Jordan Huelskamp is the Founder of Salon, a member-managed contemporary art collection owned by a decentralized community of tastemakers. The internet-based institution is building a heritage collection for the digital age, with artworks on display throughout the homes of their members around the world. Huelskamp is also Curatorial Lead at Artsy, where she spearheads merchandising strategy across the brand’s app and marketing channels. She reaches an audience of 6M+ social followers and monthly active users, representing the largest online audience in commercial art. Her work illuminates data to tell compelling stories about the art market, with an aim to foreground emerging and overlooked artists. As a New York-based entrepreneur whose expertise includes digital strategy, curation and community building, Huelskamp is an innovative leader in the art and technology space. Her interests in merging art, human connection and emerging technologies draw from previous experience as an arts and culture writer as well as roles at Apple and early stage Silicon Valley start-ups. Salon was born from Huelskamp’s continued vision for a more democratized art world, strengthened by art market savvy gained through years at Artsy and her proven track record growing nascent communities. Huelskamp also sits on the board of the mission-driven arts nonprofit WORTHLESSSTUDIOS in New York, which provides space, materials, technical assistance and resources for aspiring artists of all backgrounds to realize their artistic visions. Huelskamp was educated at Stanford University (B.A. in American Studies) and Columbia University (M.S. in Journalism).