club signage. MOTOTV - Account Management - August 2016 - October 2016- Manage the client and partner communications for a rapidly growing start-up. Responsible for team organization, distribution of assets and new business opportunities. bhawkins - Brand Management - September 2016 - Assist with the re-branding of Alchemy Bicycles in the form of brainstorming assistance, identifying brand guidelines/goals, and building research materials. The Integer Group - Account Management - June - July 2016 - Aid and assist the e-Commerce team with Starbucks and Wrigley Amazon activations. Built functional client presentations, managed the day-to-day activities of a creative team, and implemented new schedules and SOW's for incoming projects. Widefoc.us - Community Manager - May - September 2013- Research, plan, and manage social media strategy development, implementation and platform management for local clients. Clients Include: Advanced Brain Technologies, BackCountry CO, Stepping Stone CO, Jay Feders Jewelers. Icelantic Skis - Social Media Consultant - April - July 2013- Update and manage six social media profiles across five platforms. Analyze engagement results of individual posts, and assist in the planning and production of future posts based on data analysis. Redesign the digital presence of the three separate entities of the Icelantic brand and recreate the digital presence and social media strategy for the brand. Optimize the available social media space by creating useful tab icons and cover photos.

- Responsible for the planning, budgeting, and management of all projects within the company as the sole project manager. Work closely with management, developers, clients and partners to ensure successful digital and mobile projects from initiation to completion. Clients Include: Tesla, SolarCity, SiTime, Air Force Academy, Community First Foundation/Colorado Gives, Calnetix, SKYDEX, Swift Navigation, Winnebago, DragonflyTX, Echosens North America, OnBeat, Blu Homes, NBSTSA, OpsPanda, The Bawmann Group, Delta Dental, Dental Lifeline Network, Cupertino Electric, The American Institute of Mining, Metallurgical, and Petroleum Engineers, Upwing Energy.- In partnership with SolarCity and Tesla, Chronos Interactive was responsible for the redevelopment of various pages on the SolarCity website to coincide with the launch of Powerwall and SolarRoof. I was responsible for internal task management, and partner communication over a two week development period. http://www.solarcity.com/residential - From Pitch to Production, I was responsible for managing the design and front-end development of a new website for Colorado Gives and Kids for Colorado Gives, in partnership with the Community First Foundation and Civicore. The new site solved a variety of user experience hurdles while updating the design to be more asthetically pleasing. I was responsible for all client communication, task and resource management (both internal and external) and budget management. The site will launch in August upon completion of back end development by Civicore. The design and front end development were delivered ahead of schedule and under the $40,000 budget. Advanced knowledge of the following PM platforms: Asana, Basecamp, Harvest, Forecast, Google Drive

- Position eliminated due to company restructure.- Responsible for the day to day management of a diverse client base including Kettle Chips, Punch Bowl Social, Freebird by Steven, Four Winds Interactive, Mathews Archery, Mountain Tactical Institute, and Pressery. Projects are primarily focused on digital activations; however experience allows me to assume a lead role in the integration of the digital plan into the larger campaign. - Redesigned and implemented a new digital process to streamline and optimize the overall production of websites. The new process provides technical details, in depth guides that provide step-by-step instructions that allow Factory Design Labs employees to run projects efficiently and effectively moving forward, regardless of their technical knowledge. Within three months of implementing this adjusted process, new projects are on time and current projects are back on track. - In my short five months of employment, I brought in $70,000+ of incremental business from current clients, and leveraged existing partnerships to bring two new potential clients into Factory Design Labs. - Advised, led, and mentored three Brand Coordinators through their first advertising agency position.

Digital Account Executive on Tenth and Blake- Part of team that launched Blue Moon on Instagram in conjunction with the 20th Anniversary / Artist Series initiative. - Launched the Artist Series Microsite after concepting, development, and integration with the current digital strategy. Launch of the microsite on 7/1 resulted in triple the Blue Moon daily average in site visits. Continue to see higher than average traffic numbers, especially as it corresponds to social spend on the promotion. - Contributing team member in the brand redesign of Blue Moon Brewing Company. Account Executive on MillerCoors Customer: Kroger, Circle K, Speedway- Work with retailer focused clients to create relevant retail displays, innovative digital executions, and consumer promotions to drive trial and relevancy with their target. - Launched first Tablet focused display in Kroger to address retailer need to be a TAB location. The Inspiration Destination is a unique, online and offline experience that allows consumers to discover holiday recipes. Responsible for content curation and upload to a Drupal CMS platform. Also managed the deployment of site to 15 tablets that were installed in market.

Digital Assistant Account Executive, managing Tenth and Blake brands for MillerCoors. - Create integrated shopper marketing campaigns with a large digital component, performed from initial research to final executions. Digital components are designed to build relationships, secure long term fans, and drive sales. - Responsible for mastering category analysis (consumer, competitor, retailer) in order to identify brand opportunities and influence team strategies.- Daily balancing of competing priorities and deadlines successfully through strong organizational skills and attention to detail, while adhering to budgets and brand goals.- Manage the distribution of DigiByte, a monthly digital newsletter distributed to internal team members and clients.- Responsible for planning, executing and monitoring the Follow the Moon Tour, co-produced by Blue Moon Brewing Company and Spotify. Managed the creation a digital hub for RSVPs, concert information and directed the strategy for digital advertisements to support the program. Main contact point for partners and clients as it related to the digital presence of the tour.- Planned, co-managed and executed Blue Moons 2015 TV campaign from start to finish. Collaborated with clients and creatives on goals, implementation and creation of a final product airing on national networks. - Stepped in to manage brand priorities for above the line projects. Work with clients to complete print ads and out of home that meets brand priorities and field expectations.

Supports projects with planning, concept execution, and vendor management on a by project basis. Organization lead for on and off-line community building. Contributed to envisioning, encoding, and orchestration of bridging business strategy with consumer experience.Clients Include:Breckenridge-Wynkoop LLCAMGConvercentIndustry Denver

Responsible for the sale of all-inclusive surf and adventure based vacation packages. First-line of customer contact for inquiries, bookings, and concerns. Manage sales through phone and email portals. Create and manage a cohesive brand image through customer contact. Develop consumer programs to better optimize the company's reach into the surf industry. Utilize and maintain various social media forms to expand our loyal client base. Implement contests and encourage social media interaction to transfer fans/followers into customers. Create advertisements, media guides, and other creative pieces for social media forms, potential corporate partners, and industry sponsors. Identify potential new areas for company and company growth by analyzing data gathered from clients, web surveys, and analytics software.

Created and implemented a strategic marketing plan for a $250,000 business. Aimed to increase sales, increase media awareness, and achieve high customer satisfaction. Assisted in the planning of a store grand opening, mobile events at local horse shows, and periodic sales and events at the brick - and - mortar location. Collaborate with sales, product merchandising, and retail departments to create workable marketing materials for future promotions that remain consistent with the brand image.

Planned a World Record breaking Event of the most shoes laid end-to-end. Organized community drives and business collections with Greek Life and the Athletic Department. Collected 24,962 laced shoes to break the world record, and over 88,000 lbs. of total shoes for donation to 3rd world countries to provide footwear and water to thousands. Continue to provide marketing support and shoe collections post-event.