Jordan Potter

Jordan Potter Email and Phone Number

Vice President, Brand at The Lede Company @ The Lede Company
Jordan Potter's Location
New York, New York, United States, United States
Jordan Potter's Contact Details

Jordan Potter work email

Jordan Potter personal email

About Jordan Potter

As a seasoned communications & PR strategist, I've been fortunate enough to collaborate with some of the most incredible brands in the world, ranging from innovative startups and emerging designers to established enterprises in the tech, B2B, e-commerce and fashion spaces.I have dedicated my 11+ years of in-house and long-term agency experience to providing brands, entrepreneurs, and creative individuals with image shaping strategies to amplify their vision, build brand equity, create cultural credibility, and generate results. In addition to building strong brands, I love building strong teams - fostering talent and working cross-functionally is especially rewarding to me.Looking forward to connecting!

Jordan Potter's Current Company Details
The Lede Company

The Lede Company

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Vice President, Brand at The Lede Company
Jordan Potter Work Experience Details
  • The Lede Company
    Vice President
    The Lede Company Mar 2021 - Present
    Beverly Hills, California, Us
  • Pr Consulting
    Senior Director
    Pr Consulting Jul 2013 - Mar 2021
    New York, Ny, Us
    • Oversaw communications for a diverse client portfolio, specifically within the digital, retail, and startup/emerging categories• Developed and implemented performance-focused, multi-channel communications strategies (editorial, digital, social, influencer, experiential, and paid media) to increase client sales growth, customer acquisition, share of voice, and earned media value• Identified and secured equity-building profile and news feature opportunities within leading trade & consumer publications, establishing credibility and strong earned media portfolios for clients seeking market expansion, investment, repositioning, and/or industry recognition• Co-led cross-functional adidas Originals strategy team in crafting and executing global PR plans for product franchise launches, as well as for executive & creative thought leadership, collaborations, and talent partners
  • Krupp Group
    Digital Media Account Executive
    Krupp Group Dec 2012 - Jul 2013
    New York, New York, Us
    • Developed and executed digital media strategies and initiatives including influencer activations & seeding, events, sponsorships and collaborations for 20 agency clients across fashion, accessories, and e-commerce • Managed select clients’ social media communities and consulted on social media strategies for all agency clients including content production, editorial direction, follower acquisition tactics, and digital marketing opportunities, increasing engagement and follower acquisition, on average, by 50%• Established and launched partnership between Tumblr and the Council of Fashion Designers of America (CFDA) for first-ever physical community-experience program• Cultivated agency relationships with digital influencer communities, digital media vendors and content platforms such as Facebook, Instagram, Tumblr, Twitter, and Pinterest
  • Yigal Azrouël, Inc.
    Digital Media Coordinator
    Yigal Azrouël, Inc. Jun 2011 - Dec 2012
    New York, Ny, Us
    • Oversaw and expanded e-commerce business through multichannel digital marketing strategies and activations including content creation, influencer collaborations, consumer sweepstakes, CRM campaigns, email marketing, and media partnerships, growing direct business gross revenue by 185%• Controlled DTC business operations in-full including five-figure budget allocation, asset production, casting, merchandising, copywriting, upload, and sales reporting in addition to managing seasonal key visual production for both contemporary and ready-to-wear collections alongside Creative Director • Managed social media communities and editorial platforms for both the ready-to-wear brand and contemporary label Cut25, organically increasing both brands’ social media communities by 900% and website traffic by 375%

Jordan Potter Skills

Fashion Blogging Social Media Public Relations

Jordan Potter Education Details

  • The New School
    The New School
    Journalism

Frequently Asked Questions about Jordan Potter

What company does Jordan Potter work for?

Jordan Potter works for The Lede Company

What is Jordan Potter's role at the current company?

Jordan Potter's current role is Vice President, Brand at The Lede Company.

What is Jordan Potter's email address?

Jordan Potter's email address is jo****@****ail.com

What schools did Jordan Potter attend?

Jordan Potter attended The New School.

What skills is Jordan Potter known for?

Jordan Potter has skills like Fashion, Blogging, Social Media, Public Relations.

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