Jordan Williams Email & Phone Number

New Forest, South Coast, Gb

Denver, Colorado, Us

Accelerating growth while returning the business to a calm, sustainable normality following the chaos of COVID and 60% employee turnover following the HQ move from Steamboat Springs, all while doubling revenue in the past two years.* Discipline and focus (less done well is better than more done chaotically)* Driving the return to a high-functioning GTM (Go-to-Market) process* Brand management > build brand awareness* Strategic wholesale channel marketing in support of 7,000+ retail doors* eCommerce Growth Marketing - SEM, SEO, PPC, Paid Social, Influencer * Transitioning to a new CDP (customer data platform) and Email Marketing Platform to accelerate segmentation marketing* Bringing international regions into the strategic fold* Brand Strategy focused on new customer acquisition and brand awareness growth* PR / Influencers / Affiliates* Leading a return to office/hybrid work environmentSelect Wins: * Google Search Growth for "Smartwool"+22% YoY* Email channel performance +31% YoY* New Customer Acquisition Strategy = > 50% of DTC revenue from new customersBuilding on a remarkable history + leading the process of learning how to be a bigger company + focusing on strategic growth vs. tactical survival + balance growth across wholesale and direct channels

Disrupting the $7B to-the-trade furniture industry by bringing DTC (direct-to-consumer) technology, marketing, and sales to the Interior Design sector.* Entrepreneurship and Launching Something New* P&L Management* Brand Development from Scratch* Product R&D* Production Sourcing & Management* Custom eCommerce Site Development* Digital B2B Marketing* Building and Touring our Mobile Showroom * Launching a Regional/Under-Served Market Strategy* Leading a Distributed Team* eCommerce Growth Marketing - B2B SEO, SEM, PPC, Influencer MarketingSelect Wins:* Take the leap and trying my hand at entrepreneurship* Learning the painful but INVALUABLE valuable lessons from trying your hand... and failing #pandemic'edStarting a new company from scratch + taking the lessons learned from running an interior design business to disrupt the antiquated American trade furniture industry + bootstrapping a startup + launching in a pandemic

Leaving the corporate world for a while to help my (brilliant) wife scale her extraordinary interior design business from sole proprietor to an integrated team serving clients in Boulder and across the West generating seven-figure revenues.* P&L Management* Learning the Interior Design Business (quickly)* Marketing & Sales* Financial Planning, Pricing Strategy, Margin, and P&L Management* Recruiting & Building a Team * Building a Profitable Business in Service of a Creative Vision* Building a Procurement Operation for Client Goods from the Ground UpSelect Wins:* Grew revenue to seven figures in eighteen months* Built a fully functioning, integrated design and operations teamJumping off the cliff + having a brilliant business partner + the joy of building from scratch with no legacy systems slowing us down + walking the road less traveled

Broomfield, Co, Us

Helping create order out of (very profitable) chaos - 250+ retail and rental locations under 50+ different brand names across city and mountain resort regions in 7 states and British Columbia:* Brand Architecture * Strategic Vision & Planning* Business Life Cycle Planning* Transitioning from Entrepreneurial Independence to Fully-Integrated * EBITDA Growth* Brutal Prioritization* Freedom Through Structure * Marketing & Sales* eCommerce Growth Marketing* Digital Marketing - SEO, SEM, PPCSelect Wins:* Two years in a row of record EBITA* Developed brand strategy to integrate disparate retail org into the broader Epic brand platformBuilding a scalable/enterprise-grade future from a one-off/entrepreneurial past + finding the advantages of being a wholly-owned division of the company + building marketing as a strategic/vision-creating function

Broomfield, Co, Us

Building the new brand platform for Keystone from the ground up through deep business analysis to refocus on driving profitability and visitation growth:* Business Leadership & Driving Financial Results* Brand Development & Resort Re-positioning* Marketing & Sales* Segmentation & CRM Driven Marketing* Overarching Resort Marketing & Driving 35 Individual Lines of Business* Ski Resort, Hospitality, Food/Beverage, Activities & Retail* E-Commerce, Call Center & Wholesale* Social Media & Content Marketing* Digital Marketing - SEO, SEM, PPC, Lead Gen Select Wins: * Two years in a row of record EBITA* Developed and stood up new resort brand platform which is still in use todayBuilding a brand from the ground up + public company financial responsibilities/expectations + highly seasonal business + matrix organization + rebuilding the team

Seattle, Us

Leading, cajoling and, when absolutely required, pulling the Co-op into the digital future of marketing and sales, customer service and engagement through strategy development, team leadership and program oversight for:* Founding REI's Social Media & Digital Customer Service - facebook.com/rei, @rei* Distributed Local Social Media - see rei.com/connect* Social Commerce - see Product Reviews, Facebook OpenGraph integration across REI.com* Online Community & User Generated Content - rei.com/conversations* Content Marketing - youtube.com/rei, rei.com/blog, * Mobile Application Development - see rei.com/mobileChange management + strategic leadership + people development + risk tolerance + new KPI development

