Jordan Williams

Jordan Williams Email and Phone Number

Global Marketing Leader | Brand + eCommerce + Retail | @Passenger @Smartwool @Vail Resorts @REI @RedBull @Startup Co-Founder @ Passenger
Jordan Williams's Location
Portland, Oregon, United States, United States
Jordan Williams's Contact Details
About Jordan Williams

I am a creative and versatile marketing, e-commerce, and brand leader with over twenty years of experience building brands and driving growth and profitability. I thrive in spaces where the business, brand, or customer experience needs to be created or refocused. I am passionate about fostering a culture of innovation founded on rock-solid business strategy, all while building and empowering teams, vibrant partnerships, and the infrastructure required to sustain long-term success.Experience and Passions: Brand Development / Redevelopment + Brand AwarenessBuilding a Team + Helping People Be the Best Version of ThemselvesData-Driven Decision Making + Creative Inspiration DTC/Ecommerce + Growth MarketingGTM + Wholesale/Retail MarketingAdvertising + Paid Media + Search Marketing (SEO, SEM, PPC, et al.)CRM/Email + CDP + Segmentation MarketingSocial Media + Earned Media + Content Marketing + PReCommerce/Web + Mobile Application Development + UX + UIExperiential Marketing + Local Marketing

Jordan Williams's Current Company Details
Passenger

Passenger

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Global Marketing Leader | Brand + eCommerce + Retail | @Passenger @Smartwool @Vail Resorts @REI @RedBull @Startup Co-Founder
Jordan Williams Work Experience Details
  • Passenger
    Head Of Brand And Marketing, Us
    Passenger Jun 2024 - Present
    New Forest, South Coast, Gb
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  • Smartwool, A Vf Company
    Global Marketing Director
    Smartwool, A Vf Company Dec 2021 - Jun 2023
    Denver, Colorado, Us
    Accelerating growth while returning the business to a calm, sustainable normality following the chaos of COVID and 60% employee turnover following the HQ move from Steamboat Springs, all while doubling revenue in the past two years.* Discipline and focus (less done well is better than more done chaotically)* Driving the return to a high-functioning GTM (Go-to-Market) process* Brand management > build brand awareness* Strategic wholesale channel marketing in support of 7,000+ retail doors* eCommerce Growth Marketing - SEM, SEO, PPC, Paid Social, Influencer * Transitioning to a new CDP (customer data platform) and Email Marketing Platform to accelerate segmentation marketing* Bringing international regions into the strategic fold* Brand Strategy focused on new customer acquisition and brand awareness growth* PR / Influencers / Affiliates* Leading a return to office/hybrid work environmentSelect Wins: * Google Search Growth for "Smartwool"+22% YoY* Email channel performance +31% YoY* New Customer Acquisition Strategy = > 50% of DTC revenue from new customersBuilding on a remarkable history + leading the process of learning how to be a bigger company + focusing on strategic growth vs. tactical survival + balance growth across wholesale and direct channels
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  • Saltwolf
    Co-Founder / Ceo At Saltwolf
    Saltwolf Nov 2019 - Dec 2021
    Disrupting the $7B to-the-trade furniture industry by bringing DTC (direct-to-consumer) technology, marketing, and sales to the Interior Design sector.* Entrepreneurship and Launching Something New* P&L Management* Brand Development from Scratch* Product R&D* Production Sourcing & Management* Custom eCommerce Site Development* Digital B2B Marketing* Building and Touring our Mobile Showroom * Launching a Regional/Under-Served Market Strategy* Leading a Distributed Team* eCommerce Growth Marketing - B2B SEO, SEM, PPC, Influencer MarketingSelect Wins:* Take the leap and trying my hand at entrepreneurship* Learning the painful but INVALUABLE valuable lessons from trying your hand... and failing #pandemic'edStarting a new company from scratch + taking the lessons learned from running an interior design business to disrupt the antiquated American trade furniture industry + bootstrapping a startup + launching in a pandemic
  • Westward Foundry
    Chief Operating Officer
    Westward Foundry Feb 2017 - Dec 2019
    Leaving the corporate world for a while to help my (brilliant) wife scale her extraordinary interior design business from sole proprietor to an integrated team serving clients in Boulder and across the West generating seven-figure revenues.* P&L Management* Learning the Interior Design Business (quickly)* Marketing & Sales* Financial Planning, Pricing Strategy, Margin, and P&L Management* Recruiting & Building a Team * Building a Profitable Business in Service of a Creative Vision* Building a Procurement Operation for Client Goods from the Ground UpSelect Wins:* Grew revenue to seven figures in eighteen months* Built a fully functioning, integrated design and operations teamJumping off the cliff + having a brilliant business partner + the joy of building from scratch with no legacy systems slowing us down + walking the road less traveled
  • Vail Resorts
    Director Of Marketing & Sales, Vail Resorts Retail
    Vail Resorts Jun 2014 - Feb 2017
    Broomfield, Co, Us
    Helping create order out of (very profitable) chaos - 250+ retail and rental locations under 50+ different brand names across city and mountain resort regions in 7 states and British Columbia:* Brand Architecture * Strategic Vision & Planning* Business Life Cycle Planning* Transitioning from Entrepreneurial Independence to Fully-Integrated * EBITDA Growth* Brutal Prioritization* Freedom Through Structure * Marketing & Sales* eCommerce Growth Marketing* Digital Marketing - SEO, SEM, PPCSelect Wins:* Two years in a row of record EBITA* Developed brand strategy to integrate disparate retail org into the broader Epic brand platformBuilding a scalable/enterprise-grade future from a one-off/entrepreneurial past + finding the advantages of being a wholly-owned division of the company + building marketing as a strategic/vision-creating function
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  • Vail Resorts
    Director Of Marketing, Keystone Resort
    Vail Resorts Nov 2011 - Jun 2014
    Broomfield, Co, Us
    Building the new brand platform for Keystone from the ground up through deep business analysis to refocus on driving profitability and visitation growth:* Business Leadership & Driving Financial Results* Brand Development & Resort Re-positioning* Marketing & Sales* Segmentation & CRM Driven Marketing* Overarching Resort Marketing & Driving 35 Individual Lines of Business* Ski Resort, Hospitality, Food/Beverage, Activities & Retail* E-Commerce, Call Center & Wholesale* Social Media & Content Marketing* Digital Marketing - SEO, SEM, PPC, Lead Gen Select Wins: * Two years in a row of record EBITA* Developed and stood up new resort brand platform which is still in use todayBuilding a brand from the ground up + public company financial responsibilities/expectations + highly seasonal business + matrix organization + rebuilding the team
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  • Rei
    Manager, Digital Engagement
    Rei Jan 2009 - Nov 2011
    Seattle, Us
