• Contribute directly to the co-development of an effective and innovative local and regional brand practice area strategy.• Serve as Design Director for the Brand Team while elevating the level of experience design solutions focused on Brand storytelling. • Responsible for boosting yearly revenue and overseeing both contract and fee development. • Supervise teams and orchestrate work planning while promoting a collaborative environment which values attention to detail, clear communication, and efficiency.

• Assumed leadership over the team in 2019, functioning as director of brand studio operations and design, creating a new team from scratch with a focus on new model and service offerings.• Evaluated trends, assessed historical team data, and kept abreast of the latest brand experience design trends. • Directed brainstorming meetings and creative sessions while shaping brand standards and creating procedures to ensure all designs are brand appropriate. • Supervised the department’s daily workflow, assigned project workload, and monitored deadlines and budgets.

• Generated and implemented designs for captivating spaces and experiences while building and leading design teams. • Identified, cultivated, strengthened, and maintained client relationships in order to grow business reach by utilizing interpersonal skills. • Oversaw design projects, from conception to delivery, using a strong eye for aesthetics and visual details to ensure engaging solutions and a quality final product.• Supervised and evaluated the work of junior and mid-level designers in order to provide guidance and feedback, encouraging continuous improvement. • Collaborated with teams to determine design needs, developing solutions and communicating them to clients and other company members.

• Directed operations and collaborated with teams on the strategization, conceptualization, design, and presentation of environmental graphics, wayfinding, and signage for entertainment, healthcare, mixed-use and retail projects.• Bridged communications between the project team and client in order to streamline project coordination and keep all parties up to date. • Served as project leader on the UT Southwestern William P. Clements Hospital project, setting a standard for work quality and establishing goals and deadlines. • Played a key role in the success of and leadership presence for office design competitions, exhibitions, and activity planning.• Produced different style guides, presentations, and project visualization for the design team and developed direction in workable elements like sketches, graphics, and illustrations.• Applied strong project management, time management, and organizational skills in order to handle multiple tasks to mobilize internal staff, and meet demanding deadlines.

Design and implementation of design documents, sign location plans and message schedules.

Collaborated in the design and presentation of Environmental Graphics, Signage and Wayfinding for Commercial and Healthcare projects.