Account lead responsible for paid media strategy and campaign design, implementation, and performance for a client portfolio of conscious e-comm brands and conservation-focused 501c(3) and 501c(4) organizations with $1M+ media budgets.• Managed 10 direct reports across accounts and project managed 7+ designers across various mediums and accounts.• Specialized in brand awareness, issue visibility, and direct response strategy. Client wins include:• National Wildlife Conservation Organization ($118M Annual Revenue): designed and executed $600,000 West Virginia media buy, focusing on traditional broadcast and digital video, to amplify Senator Manchin (D)'s support for the Inflation Reduction Act among constituents, leading to 1.8M digital impressions and passage of the most significant climate legislation in decades.• National Environmental Action Organization ($35M Annual Revenue): oversaw and executed FY22 Direct Response forecasting, modeling, and planning for all paid media including annual renewal and monthly donor projections, resulting in a $1.2M budget that supported the organization’s aggressive growth goals.• National Park Conservation Organization ($128M Annual Revenue): oversaw all paid media strategy and implementation for Brand Awareness and Direct Response programs leading to significant donor mobilization lift and increased ROAS.

• Led digital marketing and fundraising strategy, focusing on acquisition, retention, and growth. Responsible for 30% of the organization’s annual revenue, totaling $1.2M.• Designed multi-channel campaigns deepening brand awareness and growing revenue. Increased annual marketing reach to 15M and donations by 51% through integrated campaigns.• Integrated JEDI (justice, equity, diversity, and inclusion) principles into all digital marketing to highlight the diversity of the community and elevate its stories.• Served as a key member of Access Fund's leadership team to ensure the strategic, financial, and operational success of the organization.• Managed department staff and budget. Supervise Membership Coordinator and Membership Marketing Manager.

• Redesigned and revitalized membership program around digital marketing best practices, leading to a 160% growth in annual revenue within 1.5 years.• Developed lead generation strategy and program to amplify email marketing. Grew leads database by 46% through email capture campaigns, website optimizations, and partner marketing.• Cultivated digital brand and social media presence through influencer marketing, organic social strategy, and emerging channels to reach over 1.2M people.• Revamped paid social strategy, increasing paid impressions by 899%, decreasing average CPC by 50%, and increasing average CTR from 0.7% to 1.94%.• Spearheaded multi-channel marketing strategy for the organization’s lawsuit against the reduction of Bears Ears National Monument, activating over 2,000 advocates and raising $175,554 in one week.

• Acted as digital strategist and remote marketing leader for tech startups and outdoor brands in Colorado and Washington, D.C.• Served as TeamBuildr Digital Marketing Director from 2017-2020.

• Managed and implemented inbound and outbound marketing programs, averaging 10 simultaneous, multi-channel campaigns a month.• Built a results-driven marketing team by utilizing digital best practices, designing attribution reporting, and integrating sales and marketing funnels.• Managed Business Development team.

• Redesigned messaging, email marketing infrastructure, and nurture strategies, improving lead-to-trial conversion rate from 2% to 25%.• Supervised team of Product Marketing Managers.

• Conceptualized and executed internal marketing solutions generating 43% ($90M) of all new business.• Managed team of marketing associates.

• Managed $4M portfolio for 23 clients, increasing revenue by $1M through upsells and renewals. Promoted from Senior Account Management Associate.