    Leading, cajoling and, when absolutely required, pulling the Co-op into the digital future of marketing and sales, customer service and engagement through strategy development, team leadership and program oversight for:* Founding REI's Social Media & Digital Customer Service - facebook.com/rei, @rei* Distributed Local Social Media - see rei.com/connect* Social Commerce - see Product Reviews, Facebook OpenGraph integration across REI.com* Online Community & User Generated Content - rei.com/conversations* Content Marketing - youtube.com/rei, rei.com/blog, * Mobile Application Development - see rei.com/mobileChange management + strategic leadership + people development + risk tolerance + new KPI development
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  • Rei
    Manager, Marketing Campaign Team
    Rei Jan 2007 - Feb 2009
    Seattle, Us
    A thrilling role that required the wearing of many hats to manage the dynamic team which in turn managed:* Program budgets in excess of $25M driving program sales well in excess of $250M * Strategic planning for enterprise-wide seasonal mar/com - strategy, planning processes & coordination of unified execution * Managed REI's traditional advertising, day-to-day relationship with agency-of-record & media budget - broadcast/TV, print, out of home, experiential, sponsorships, et al* Retail Grand Opening and local store marketing and promotion - advertising, promotions, events* REI Visa Card program - relationship with issuing bank, new cardholder acquisition, creative asset development* REI Gift Card program - program strategy, reporting & financial analysis, backend fulfillment system analysis & roadmap planning* Marketing for REI Adventures - strategy development, internal-client management, direct mail & collateral development* Marketing for REI Outdoor School - strategy development, internal-client management, local collateral development Brand management + Breadth & depth + national & local + creative & financial + Agency RFP + internal-client services + partnership with Retail Operations and Store teams
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  • Red Bull
    Producer - Red Bull Music Academy 2005 Seattle
    Red Bull Dec 2004 - Mar 2006
    Fuschl, At
    Led Red Bull Music Academy 2005 Seattle, a global marketing campaign created around a music education program that brings together students and artists from around the world. (Ed. note: the first rule of the Music Academy is that we don't talk about the Music Academy from a marketing perspective... We don't talk about it being highly successful in positioning Red Bull within a very hard to reach global trendsetting audience. We don't talk openly about couching marketing within an otherwise altruistic educational platform. And we certainly don't talk about successfully expressing a invitation-only Seattle-based project to a global audience through multiple interactive initiatives. But again, we don't really talk about marketing the Academy.)See for yourself: www.redbullmusicacademy.comMarketing strategy localization + cultural translation + building out venue from gutted building to lecture hall for seventy-five, six recording studios, office space for thirty-five, 24/7 internet radio station onsite & in-house cafe + international team + expediting travel visas + housing + transportation
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  • Red Bull
    Director Of Collegiate Marketing
    Red Bull Oct 2003 - Oct 2004
    Fuschl, At
    Ran Red Bull North America's Collegiate Marketing Program which, in a surprise to many, didn't actually mean teaching kids how to party (I mean seriously, you think they need help with that?!) but rather positioning Red Bull as a functional beverage in the context of campus life (e.g. studying, road trips, early mornings after all-night cram sessions):* Student Brand Managers (SBM) - doubled the size of on-campus student marketing corp to include over 300 colleges and universities* Integrated innovative sampling tools - e.g. Dr. Ruby Del Toro text books (ask me about these, quite genius really)* Rebuilt online communications & collaboration platform - redbullu.comLeading through influence across the organization + leading distributed teams + inspiring & developing passionate brand ambassadors
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  • Red Bull
    National Event Marketing Manager
    Red Bull Sep 2001 - Sep 2003
    Fuschl, At
    Developed from the ground-up event marketing programs which supported niche marketing and/or mass-media driven brand-building strategies:* Helped develop framework for Red Bull's weekly Fox Sports broadcast TV branded-content show "Re:Evolution of Sports"* Created and produced Red Bull Depth Charge - elite underground (literally) wakeboard event held in a flooded lead-mine in Missouri: 600 lights, three miles of electrical cables, ten camera positions, two jet skis and twelve of the best riders on the planet 125' underground (search youtube.com for "red bull depth charge") * Produced first six Red Bull Flugtags ever held in the US - Red Bull's iconic creative human powered flying machine contest in San Francisco, LA, Chicago, Austin, New York and Miami (highest attendance: Chicago @ 75,000) redbullflugtagusa.com* Produced two editions of the Red Bull Rampage - redbullrampage.com* Produced Red Bull Wings Over Chicago - a sky-diving and paragliding contest held on the shores of the Windy CityEnd-to-end marketing, advertising & promotions strategy + elite event-producing skills + cool under pressure + brilliant at getting city, county, state and federal permits approved
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  • The Workshop Llc
    Producer
    The Workshop Llc Dec 2000 - Sep 2001
    Seattle, Washington, Us
    Created good times for huge crowds while staying on budget and on schedule which made clients very happy!* Big festivals - womad.org* Big bang at the New Year - spaceneedle.com* Big fundraisers - laa.org/aidswalk* More - workshopevents.comJuggling the details & the big picture + living up to big expectations + managing & motivating huge production teams
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  • One Reel
    Project Manager
    One Reel Jan 2000 - Oct 2000
    Seattle, Washington, Us
    Created good times for huge crowds which made sponsors and the ticket-buying public happy!* Big festivals - womad.org, bumbershoot.org* Big bang at the 4th of July - family4th.org* Big performance in a small community - www.onereel.org/events.htm ("Icicle Times")Supporting the larger team + getting the details right + thinking on your feet
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  • Eventquest
    Account Manager
    Eventquest Dec 1997 - Nov 1999
    New York, Ny, Us
    Working with clients to ideate, refine and then produce extraordinary experiences for their clients, guests, the press and/or the public.* Mercedes Benz - Dealer Meetings/Car Launches* Sony Music - Post-Grammy Party* Sephora - Rockefeller Center Flagship Grand Opening* More - eventquest.com
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  • Miramax Films
    Executive Assistant
    Miramax Films Dec 1996 - Nov 1997
    Los Angeles, California, Us
    Simple: Do your job. Try not to get yelled at by Harvey. Repeat.(Ed. Note: retrospectively understanding the massive privilege of being male while in the employ of Miramax and feeling the disappointment/shame of not knowing at the time that he was actually much more than just a verbally abusive movie industry a*#hole).
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Jordan Williams Skills

