As the Digital Advertising and Marketing Manager at PENYA Jamaica, I drive strategic growth and brand visibility through innovative digital campaigns and data-driven marketing strategies. Leading a dynamic team, I focus on leveraging cutting-edge tools and insights to optimize online performance and deliver measurable results for our clients. Passionate about staying ahead of industry trends, I ensure PENYA Jamaica remains at the forefront of digital excellence.

During my time at Penya Jamaica, I oversaw the management of the social community for the brand accounts, developed the marketing strategy for the launch of the business, created Influencer Campaign Layouts, created the ad budget and monitored ad spends, as well as, designing the website.

Position Summary:- Assisting with the creation of content calendars for assigned brands- Assisting with research to inform creative direction for content for assigned brands- Assisting with the creation and publishing of relevant, original, high quality content for assigned brands- Assisting with managing social community for assigned brands via likes, comments, direct messagingand other forms of engagement- Assisting with Google Ad spend management for assigned brands

Position Summary:- Assisting with the creation of content calendars for assigned brands- Assisting with research to inform creative direction for content for assigned brands- Assisting with the creation and publishing of relevant, original, high quality content for assigned brands- Assisting with managing social community for assigned brands via likes, comments, direct messagingand other forms of engagement

- Answered 60+ calls/emails/chats per shift, exceeding target rate by 10%.- Utilized product knowledge and customer protocols to resolve issues efficiently and reduce wait times.- Maintained a 95%+ customer satisfaction rating by continuously providing excellent customer service.- Increased sales by offering information about new products.

Occupying this role, I managed the social community for multiple brands including: Burger King Jamaica, Hello Food, H&L Rapid True Value, H&L Agro, Sagicor Group Jamaica, etc. I also engaged with the social community for brands across all social platforms, created monthly strategies and campaign layouts, as well as, designing graphics and partaking in event coverages through blogging.

As the CSMS for FFC, I managed multiple social media accounts for different brands, did graphic designing, created marketing strategies, did content creation for brands, as well as copywriting.