Helping small businesses manage their social media presence, websites, and brand assets.• Completed audits of client social media accounts, websites, and Google Business profiles to ensure accurate information and consistent brand identities across all owned channels• Developed brand guideline to ensure consistency in all brand creative• Managed social media accounts, including content creation, scheduling, and engagement with followers• Designed, edited, and optimized websites via WordPress and Squarespace• Created and executed email marketing campaigns, including designing templates, segmenting email lists, and analyzing performance metrics• Designed logos, brochures, postcards, and business cards using Adobe Illustrator and Canva

• Provided strategy and execution support for paid and organic social media campaigns in partnership with major brands such as Vichy, TELUS, and RBC• Created post-campaign reports using Facebook, Instagram, and Twitter analytics to provide an overview of campaign performance and key insights for clients• Researched best practices and key reporting methods for podcast analytics in order to successfully launch Bell Media's first podcast brand partnership for Mike on Much x Jameson Whiskey• Developed a glossary of terms for podcast metrics reported on Apple, Spotify, and Omny to educate key stakeholders

• Drove beauty boutique sales by providing unbiased advice and exceptional customer service• Provided personalized makeup applications and consultations to customers about information, advice, and guidance on beauty products, services and promotions• Maintained expertise of ever-changing health, fashion and beauty trends in order to give clients the best and most informed experience

• Analyzed customer satisfaction survey data and created slide decks with key findings to be presented to senior executives resulting in an improved understanding of the PRESTO customer experience• Collaborated with cross-functional teams to gather and review customer website update requirements, defects, and enhancements to ensure consistent customer communications and a smooth customer experience• Validated website content updates with Communications and Marketing teams to ensure alignment with brand strategy• Researched worldwide industry best practices to inform the business case for the PRESTO Customer Mobile App• Assisted in creating business acceptance test cases to ensure high quality and performance of the app• Facilitated meetings and recorded meeting minutes to ensure action items were accurately documented