Social Media Social Media Marketing Brand Development Integrated Marketing Marketing Strategy Advertising Marketing Brand Management Strategic Planning Strategic Communications Strategy Public Relations Leadership Event Planning Management Digital Marketing Facebook Sales Event Management Marketing Communications Sponsorship Email Marketing Program Management Retail Relationship Marketing Online Advertising Budgeting Business Strategy Direct Mail Budgets Online Marketing

Jordan Williams Education Details

  • New York University
    New York University
    Theater Arts
  • University Of Washington
    University Of Washington
    Comparative History Of Ideas & Theater

Frequently Asked Questions about Jordan Williams

What company does Jordan Williams work for?

Jordan Williams works for Passenger

What is Jordan Williams's role at the current company?

Jordan Williams's current role is Global Marketing Leader | Brand + eCommerce + Retail | @Passenger @Smartwool @Vail Resorts @REI @RedBull @Startup Co-Founder.

What is Jordan Williams's email address?

Jordan Williams's email address is in****@****dry.com

What is Jordan Williams's direct phone number?

Jordan Williams's direct phone number is +197049*****

What schools did Jordan Williams attend?

Jordan Williams attended New York University, University Of Washington.

What skills is Jordan Williams known for?

Jordan Williams has skills like Social Media, Social Media Marketing, Brand Development, Integrated Marketing, Marketing Strategy, Advertising, Marketing, Brand Management, Strategic Planning, Strategic Communications, Strategy, Public Relations.

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