Seattle, Us

A thrilling role that required the wearing of many hats to manage the dynamic team which in turn managed:* Program budgets in excess of $25M driving program sales well in excess of $250M * Strategic planning for enterprise-wide seasonal mar/com - strategy, planning processes & coordination of unified execution * Managed REI's traditional advertising, day-to-day relationship with agency-of-record & media budget - broadcast/TV, print, out of home, experiential, sponsorships, et al* Retail Grand Opening and local store marketing and promotion - advertising, promotions, events* REI Visa Card program - relationship with issuing bank, new cardholder acquisition, creative asset development* REI Gift Card program - program strategy, reporting & financial analysis, backend fulfillment system analysis & roadmap planning* Marketing for REI Adventures - strategy development, internal-client management, direct mail & collateral development* Marketing for REI Outdoor School - strategy development, internal-client management, local collateral development Brand management + Breadth & depth + national & local + creative & financial + Agency RFP + internal-client services + partnership with Retail Operations and Store teams

Fuschl, At

Led Red Bull Music Academy 2005 Seattle, a global marketing campaign created around a music education program that brings together students and artists from around the world. (Ed. note: the first rule of the Music Academy is that we don't talk about the Music Academy from a marketing perspective... We don't talk about it being highly successful in positioning Red Bull within a very hard to reach global trendsetting audience. We don't talk openly about couching marketing within an otherwise altruistic educational platform. And we certainly don't talk about successfully expressing a invitation-only Seattle-based project to a global audience through multiple interactive initiatives. But again, we don't really talk about marketing the Academy.)See for yourself: www.redbullmusicacademy.comMarketing strategy localization + cultural translation + building out venue from gutted building to lecture hall for seventy-five, six recording studios, office space for thirty-five, 24/7 internet radio station onsite & in-house cafe + international team + expediting travel visas + housing + transportation

Fuschl, At

Ran Red Bull North America's Collegiate Marketing Program which, in a surprise to many, didn't actually mean teaching kids how to party (I mean seriously, you think they need help with that?!) but rather positioning Red Bull as a functional beverage in the context of campus life (e.g. studying, road trips, early mornings after all-night cram sessions):* Student Brand Managers (SBM) - doubled the size of on-campus student marketing corp to include over 300 colleges and universities* Integrated innovative sampling tools - e.g. Dr. Ruby Del Toro text books (ask me about these, quite genius really)* Rebuilt online communications & collaboration platform - redbullu.comLeading through influence across the organization + leading distributed teams + inspiring & developing passionate brand ambassadors

Fuschl, At

Developed from the ground-up event marketing programs which supported niche marketing and/or mass-media driven brand-building strategies:* Helped develop framework for Red Bull's weekly Fox Sports broadcast TV branded-content show "Re:Evolution of Sports"* Created and produced Red Bull Depth Charge - elite underground (literally) wakeboard event held in a flooded lead-mine in Missouri: 600 lights, three miles of electrical cables, ten camera positions, two jet skis and twelve of the best riders on the planet 125' underground (search youtube.com for "red bull depth charge") * Produced first six Red Bull Flugtags ever held in the US - Red Bull's iconic creative human powered flying machine contest in San Francisco, LA, Chicago, Austin, New York and Miami (highest attendance: Chicago @ 75,000) redbullflugtagusa.com* Produced two editions of the Red Bull Rampage - redbullrampage.com* Produced Red Bull Wings Over Chicago - a sky-diving and paragliding contest held on the shores of the Windy CityEnd-to-end marketing, advertising & promotions strategy + elite event-producing skills + cool under pressure + brilliant at getting city, county, state and federal permits approved

Seattle, Washington, Us

Created good times for huge crowds while staying on budget and on schedule which made clients very happy!* Big festivals - womad.org* Big bang at the New Year - spaceneedle.com* Big fundraisers - laa.org/aidswalk* More - workshopevents.comJuggling the details & the big picture + living up to big expectations + managing & motivating huge production teams

Seattle, Washington, Us

Created good times for huge crowds which made sponsors and the ticket-buying public happy!* Big festivals - womad.org, bumbershoot.org* Big bang at the 4th of July - family4th.org* Big performance in a small community - www.onereel.org/events.htm ("Icicle Times")Supporting the larger team + getting the details right + thinking on your feet

New York, Ny, Us

Working with clients to ideate, refine and then produce extraordinary experiences for their clients, guests, the press and/or the public.* Mercedes Benz - Dealer Meetings/Car Launches* Sony Music - Post-Grammy Party* Sephora - Rockefeller Center Flagship Grand Opening* More - eventquest.com

Los Angeles, California, Us

Simple: Do your job. Try not to get yelled at by Harvey. Repeat.(Ed. Note: retrospectively understanding the massive privilege of being male while in the employ of Miramax and feeling the disappointment/shame of not knowing at the time that he was actually much more than just a verbally abusive movie industry a*#hole).

Bfa, Theater Arts

Comparative History Of Ideas & Theater