Building Two of a Kind, a new brow studio concept focused on the future of brow care.

Lead the brand marketing team. Responsible for content strategy, product marketing, social media, event strategy, integrated campaigns, the website, and the design team. Manage a team of six marketers.

Led corporate marketing team. Responsible for global content strategy, integrated campaigns, marketing operations, paid media strategy, event strategy, and business development team. Manage a team of four full-time marketers and multiple freelancers.

Revamped content strategy, brand, and GTM messaging. Managed a team of content marketers and writers.

Content strategist focused on enterprise segments. Executive produced Reveal: the Revenue Intelligence podcast. Led content experience innovation. Partnered with President and COO, Kelly Wright, to publish a monthly newsletter for senior GTM leaders called The Edge. Wrote irresistible copy for email, ads, and social.

Led content marketing and branding initiatives across the organization. Developed editorial calendar including eBook, webinar, and blog production. Co-hosted the Risky Business podcast. Spearheaded all copywriting efforts. Established brand guidelines to ensure tone, voice, and messaging are consistent. Managed multiple external writers and an intern. Oversaw social strategy and field marketing efforts. GAN Integrity is an integrated compliance management platform designed to streamline complex workflows, ultimately empowering companies to do the right thing.

Support business goals with content creation and optimization. Boost brand visibility by authoring SEO-rich content. Ensure brand message and tone are consistent across all mediums. Work with industry influencers on content and events. Establish the first Advisory Board comprised of compliance thought leaders.

Second marketing hire out of the US office. Spearhead rebrand alongside the design team. Launch a new website and brand. Work with partners to co-create content and co-host events. Manage global email communications via Pardot. Track the success of campaigns and optimize channel performance. Work with PR agency to tell our story to the compliance community.

Led rebrand with new brand identity and website. Consulted on growth strategy and marketing campaigns. Innovated products and concepts to create new streams of revenue. Analyzed data and provided insights to drive business decisions. Browtiste is an on-demand brow studio offering in-office brows at Glossier, Refinery29, Soulcycle, HBO, M.M.LaFleur, and more.

Led influencer marketing, community management, events, and marketing automation. Owned global influencer marketing strategy. Engaged and built relationships with marketing thought leaders. Oversaw email and social strategy. Responsible for event strategy in North America, including conferences, trade shows, and proprietary events. Managed one direct report.

Managed communications across all social channels. Ran paid social media strategy. Oversaw marketing operations strategy. Supported event planning for conferences and executive dinner series. Admin for Pardot and Salesforce. Created effective lead hand-off processes between sales and marketing teams.

Built emails and landing pages in Marketo, including a monthly newsletter. Tracked results of marketing automation efforts. Leveraged A/B testing to optimize emails. Increase data accuracy in Salesforce. Ensured marketing and sales efforts comply with the new Canadian Anti-Spam Legislation.