Senior Brand Designer
CurrentDevelop and execute all creative projects in multiple mediums (digital and print), as sole and lead designer. In-house authority in charge of maintaining brand integrity both internally and externally for iHeartMedia Boston properties.Branding and Marketing:• Create all digital and print collateral including web and social media graphics, billboards, event posters, merchandise and guerrilla marketing pieces for all local properties• Copywrite and schedule all local and national programming social media posts to relevant station platforms on a daily basis• Steer artistic direction alongside programming and marketing teams to conceive and design quarterly high-quality mail campaigns reaching 55K+ households and outdoor/transit marketing campaigns in the Boston and Philadelphia DMAs• Develop new and unique creative marketing strategies to promote major station announcements (concert lineups, promotion launches)• Review and approve all client-facing materials to ensure integrity of brand is maintained in the market• Execute and oversee all in-house photography: head shots, in-studio artist performances, interviews, portraits, off-site promotional events, major concert events• Managed junior designers, social media coordinators and digital and social media internsEvent Experience:Lead concept creation and branding for iHeartMedia Boston’s major concert events for 10 consecutive years including conceptualizing and designing event logos, social media graphics, ad campaigns, posters, event merchandise, venue signage, credentials, guerrilla marketing materials and more.• Partner with vendors on set designs for backstage interview and VIP party spaces that incorporate sponsoring clients such as Market Basket, Hennessy, White Claw, Tito’s and Dunkin’• Develop and lead execution of tactical social strategy with impressions reaching 149M+ increasing 70% YoY (2019)• Manage digital team consisting of 5 photographers and 3 social media coordinators on live event days
