Copywriter
CurrentCurrent ResponsibilitiesAs Barnett Enterprises’ copywriter, I oversee the production of materials for the Oxi Fresh Carpet Cleaning and Fresh Sweeps Chimney Sweep and Air Duct Cleaning brands.My duties include: Website Development & Optimization: Responsible for copy on consumer and franchise sales websites. Duties include creation of new copy, optimization of existing materials, and helping oversee content development efforts with vendors… Show more Current ResponsibilitiesAs Barnett Enterprises’ copywriter, I oversee the production of materials for the Oxi Fresh Carpet Cleaning and Fresh Sweeps Chimney Sweep and Air Duct Cleaning brands.My duties include: Website Development & Optimization: Responsible for copy on consumer and franchise sales websites. Duties include creation of new copy, optimization of existing materials, and helping oversee content development efforts with vendors. Examples:OxiFresh.comOxiFreshFranchise.comFreshSweeps.comMarketing Materials: Produce a variety of marketing and communications materials designed to increase customer retention and conversions. The content includes social media posts, blogs, press releases, videos, print pieces, and more.Examples:Are You Ready to Join Oxi Fresh (bit.ly/3mYylk7)DPA Fundraising Packet (bit.ly/3Ndh2Xe)“Pull System” Tri-Fold Brochure (bit.ly/3bcXEvP)“2-Minute Drill” Franchise Sales Packet (bit.ly/3N5N0Ev)Communications & Training Materials: Create and regularly update a wide range of copy designed to keep the franchisees well-informed. This content includes informational videos, university coursework, system alerts, webinar presentations, and much more.Examples:Reminder Postcards Alert (bit.ly/3y1W5do)Cleaning Systems Manual (Misc. Sample Pages) (bit.ly/3n1YoXn)Areas of ImpactThroughout my career with Barnett Enterprises, my content has been an important factor in the growth of its brands. Through optimized online copy, I have dramatically reduced customer acquisition costs. My educational materials have made the launch of new service lines possible. Through my communications copy, the brand has effectively shared and promoted new programs to both consumers and franchisees. Show less
