Analytical, insightful, and creative market research, insights, and intelligence professional with 20 years of experience designing, executing, and analyzing primary market studies. Acknowledged for consistently and effectively transforming data and information into actionable insights that guide marketing strategy (Downstream) and new product/service development (Upstream). Broad industry experience, with strong focus on healthcare, biotech, & med device.Therapeutic area experience includes: Orthopedics; Neurology & Pain Management; Interventional Cardiology and Vascular Surgery; Cardiac Rhythm Management & Electrophysiology; Pulmonology & Sleep Medicine; Hematology/Oncology; and Rare Disease.Core Competencies:- Primary and secondary research - Quantitative and qualitative methods and design- Data analysis, visualization, and reporting- Project management- Strategic, data-driven insightsMethodology Expertise:- Brand Awareness, Attitudes, & Usage- Brand Tracking- Choice Modelling (MaxDiff, Conjoint)- Competitive Analysis (MDS, SWOT)- Concept / Product / Message Testing- Customer / Patient Journey Mapping- Customer / Market Segmentation- Market Sizing- Voice of Customer (VoC)Technical Skills: - Survey Programming: Qualtrics, Decipher, Survey Writer- Data & Analytics: SQL, SPSS, Excel, Wincross- Presentation & Visualization: PowerPoint, Tableau