Jordan is the founder of Noal Partners, a marketing innovation agency that crafts data-driven, creative strategies to drive revenue growth for direct-to-consumer brands. Our marketing and creative services provide a distinct advantage in growing DTC brands sales and revenues. We partner with your in-house digital marketing team or collaborate with your digital agency, functioning as a strategic extension of your organization.With a track record of fueling the success of numerous early-stage and venture-funded companies, Noal Partners has enabled impressive 3x to 10x growth in customer base and revenues, leading these brands into industry powerhouses.The NOAL PARTNERS DTC PLAYBOOK, meticulously refined over three decades, focuses on digital marketing, advertising, and customer acquisition. Our expertise has been instrumental in overseeing over $1 billion in paid digital advertising, resulting in the acquisition of millions of new customers and the generation of billions in revenues for our clients.At Noal Partners, our goal is to optimize your growth marketing strategies for customer acquisition and retention. We are dedicated to reducing CPA/CAC, boosting ROAS, enhancing CVR, and maximizing customer lifetime value, ultimately driving revenue growth and bolstering profit margins.From devising cutting-edge growth marketing strategies to implementing comprehensive digital marketing and advertising campaigns, our team excels in every aspect to grow your brand. Growth Marketing StrategyFractional CMO/CGO New Customer AcquisitionDigital Media ManagementPaid Ad Content CreationUser Generated Content Ad Content CreationE-mail CRM Management & DesignLanding page design & conversion optimizationCampaign Analytics & OptimizationCustomer Retention & LoyaltyInfluencer MarketingAffiliate Marketing

Early stage investor in a portfolio of digital, disruptive direct-to-consumer companies.

Advise and provide industry insights to top private equity firms, investment banks, family offices and venture capitalist on the state of e-commerce, consumer marketing, customer acquisition and paid advertising on Facebook, Instagram, Google, TikTok, Snapchat and other direct-to-consumer marketing channels. Gerson Lehrman Group (GLG) is a New York based platform for professional learning or a "learning membership connecting businesspeople trying to solve problems to experts that can solve them". The firm connects its clients with independent contractor consultants with topical or industry expertise in a variety of fields (termed "Council Members"), as well as executive education, larger team training, and the placement of experts in long-term advisory, operational, and board roles. GLG is by far the largest such network for professional learning.

Led a team of growth marketers to execute the customer acquisition strategy for a portfolio of direct-to-consumer, e-commerce brands.

Created, launched and managed the direct-to-consumer, e-commerce growth marketing strategy for a Unilever Ventures portfolio company. Led the initiatives for new customer acquisition, growth marketing, digital advertising and customer LTV.

Contributor on the topics of entrepreneurship, growth marketing, performance marketing, direct-to-consumer brand building, customer acquisition, e-commerce and paid advertising on Facebook, Instagram and Google. Forbes Communications Council is an exclusive, invitation-only organization for senior-level communications executives.

Built the growth marketing strategy that positioned Freshly for a $1.5 billion exit to Nestle in 2020. As Vice President of Customer Acquisition & Growth Marketing, I led the direct-to-consumer marketing initiatives and campaigns to acquire & retain new customers to drive Freshly's revenue growth. I managed the marketing and business development teams responsible for the growth marketing strategy, advertising, digital marketing, social media, SEO, influencer marketing, email marketing, customer acquisition, customer retention, strategic partnerships, sponsorships, creative development, content creation, data analytics and business intelligence.

Headed up the growth marketing, digital strategy, social media, customer acquisition and customer retention to drive the revenues for the fastest growing food-tech company in the United States. FRESHLY simplifies the path to healthy eating by delivering high-quality, professionally-prepared, and affordable gourmet meals straight to your doorstep. Our team of chefs carefully curates locally-sourced and all natural ingredients to design meals that are high in protein, low in carbohydrates, and always free of gluten, added sugars, artificial sweeteners, and hormones. With FRESHLY, eating healthy is simple, delicious, and easier than ever.

Led the digital growth marketing strategy and execution for advertising, media, mobile, creative, social and email to drive website traffic,customer acquisition and retention to increase the company's growth and revenues. Actively built, managed and optimized the digital media campaigns on Facebook, Google, programmatic, display, email, mobile and social to drive new customer acquisitions for ALOHA’s health and wellness consumer products.

Consulted a portfolio of direct-to-consumer, e-commerce brands on their digital marketing, media, advertising, customer acquisitions and growth strategy.- Growth marketing, customer acquisition, lead generation and retention - Digital marketing strategy development and execution- Social media buying on Facebook, Instagram, Twitter, Pinterest- Google AdWords, Bing AdWords and Yahoo AdWords, PPC, SEM & Google Analytics- Affiliate and referral marketing - Programmatic, RTB and display media buying- Email, mobile and video media and marketing- SEO strategy and consulting- Digital media planning, negotiating and buying for desktop, mobile and tablet- Conversion optimization & landing page development- Campaign reporting, management, optimization to maximize ROI

CEO & Founder - led operations, brand creation, growth marketing and business development for an international e-commerce company that developed & marketed health & beauty products for distribution in the United States, Europe and Asia. Managed a team of 50 to execute the company’s strategy for growth marketing, e-commerce, business development, customer acquisition, retention, product branding, technology, packaging, project management, website design, digital media buying, search engine marketing, SEO, advertising, PR, social media, analytics and campaign optimization. Drove the company’s growth through customer acquisition across digital marketing and media channels for display, search, social, affiliates, and email to acquire high quality new customers that would generate the LTV needed for healthy revenue growth.

Generated Chapter revenues and in-kind opportunities through partnerships with companies that wanted to engage with EO NY members. Negotiated and closed deals with new sponsors and strengthened relationships with existing sponsors.

Oversaw the EO NY Chapter's largest budget to execute semi-annual social events and quarterly networking events – Winner of the EO Global Award for “Best Personal Improvement Event in 2010”

Founder of a digital marketing and media agency. Led the company's business development efforts and executed our client's digital marketing strategies to drive website traffic for lead generation and customer acquisition.

Led the digital marketing & e-commerce operations for AudioBookClub.com. Drove new customer acquisitions, P&L management and negotiated business development partnerships. Under my leadership AudioBookClub.com became a top 50 e-commerce website and the 5th largest online book destination.

Managed the digital marketing and media campaigns to drive traffic, lead generation and customer acquisition for the agency's Fortune 500 clients: GlaxoSmithKline, Verizon, Standard & Poors and Cox Communications