Senior Manager for Danone's plant-based business unit. Responsible for driving the integrated marketing strategy and execution across the full marketing funnel for brands Silk, So Delicious, and Follow Your Heart. Role entails the following responsibilities: Campaign Planning: Lead the planning and execution of vertically integrated campaigns across multiple channels, including paid/organic social media, influencer, email, website, TV, print, radio, consumer promotions, retail media, PR, activations, partnerships, and eventsScreen-to-Shelf Marketing Strategy and Plans: Develop and deploy annual marketing plans tailored to each brand Cross-Functional Collaboration: Partner with brand, design, creative, insights and analytics, e-commerce, sales, shopper marketing, corporate communications, and media connections to align annual plans with business objectivesConsumer Engagement: Cultivate relationships with consumers by staying at the forefront of culture through engaging and relevant initiativesBrand Management: Partner with brand to grow consumer-centric manifesto brands. Strengthen brand identity and positioning, ensuring consistency in messaging across all touchpoints. Lead consult in updating brand archetype, manifesto, tone of voice, and content strategy using an insights-driven lensCreative Excellence: Lead the campaign process from brief to execution. This includes brief writing, consumer research, creative reviews, production, as well as building an integrated go-to-market launch planPerformance Monitoring: Set KPIs and ensure regular reporting and optimization based on results and industry benchmarksInnovation: Pilot new platforms to engage with consumers more effectively and be at the center of culture. Explore opportunities to differentiate and elevate Danone's portfolio in a competitive marketLeadership and Team Development: Manage objectives, development plans, and career paths of team

Manager for Silk and Earthbound Farm Organic.

Led Sephora’s digital marketing initiatives, driving content strategies and personalization to increase revenue conversion for $1B+ Ecommerce business. Enhanced customer experience through website optimization and A/B testing across platforms. Steered development and execution of content strategies for new merchandising campaigns, promotions, Beauty Insider updates, and in-store drivers.Spearheaded ideation and implementation of optimized site features and functionality with Product and Developer teams.Partnered with the global team to ensure a consistent user journey across both US and Canadian websites.Managed creative briefs detailing cross-functional business objectives, creative direction, and recommended marketing strategies.Monitored and analyzed metrics, including traffic, sales, and conversion rates, to derive actionable insights. Crafted comprehensive weekly and quarterly reports that highlighted campaign performance, influencing key stakeholder decisions.

Advertising Account lead for Salesforce.com, Pacific Gas & Electric Company and Academy of Art University.

Advertising Account lead for Modern Table (Basic American Foods), Ubisoft, Electronic Arts, Trina Turk, Feeding America, Box.com, CoolSculpting, Easton Sports, Hint Water and new business development.