•Spearheads cross-functional alignment to drive MobexHealth’s mission of improving healthcare access and engagement across managed care organizations.•Partners with the CEO to translate strategic vision into actionable initiatives, leading cross-functional projects that drive growth and product innovation.•Streamlines operational processes to enhance organizational efficiency and enable collaboration across marketing, product development, and client engagement teams.•Leads strategic planning and execution for high-impact initiatives, including digital health platforms for Medicaid and Medicare populations, ensuring alignment with market needs and regulatory standards.•Manages high-impact projects, including product launches and market expansion efforts, in collaboration with healthcare and tech teams to expand MobexHealth’s healthcare solutions.•Oversees partnerships and other key stakeholders to enhance MobexHealth’s portfolio capabilities and expand B2B and B2C service offerings.•Directs product development roadmaps with a focus on innovation in crisis support, ER diversion, and cognitive adaptation training to improve patient outcomes and reduce costs.•Supports executive decision-making through data-driven insights, operational analytics, and collaboration with cross-functional leaders to streamline processes and enhance organizational effectiveness.•Strengthens internal communication by implementing updates and workflows that reinforce alignment and team engagement.•Acts as a liaison with key stakeholders, managing communications and building partnerships that support MobexHealth’s growth in managed care and healthcare technology.

As the Product Marketing Manager, I oversaw multiple digital advertising projects and led the creation and delivery of 10 high-quality commercials from inception to completion. I orchestrated successful paid advertising campaigns, resulting in a noteworthy 40% growth in conversion rates and website traffic. I produced visually appealing and practical product packaging for optimal shipping and customer experience. Additionally, I devised and executed a comprehensive content strategy and editorial calendar for social media platforms. I conducted a thorough analysis of KPIs, metrics, and outcomes for various marketing initiatives and presented findings to C-Suite leadership.

As the Marketing Project Manager, I successfully facilitated regular weekly meetings with key stakeholders to ensure the smooth progress of marketing projects. I made significant contributions to the company's online reputation by boosting Yelp and Google ratings by 1.5 points. Within the marketing team, I provided valuable support in planning, executing, and tracking email and direct marketing campaigns. Taking charge of a team of five professionals, I led the creation of detailed promotional materials that effectively showcased specific procedures. In addition, I managed planning efforts for digital media projects and radio media advertising initiatives. I coordinated and led weekly seminars aimed at educating prospects about LASIK procedures. With a strong focus on data accuracy, I maintained up-to-date patient information in the CRM system. By consistently exceeding monthly surgery sales quotas, I played a vital role in driving revenue growth. I also produced weekly reports for management on no-show patients and developed targeted campaigns to recapture their interest.

As the Digital Marketing Manager, I played a key role in developing and implementing multiplatform strategic social media strategies for clients. I successfully planned and executed content calendars, automating client campaigns for enhanced efficiency. By writing engaging blog posts and creating visually appealing infographics, I effectively promoted client content across social media channels. Additionally, I developed and executed social media strategies to drive web content visibility and engagement. In my capacity, I was responsible for managing budgets and overseeing digital marketing campaigns, ensuring optimal results for clients. I also managed WordPress websites and provided clients with insightful analytics reports, enabling them to make informed decisions. Utilizing Google Search Console, I conducted comprehensive keyword research to improve SEO performance and drive organic traffic.