Jordan is an ambitious leader with a passion for the search industry. His connection within search has developed him into an industry leader addressing new challenges for the SEO market. This leadership role creates opportunities for Jordan to mentor high-performing teams and scale businesses. He has experience in both B2B and B2C environments with continuous results in growth and operations. Today Jordan is the CEO and Co-Founder of Previsible, a Search Education and Consulting practice. They currently support Fortune 100 companies with the investment into organic search. He is also a key advisor and board member within the search, software, and ecommerce industries. Formally, Jordan was the CEO of Searchmetrics Inc., Jordan managed the P&L for the US division. He supported enterprise businesses, helping them understand and plan how to maximize the value of search in their marketing and technology mix. This included the development and use of Searchmetrics software. Jordan was hyper-focused on the expansion of the US and Americas business through various growth channels including technology and digital service offerings.As the primary leader of the US business he was directly involved in planning, leading, and executing various strategic needs to operate the company. These elements include management of budget, human resources and legal matters. Before joining Searchmetrics, Jordan was the Head of SEO and Content Development at eBay. Jordan managed the single largest channel of traffic to eBay and created the most significant search growth in company history. Jordan’s experience at eBay spans digital, search and content marketing neatly connected to management and leadership. Jordan has presented at various industry events (SMX, Pubcon and Content Marketing World) at which he shares insights to success within the Search and Content industry.