Jordan Hefty Email & Phone Number

Livonia, MI, US

Detroit, Michigan, United States

Top Clients: Grobbel's Gourmet, Brightz-Research, design, develop and conduct Shopper Journey Mapping sessions and associated deliverables-Develop productized offerings to support studio business opportunities leveraging Resonate Intelligence Platform and other internal strategic capabilities-Evaluate consumer and category behavior within the CPG industry.

Detroit, Michigan, United States

Top Clients: Zee Zees, Hazel's, Thesis, Bar Stars Group, Griffin Claw Brewing Company, Opportunity Detroit-Build agency infrastructure to offer Customer Journey Mapping and Shopper Profiles as a key product to new and existing clients by leveraging Forrester certification-Create content that reflects studio's unique point of view on key issues and trends.

Detroit Metropolitan Area

Top Clients: Nemours Children's Hospital, Alline Salon Group, John's Hopkins Healthcare-Agency expert on and liason for Resonate consumer intelligence platform-Aggregate and distribute key insights from various market intelligence platforms to aid in the development of unique brand strategies for key clients-Analyze health of client accounts and explore.

Greater Detroit Area

Top Clients: Walmart Canada, Dick's Sporting Goods-Develop annual strategic sell-in materials and plans to aide in merchant and vendor conversations in support of the goals of the retailer-Provide onsite support to clients in order to deliver the best possible experience for merchants and vendors-Aide in the sell-in process in order to gain annual.

Southfield, MI

Top Clients: Lowe's, Pet Supplies Plus, CVS, Walmart Canada-Operate with specialized teams to respond to new business requests in the retail shopper space-Respond to strategic requests from Lowe's client to help expand their business in a competitive way and provide quick turn POV white papers on industry landscape and trends-Train and manage Assistant.

Southfield, Michigan

Top Clients: Lowe's-Aide in strategic planning for upcoming fiscal year 2018 and coordination of vendor and retailer contracts, activation calendar and package sell-in-Craft co-marketing briefs to ensure client and agency alignment on program intent, target audience, vendor participants and promised deliverables-Organize data collection of co-marketing.

Greater Detroit Area

Top Clients: Buick-Supply insight and context to emerging social media trends and how they affect the brand and overall business -Coordinate with internal and external agency teams, as well as client, to create project briefs and provide direction in executing agency deliverables -Facilitate and attend agency photo shoots used in capturing content for.

Birmingham, Michigan

Top Clients: Altar'd State, ConAgra Foods, Crocs, Go Red For Women, Kelly Services, On The Border, Samsung Digital Appliances-Increase company profitability by optimizing client teams and work processes-Coordination of client and agency teams to ensure successful ideation, pitch, development and delivery of agency deliverables-Maintain daily communication.

Birmingham, Michigan

Top Clients: Chrysler International, Alfa Romeo United States-Led initiative to overhaul previous method of metrics reporting to a more thorough and informative system-Collected, analyzed and distributed monthly performance metrics for 87 countries and 167 brand channels on Facebook, Twitter, YouTube and Instagram-Aggregated content, designed and.

Birmingham, Michigan

Top Clients: Chrysler International-Primary liaison between agency, client, international brand representatives and partner agencies-Presented at Latin American Regional Conference to representatives from 19 different countries on the trends, insights and best practices of popular social media channels-Provided client and international brand.

Top Clients: Western Michigan University Regional Locations-Managed multiple marketing projects through the use of project management software and oversaw the review process for print and web advertisements-Coordinated with account managers to provide creative direction to graphic designers in order to create copy and design for advertisements-Generated.

-Examined and analyzed quantitative data surrounding Chinese consumerism habits to be used in written research report of faculty members at Western Michigan University-Analyzed qualitative data and statistical output; used data to create a written report which led to the implementation of specializations for marketing degrees

Kalamazoo, Michigan Area

Top Clients: Frosted Flakes, Rice Krispies, Kellogg's Family Rewards, ActiveWater-Facilitated the flow of job-related materials for the account management, creative, strategy, interactive, project management and proofing departments-Analyzed social media presence of Rice Krispies Cereal competitors on Twitter -Oversaw the back end analyses archives for.

Kalamazoo, Michigan Area

Top Clients: Reading Recovery Institute of Michigan, Chem Ed 2011, Future Faculty Fellowship-Managed conference arrangements, primary communications, and logistics for 55 companies exhibiting at one of two conferences-Worked with a team of founders and administrators to create, organize and establish an Osher Lifelong Learning Institute based program for.

Greater Grand Rapids, Michigan Area

-Developed a preliminary social media marketing plan and presented it to Civic Theatre’s Board of Directors-Created and maintained several social media platform presences including but not limited to Tumblr, Facebook and Twitter-Wrote and submitted press releases to local media to publicize upcoming events

Bachelor Of Business Administration (B.B.A.)

Bachelor Of Arts (B.A.)

Bachelor Of Arts

Education record