• Oversaw communications for a diverse client portfolio, specifically within the digital, retail, and startup/emerging categories• Developed and implemented performance-focused, multi-channel communications strategies (editorial, digital, social, influencer, experiential, and paid media) to increase client sales growth, customer acquisition, share of voice, and earned media value• Identified and secured equity-building profile and news feature opportunities within leading trade & consumer publications, establishing credibility and strong earned media portfolios for clients seeking market expansion, investment, repositioning, and/or industry recognition• Co-led cross-functional adidas Originals strategy team in crafting and executing global PR plans for product franchise launches, as well as for executive & creative thought leadership, collaborations, and talent partners

• Developed and executed digital media strategies and initiatives including influencer activations & seeding, events, sponsorships and collaborations for 20 agency clients across fashion, accessories, and e-commerce • Managed select clients’ social media communities and consulted on social media strategies for all agency clients including content production, editorial direction, follower acquisition tactics, and digital marketing opportunities, increasing engagement and follower acquisition, on average, by 50%• Established and launched partnership between Tumblr and the Council of Fashion Designers of America (CFDA) for first-ever physical community-experience program• Cultivated agency relationships with digital influencer communities, digital media vendors and content platforms such as Facebook, Instagram, Tumblr, Twitter, and Pinterest

• Oversaw and expanded e-commerce business through multichannel digital marketing strategies and activations including content creation, influencer collaborations, consumer sweepstakes, CRM campaigns, email marketing, and media partnerships, growing direct business gross revenue by 185%• Controlled DTC business operations in-full including five-figure budget allocation, asset production, casting, merchandising, copywriting, upload, and sales reporting in addition to managing seasonal key visual production for both contemporary and ready-to-wear collections alongside Creative Director • Managed social media communities and editorial platforms for both the ready-to-wear brand and contemporary label Cut25, organically increasing both brands’ social media communities by 900% and website traffic by 375%