Lead Label & Artists Relations, Talent Booking, Programming, Growth & Optimization, Editorial, and Social Marketing teams Strategize artist bookings and rollout of Vevo’s original content, working directly with our in-house Production teamOversee a team of direct reports to set and deliver against company goals such as views, time spent, and revenueAlign global priorities with Vevo’s other international territoriesCollaborate with Production and Design teams to develop new original content franchisesLed launch of Vevo's Connected TV strategy across Samsung TV, Pluto TV, Roku, Apple, and morePartner with internal Sales team to align Programming and Sponsor goalsFacilitated Music & Talent’s development needs and platform enhancements by working directly with the Audience Growth & Engineering teamDevelop programming strategy across the US, Canada, Mexico, Brazil, Latin America, Australia, and New ZealandPartner with Business Affairs team to sign on new independent labels and aggregators to increase Vevo’s catalog of music videos and content

Supporting the mission and growth of Cincinnati’s Hip-Hop youth center, leveraging Hip-Hop culture to make lasting change with the youth and the community.

Directed day-to-day marketing for the entire artist roster with all on air and online video outlets. On air outlets included MTV, VH1, BET, Fuse, Nickelodeon, and Music Choice. Online outlets included AOL, MSN, Yahoo, and Vevo. Also created relationships with non-traditional outlets like Akoo and Cinemax, and regional and retail programmers in places like Foot Locker, Journey's, and more. Secured our artists as part of emerging artist programs such as VH1 "You Oughta Know" and BET "Music Matters."Additionally, I dealt with the music supervisors of various shows (The Hills, The City, Celeb Rehab, Jersey Shore, America's Best Dance Crew, and more) to license our artists' music in the shows, including season-long featured placement for The Script on VH1's Sober House. Artists I worked with included The Script, Sade, Shakira, Brandy, The White Tie Affair, and Sean Kingston, as well as the soundtrack for Michael Jackson's "This Is It."

Handled day-to-day marketing for the entire artist roster with major online video outlets and created relationships with non-traditional outlets both on air and online.Online outlets included AOL, MSN, Yahoo, YouTube, as well as smaller, emerging sites. Non-traditional on air outlets included Cinemax, Showtime, and HDNet.Also maintained premiere schedules and deliveries for all videos for the label.Artists I worked with included T.I., Flo Rida, Buckcherry, Panic At The Disco, Kid Rock, Estelle, Jason Mraz, and Matchbox Twenty.

Handled day-to-day marketing for the entire artist roster with all on air video outlets alongside the Senior Vice President of Video Promotion.As a department, we were the main liaisons with all of the video channels, including MTV, VH1, BET, Fuse, Music Choice, and Nickelodeon. Also was responsible for servicing our videos to all regional and retail outlets.Maintained financial budgets and travel for appearances on award shows like the MTV VMA's and specialty programs such as MTV's TRL.Artists I worked with included 50 Cent, Pussycat Dolls, Black Eyed Peas, The All-American Rejects, Busta Rhymes, Gwen Stefani, Robin Thicke, and AFI.