Jordan Harris Email & Phone Number

New York, Ny, Us

Expanded responsibilities across all of AMS including Active's corporate trade business, Broadbeam Media (Active's performance and analytics arm) and Involved Media (Active's strategic digital agency).

New York, Ny, Us

We help national advertisers efficiently expand their video reach across broadcast, cable, streaming, sports, Spanish language, and our PMP.

New York, Ny, Us

A consulting role evolved into a full-time opportunity.

Ca

• Marketing Director (XACTV Network, NIA National Realty, ECG Consulting) – Sales Marketing, digital, social media, design, event, and recruitment marketing for an unwired TV network and a commercial real estate firm. Association management strategy, social, digital and offline media, communications, and business development for financial services, women's networking, and legal industry trade organizations. • Media Director – (Y&R) Freelance modelling and segmentation workshop with media target creation for the 2020 US Census. Work with US Census is an extension of my work at Wavemaker

New York, Ny, Us

I guided strategy, encouraged creativity and drove results across enthusiastic teams on Air France/KLM, Bai Drinks, Barclays Investment Bank, Twinings Tea and the US Census. Our national launch of Bai raised brand awareness by 217%, increased sales beyond expectations, and positioned the brand to be purchased for $1.7 billion. For Twinings, a brand going on 312 years, our mix of original digital content, print and audio contributed to sales increases in a down category. Beyond client-facing responsibilities, I was selected to participate in GroupM’s inter-agency Client Leader Forum and was active on the Advisory Board of North America.

New York, Ny, Us

I led an integrated, traditional and digital, 50+ person team that developed breakthrough tune-in plans for NBCUniversal. Entertainment, sports and news properties included Bravo, CNBC, Golf, MSNBC, NBCSN, Oxygen, Syfy and USA. In addition to helping guide business building strategies and partnerships during this four month maternity fill-in, the position led to a full-time role at Maxus.

I'm passionate about using technology to tell great stories. Projects include branding, website design, social media and content creation for an award-winning independent filmmaker, media sales insights for a new social commerce platform, and social media, digital and print advertising for a growing non-profit.

I helped marketers and their media agencies achieve their goals by selling the value of studio distributed programming. I create and deliver customized, strategically focused presentations that demonstrate how these properties engage valuable audiences with linear, in-program, digital and social media. My outreach helped build brands and increase segment sales by 4-5% annually.Findings from research that I fielded led to the creation of unique advertising units and in-program sponsorships that build on a property’s unique relationship with its viewers. Other brand building initiatives include white papers on social media and the emergence of programmatic buying. My second screen mobile analysis looks at monetizing content by evaluating programming, advertising and social components of top video players.My efforts helped deliver a consistent tenfold return on member investment. In addition to increased sales, effectiveness is measured by the relationships I've developed with professionals who value our discussions. Included are automotive, pharmaceutical, restaurants, mobile providers, retailers and financial service brands.SNTA members: ABC Syndication, CBS Television Distribution, MGM Television, NBCUniversal Television Distribution, 20th Television and Warner Bros. Brand Networks.

London, Gb

An emphasis on creativity and success with packaged goods leaders brought me to MediaCom where I led ConAgra Foods media strategy for all 27 brands in the refrigerated, snack and frozen foods divisions. Together, with a hard-working staff of 10+ media planners, we partnered with agency buying teams and sister companies. I recommended cross-divisional corporate initiatives, digital, multiplatform sponsorships, sports, and ethnic media. Following a multiple agency relationship, I was part of a team that managed ConAgra’s transition to an AOR structure.

Minneapolis, Mn, Us

In addition to leading a team of imaginative media planners on a wide range of packaged goods (Nestlé Purina, Starbucks beverages, Georgia-Pacific), entertainment (MTV, TIME, Sports Illustrated, and United States Tennis Assoc. - The US Open) and financial services (Conseco Financial Services) brands, I was responsible for training and media research in the New York office. I recommended strategies that focused on lifestyle and behaviors as well as traditional age-related targets. My work on the USTA received two Effie awards.

New York, Ny, Us

I was recruited to work on the Nestlé account, and picked up duties on Chevron’s domestic and international public affairs business. With the talented support of eight media professionals, we planned local, national and international media. I supervised our media training program and headed up the media research discipline in the San Francisco office. I led a team that produced a short film and received the company’s prestigious (what other kinds of awards are there?) “Invented Here” award for creativity in building client business.

London, London, Gb

My interest in media research began by helping design proprietary software for client, AT&T. With our competitive spending tool we gained insights and an immediate access to detail that wasn’t available elsewhere. Separately, I created a call volume analysis which led to increased call center efficiency. I was promoted onto the agency’s P&G business where I developed a unique print advertising unit and published The Media Edge Guide to Freesearch: Research without Incremental Spending. My group director on the P&G business would later hire me at the SNTA.

My first job in media was working on the Quaker Oats account. In addition to discovering everything I could about my business, creating flowcharts, and negotiating added-value, I learned the real value of working with people I respect and admire.