I deliver independent consulting services to small and mid-sized companies. With a clear focus on brand strategy and operational excellence, I provide the foundational tools that so many companies need to accelerate their growth. My focus is twofold – placing dedicated attention on developing resonant brand identities alongside operational efficiency. This dual solution provides companies with a clear and comprehensive path to scale and maintain their core brand identity as they grow.

• Collaborate across Executive stakeholders, Product teams, Content Strategy and Digital Marketing to bring the brand to life and accelerate a positive brand reputation.• Work across the global organization to develop brand story solutions, messaging and campaigns • Lead global and cross-cultural team of brand & creative individuals (8) to develop, design and implement strategic initiatives, focused on connecting the dots across all lines of business for a consistent corporate message – campaigns, internal & external programs.• Strategically identify and own agency partnerships and SOWs.• Leverage key insights, behavioral data, and an entrepreneurial spirit to inform tactics and present to Executive leaders for buy-in approvals.

Brand / Creative Project Manager• Serve as a brand/creative COE for the organization, governing the brand portfolio for consistency consulting on campaign activation, product marketing and services messaging.• Manage the creative development for brand campaigns, brand experience projects and customer demos to shift brand perception of target audiences.• Develop top-of-funnel campaign and content strategy for brand and industry specific executions.• Responsible for the cross-functional team integration between product, marketing and sales.• Collaborate with Content Strategist to implementation brand messaging cascade across all touch-points for employees and customers.• Own agency relationships and development of SOW’s, ensuring on-time delivery and tactical implementation.• Serve on the Global Covid-19 Taskforce to manage employee safety procedures, business continuity and internal communications frameworks. • Team won 2020 Gold Stevie Award for Communications or PR Campaign of the Year for Covid-19 communications. Project Management - Covid-19 Global Taskforce• Represent a core team selected to support employee safety and key business continuity functions during the pandemic.• Support operational process for moving global offices to work-from-home protocols and return to office procedures.• Quickly set up processes for knowledge transfer across global offices and checkpoint procedures for quality checking work-from-home protocols and return-to-office.• Help manage the socialization of safety and operational frameworks to global workforce.

• Supervised a team of 4 Account Executives to concept, manage and implement various AT&T loyalty programs.• Identified customer insights to develop programs supporting the growth strategy for AT&T’s Loyalty KPIs.• Managed internal and external business partners to meet project creative deliverables, timelines and budget.• Created work streams and process documents that contain all deliverables and track progress to launch.• Led monthly meetings with Finance to review estimated project costs and track spending.• Conferred daily with AT&T to discuss project strategy alignment, next steps and opportunity for optimization.• Collaborated with Creative Design teams to conceptualize ideas, the VP of Insights & Planning to analyzecustomer behavior and trends, and the Director of Insights & Analytics to measure ROI on each project.• Worked with company COO to lead a cultural initiative that presents weekly inspirational to the entire agency.

• Led team of Executive and Coordinator to manage and implement State Farm Sports marketing programs.• Created sports programs, including the NBA Draft and NBA All-Star Game for State Farm that drove positivecustomer sentiment and new leads.• Managed internal and external cross-functional teams to meet creative project goals and deliverables.• Led weekly meetings with State Farm executives, and agency partners to align marketing strategy.• Tracked weekly customer engagements to determine opportunities to optimize program execution.• Generated customer insights to create engaging basketball and football market programs for State Farm.• Worked with In-House General Counsel and Insights & Analytics to ensure programs met all legal parameters.

• Concepted and managed the execution of AT&T’s special projects and entertainment activations.• Optimized the budget of entertainment and sports activations to meet the financial goals of AT&T.• Led weekly meetings with AT&T clients to review project strategy, gain feedback on each deliverable, discussnew business opportunities, and identify strategic partnerships that could support AT&T’s growth initiatives.• Collaborated externally with digital marketing vendors at the VP level to bring approved concepts to life.• 2-time Employee of the Month among an AT&T account team of 60 people at The Marketing Arm.

• Led one of the largest lifestyle brand partnerships AT&T has executed with TOMS Shoes.• Managed activation of AT&T’s regional college football program and tracked budgets for all regional projects.• Developed weekly decks and presentations to share TOMS’ partnership ideas with AT&T.• Conducted monthly evaluations of each event tour stop to identify optimization and improvement opportunities.• Collaborated with TOMS Marketing Managers to launch the partnership event/tour with AT&T.• Employee of the Year out of a 60-person AT&T account team at The Marketing Arm.• Won 2017 Gold & Silver Pro Awards for the AT&T TOMS campaign for experiential marketing.

Created the brand’s look, feel and core messaging. Helped construct key customer journey value points for investor presentations and serve as an ongoing advisor.

Associate District Manager• Serviced a portfolio of client accounts in an assigned region to identify opportunities to sell additional services.• Traveled the region weekly to meet with clients and educate them on potential legal/financial business risks.• Surpassed sales quota by 20% in last quarter with ADP.

• Worked on the Frito-Lay account, one of the agency’s Top 3 largest accounts.• Conceptualized and created new product packaging designs and product managed them through launch.• Activated prominent marketing programs, including Doritos Crash the Super Bowl and Lay’s Do Us a Flavor.• One of 50 account executives nationwide nominated to Omnicom’s Emerging Stars Program.

Worked as an Account Coordinator on the Global Frito lay team. Developed the promotions for brands such as Lay's, Cheetos, Doritos and more. Co-led bag designs and consumer product displays. Bag design and product display focused around programs such as Cheetos' Despicable Me 2 collaboration, where point of sale (POS) displayed communications around a sweepstakes and how to enter, play and win. I was blessed to be a part of this team!

Interned on the sponsorship team for AT&T where I worked to assist in the management and activation of AT&T's sponsored sport propertiesDuring the second portion of this internship, I Interned on the promotions team for Frito Lay. In that experience, I was able to assist in management of the first Frito Lay's Do Us A FLavor (DUAF) Program.

Primary responsibility of managing SpursU marketing campaign. SpursU is a campaign to drive marginal revenue by offering discounted tickets to college students. Secondary responsibilities were overseeing game day promotions and marketing initiatives, including enter-to-wins and giveaways. Once gathered, utilize the information garnered in enter-to-wins and giveaways to drive specified demographics to the AT&T Center.