Manage paid efforts and strategy execution across search and social media channels.

Consult with small and medium business owners on marketing strategy to create cohesive and effective marketing campaigns. Tactics include web design, paid digital marketing, social media strategy, and email marketing.

Manage two multi-modal yoga, barre, and HIIT studios with 30+ employees. Responsible for maintaining the high-class experience and community through basic building maintenance, staff coaching/training, and digital marketing efforts.

Plan and implement paid digital marketing strategies on Adwords, Bing, Facebook, Twitter, and LinkedIn for various clients ranging from start-ups and small businesses to national, publicly held companies. Once implemented, manage accounts to meet client's marketing goals and drive impact to aim for a positive return on investment. Optimize accounts daily, weekly, and/or monthly dependent upon significant data with consideration for cost per lead or alternate key performance indicators. Optimizations include keyword level bidding, A/B testing, search query reviews, keyword expansion, daypart analysis, budget allocation, etc. Create monthly reports to communicate the value of the account's results to the client with strategic next steps.

Build and manage PPC campaigns for 65+ small business accounts through Adwords, Microsoft Adcenter, MatchCraft and ReachLocal. Continuously optimize campaigns to achieve cost per lead goal based on clients’ average sale and online conversion rate. Troubleshoot issues with landing pages and lead tracking that impact the campaign performance. Effectively communicate campaign performance to client services and sales. Update weekly and monthly reports on time and accurately. Work with PPC manager to test new resources/platforms and establish processes to make the department more efficient and effective.

Plan, implement and manage social media and SEM campaigns to increase awareness for 9 product lines. Create meaningful monthly reports and translate results into effective next steps to product line directors. Observe and evaluate competitors' online presence. Design effective advertisements that align with each product line's unique audience based on the science & technology of the instrument, targeted industry, and product line goals. Advise on marketing ideas and questions from product line directors.

Strategically plan and implement a comprehensive marketing campaign for the 2012 Nutcracker. Buy, schedule, and design advertisements. Procure sponsorships. Establish and maintain Facebook page. Coordinate marketing material content and printing.

Consult with local business owners to maximize their budget, reach, and ROI through newspaper, magazine, and online advertising with consideration for other advertising and marketing channels.

Organize, program, and promote monthly chapter events to educate the local chapter.