Marketing And Communications Specialist
CurrentINTERNAL COMMUNICATIONS - DESIGN LEAD- Collaborated with a small team to implement 200+ requirements for FVRL’s intranet (2018 – 2019).- Designed the interaction (IxD) between users and the product (Confluence, Jira).- Created an intranet style guide for consistency as a reference tool for all users writing digital content. - Provide learning support and training to help teams collaborate and share knowledge efficiently.- Publish digital content regularly and fulfill Jira Service Management tickets. - Identify and complete tasks to meet requirements of further project phases (in phase four as of 2022).MARKETING & COMMUNICATIONS - SPECIALIST - Assist with strategic marketing initiatives.- Design and conceptualize campaigns for multiple audiences and demographics.- Build mobile-friendly campaigns and microsite pages.- Produce videos of pre-recorded storytimes and babytimes with Adobe Premiere and share to social media channels.- Write plain language content for digital newsletters and online articles.- Manage multiple projects and deadlines at the same time.SOCIAL MEDIA - COMMUNITY MANAGER- Created FVRL’s social media in 2010 and have continuously adapted to trends and grown to 30,000 followers across all social media channels (Facebook, Twitter, Instagram, YouTube, Google).- Schedule and generate daily content through social media management platforms.- Boost ad campaigns and assess performance based on audiences and trends.- Manage and engage customers' feedback through direct messages and comments.- Educate the marketing team and all staff by leading workshops on social media best practices.VISUAL THINKING - SCRIBE- Deliver live graphic recording of board meetings and staff meetings.- Analyze data from CEO reports into large format, hand-drawn visual charts to share with executive team, library board, and staff.- Create visual push charts for staff training to have optimal engagement with new library initiatives.
